How to set up & brand your blog’s feed

After you write your posts, you want to make sure readers can read them in any way they choose. As a result, one thing that’s important to offer is an RSS feed, the preferred way of many bloggers to follow other blogs. While most blogs are set up to automatically produce a feed, this does not give bloggers the ability to keep track of their varying statistics. While not always focusing on stats is perfectly acceptable, feedburner offers great insights into your readers.

How to set up feedburner

1. First, go to to set up your feed. You will want to put in your blog or feed address right in the box:

2. Go to the next screen, which will display once your url has been verified and enter your Blog Name & the Feed Address. THIS STEP IS VERY IMPORTANT. If you change the feed address later on, you will have to notify your readers- they are not automatically updated if you change the feed address.

3. Once these steps are complete- congratulations! You have a feed.

Now what do you do with it? In Blogger,  you want to go to your Dashboard and select Settings, then Site Feed. You will see a box titled Post Feed Redirect Url- put your feedburner feed ADDRESS here. For WordPress, download the Feedburner Feedsmith Plugin. It is the one recommended by Google (who owns Feedburner) and is the one that has remained most consistent with WordPress Updates.

Next, you can add your logo to your Feedburner feed to further brand your content!

How to add your logo to your Feedburner Feed.

1. Log in to your feedburner account and select the “publicize” tab. 

2. Make sure your email subscriptions option is activated, and select “email branding”.

3.  Insert the url of your logo image. Note that it should be 200px x 200px or smaller.

4. Scroll down to adjust the font, colors, and then to see your preview. Click Save.

That’s it! Now your logo is in your feed updates delivered to your readers each and every day. Happy blogging!

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  1. says

    This is indeed a great tutorial but how to implement feedburner to out blog through widget? I have a widget in sidebar and simply putting feedburner URL will do?

  2. says

    Thanks, Ashley, for this. I’m trying to modify the email that delivers my posts, and I’m having a hard time doing it. I’m using Safari on a Mac.
    1, I’d like to have my photo, and I tried putting in the URL to my About Me page on my blog and that didn’t work. Today, I tried putting in the URL to my About.Me profile page, and it doesn’t look like that’ll do it either.

    2. I was trying to customize the link, title and body colors but the “sample” that’s supposed to show what it looks like isn’t working. Any idea what’s wrong?

    Thanks again.

  3. says

    I use vistaprint for my website and I have a blog….and I’m trying to understand if this applies to me. A friend wants me to update my website to WordPress but that an extra $800 to have that done. What is so special about WordPress? I spend $35 mo for my website…including my blog. Is that bad?

  4. says

    I am having the worst time trying to figure out how to set up feedburner. I have the button on my site. I can’t figure out how to get a nice feed that has a logo and really pretty. Can someone help me? I have read the above directions and am still stuck. I have tried to Google this topic and I have tried reading a book on it. Help!

    Jackie M.

  5. says

    Hello. I’ve read all the comments here, but if I’ve missed the answer to the question, forgive me. I followed all your instructions for setting up my feedburner and I tried putting in the logo and changing the font, but it doesn’t take the changes. Says something about using a server for the logo that Feedburner can access, but how do I know what servers qualify? And why can’t I get the font to change? Any help would be great. This was a really useful post! :)

  6. says

    Hi, I was wondering if you could tell me how to narrow the width of my text on my feed? My feed needs a scroll bar along the bottom because it’s too wide. I would like to eliminate the scroll bar and have the text fit. Is there a way to do this? Thank you so much!

  7. says

    Thank you for this! I have been so behind in the developing my blog. This helped a GREAT DEAL. Thanks a million!!!

  8. says

    Wish I had stumbled on this post yesterday. I just set up my feedburner account and all seems fine except when someone subscribes, my feed is listed as wonkywonderful – home … what did I do wrong? How do I get the – Home off the end of the title. Any suggestions?? Thanks.

  9. says

    rss feed is really helpful in burning my blog. this is a nice post containing the way to burn the feed. can you post some tricks and tips that how to increase rss readers for blog?

  10. says

    Great info!! This was SO helpful. I setup my feed a while back, but haven’t looked at it since. Thank you for this!

  11. says

    I’ve used feedburner for a while and did not know about the logo option. How cool!
    Thanks for the tip.

  12. says

    I’ve used feedburner for a while and did not know about the logo option. How cool!
    Thanks for the tip.

  13. says

    Great advice! I wish more people would adjust the TIME they have their emails are sent out. So often I get an email when a blogger at 11pm when the post was published at 7 that morning. I feel late to the party when that happens.

      • says

        Yes! I just did this- go to ‘Publicize’, ‘Email Subscriptions’, and the last option: ‘Delivery Options’… mine was defaulting to 3am-5am… but I usually publish at 6am, so I bumped it up. HTH!

    • says

      The timing of the arrival of the post in your box – at least in my case – is determined by when Feedburner gets it sent. I am having a difficult time getting Feedburner to sent my posts of late until I ‘ping’ them several times. . .usually the post arrives a day AFTER I have put it on the blog. Most frustrating.