Guest blogs / a blog guest post can be a great way to tap into a related audience of blog readers. You can support your fellow tribe members (often a blogger will ask for guest posts during a vacation or illness), while also spreading your personal message to new circles. However, there are a few things to keep in mind when crafting a guest post that will make it easier for people to ask you to come back.
3 Winning Strategies for Guest Blogs
1. Know – or Learn – About the Blog You’re Posting On
Knowing the blog you want to guest post on can be the difference between success or failure. For example, when I was doing guest posts about 30 Days to Make and Sell a Fabulous Ebook I was asked to submit a guest post for an internet marketing blog. When I took the time to read back several blog posts on his blog, I noticed an announcement about two months prior where he mentioned starting a course about how to use affiliate sales in your blog. So my guest post mentioned ways to incorporate affiliate marketing techniques into your ebook to monetize it beyond the initial sale. He was so appreciative that I have provided him with a post relevant to his focus and push!
It doesn’t have to take you very long to do either. Skim through the about page information. Read several blog posts back and see which types of posts got good comments. See if there’s an editorial calendar with a specific theme for the month. All these things will prove to the blog owner that you are thinking about them.
2. Give Quality Information – Don’t be Stingy!
It’s easy to think, “I need to hold back this crucial piece of information so that people will want to read more.” or “If I give too much information, they won’t want to buy the book.” What I’ve found is the opposite is actually true. When I write an amazing guest post and help educate people about their possibilities, they are MORE likely to buy my book. About 40% of people who listen to me speak about eBooks, for example, buy the book. When someone reads my book on how to do SEO research, about 20% of them will hire me to help them.
When someone reads your words you have the chance the make a connection with them. To show them who you are. That connection is what sells! That connection is what keeps them coming back for more! People would rather read, share, and buy from someone they know and trust.
3. Tailor the Message to THEIR Audience – Not Yours
This to me is a respect thing. When you’re submitting a guest post on someone else’s blog, you are speaking to their readership. Not yours. So it’s really helpful to get a feel for their audience, their topic, their space and style of doing things. Is the audience mostly beginning bloggers? Focused on a specific theme? Do they usually prefer lists? Practical tips?
When you create a post that is timely, relevant, and speaks to the audience you are presenting to, you are guest posting with thoughtfulness!
More on Guest Post Blog
Read more about guest blogging best practices here:
- How to Get Great Guest Posts on Your Blog
- 8 Must Have Strategies for Guest Posting Success
About the Author
Angela England is a mother of five living with her children and husband in rural Oklahoma. She is the founder of Untrained Housewife and author of Backyard Farming on an Acre (More or Less).
Disclosure: This post includes affiliate links.
When was your last guest post? Did you know the blog and audience, and provide good information?