How to set up & brand your blog’s feed

After you write your posts, you want to make sure readers can read them in any way they choose. As a result, one thing that’s important to offer is an RSS feed, the preferred way of many bloggers to follow other blogs. While most blogs are set up to automatically produce a feed, this does not give bloggers the ability to keep track of their varying statistics. While not always focusing on stats is perfectly acceptable, feedburner offers great insights into your readers.

How to set up feedburner

1. First, go to to set up your feed. You will want to put in your blog or feed address right in the box:

2. Go to the next screen, which will display once your url has been verified and enter your Blog Name & the Feed Address. THIS STEP IS VERY IMPORTANT. If you change the feed address later on, you will have to notify your readers- they are not automatically updated if you change the feed address.

3. Once these steps are complete- congratulations! You have a feed.

Now what do you do with it? In Blogger,  you want to go to your Dashboard and select Settings, then Site Feed. You will see a box titled Post Feed Redirect Url- put your feedburner feed ADDRESS here. For WordPress, download the Feedburner Feedsmith Plugin. It is the one recommended by Google (who owns Feedburner) and is the one that has remained most consistent with WordPress Updates.

Next, you can add your logo to your Feedburner feed to further brand your content!

How to add your logo to your Feedburner Feed.

1. Log in to your feedburner account and select the “publicize” tab. 

2. Make sure your email subscriptions option is activated, and select “email branding”.

3.  Insert the url of your logo image. Note that it should be 200px x 200px or smaller.

4. Scroll down to adjust the font, colors, and then to see your preview. Click Save.

That’s it! Now your logo is in your feed updates delivered to your readers each and every day. Happy blogging!

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About Ashley Abele

Ashley is a mom of 3 young children, social media consultant and blogger. She focuses on strategizing for bloggers and small businesses to help them reach their online potential and subsequent sales potential as cofounder of Other Half Media. When she’s not busy creating blogger outreach programs, email or social media campaigns, she blogs her life, parenting, and frequent moves at My Front Porch Swing. Connect on @AshleyNAbele on Twitter and on Facebook.


  1. I’m trying to setup the feeburner account but it gives me error server not found. Whats happening ?

  2. This is indeed a great tutorial but how to implement feedburner to out blog through widget? I have a widget in sidebar and simply putting feedburner URL will do?

  3. awe-inspiring post. I like your writing style

  4. It’s too bad Google is getting rid of Feedburner as of July 1st. What will everyone be using instead?

  5. Wonderful, thats definitely what I was shooting for! You just saved me alot of looking around

  6. Hello! I simply would like to give an enormous thumbs up
    for the good information you’ve right here on this post.
    I might be coming again to your weblog for more soon.

  7. . Thanks for helping. easy to follow …
    have a nice day
    thank u 

  8. Thanks, Ashley, for this. I’m trying to modify the email that delivers my posts, and I’m having a hard time doing it. I’m using Safari on a Mac.
    1, I’d like to have my photo, and I tried putting in the URL to my About Me page on my blog and that didn’t work. Today, I tried putting in the URL to my About.Me profile page, and it doesn’t look like that’ll do it either.

    2. I was trying to customize the link, title and body colors but the “sample” that’s supposed to show what it looks like isn’t working. Any idea what’s wrong?

    Thanks again.

  9. I use vistaprint for my website and I have a blog….and I’m trying to understand if this applies to me. A friend wants me to update my website to WordPress but that an extra $800 to have that done. What is so special about WordPress? I spend $35 mo for my website…including my blog. Is that bad?

  10. thanks for the tips. It was so easy to follow. thank you very much.

  11. Thanks for the easy steps i was really confused on how to get past the second step and this blog helped me find my way. cheers!!

  12. I am having the worst time trying to figure out how to set up feedburner. I have the button on my site. I can’t figure out how to get a nice feed that has a logo and really pretty. Can someone help me? I have read the above directions and am still stuck. I have tried to Google this topic and I have tried reading a book on it. Help!

    Jackie M.

  13. Hello. I’ve read all the comments here, but if I’ve missed the answer to the question, forgive me. I followed all your instructions for setting up my feedburner and I tried putting in the logo and changing the font, but it doesn’t take the changes. Says something about using a server for the logo that Feedburner can access, but how do I know what servers qualify? And why can’t I get the font to change? Any help would be great. This was a really useful post! :)

  14. Hi, I was wondering if you could tell me how to narrow the width of my text on my feed? My feed needs a scroll bar along the bottom because it’s too wide. I would like to eliminate the scroll bar and have the text fit. Is there a way to do this? Thank you so much!

  15. Thank you in advance for this article as I am setting up my Feed. I am having trouble. When I click on the URL or my RSS button from my site, a complicated code comes up. How can I set it up so people can subscribe via Google Reader etc?

    Thank you!

  16. Thank you for this! I have been so behind in the developing my blog. This helped a GREAT DEAL. Thanks a million!!!

  17. Thanks for the help on fixing mine!! How do I change the avatar on this website to my photo?

  18. Thank you for helping my learning curve….:)

  19. this was so very helpful. I always learn something portable here. what a great resource-thank you.

  20. So can you use both RSS and Atom feed choices on Feedburner to get maximum bang for the buck?

  21. Wish I had stumbled on this post yesterday. I just set up my feedburner account and all seems fine except when someone subscribes, my feed is listed as wonkywonderful – home … what did I do wrong? How do I get the – Home off the end of the title. Any suggestions?? Thanks.

  22. I’m glad I read this, my logo has been outdated for too long. Now everything is updated and pink :) Thanks!!!

  23. rss feed is really helpful in burning my blog. this is a nice post containing the way to burn the feed. can you post some tricks and tips that how to increase rss readers for blog?

  24. Thanks for the tip!

  25. I’ve had a feed for FOREVER now but had no idea I could add my logo. Thanks!

  26. This is great, thanks! I didn’t know you could add a logo!

  27. Great info!! This was SO helpful. I setup my feed a while back, but haven’t looked at it since. Thank you for this!

  28. I had been wondering how to do this. Thanks

  29. What I want to know is how do you get your post picture in your feed?

  30. I’ve used feedburner for a while and did not know about the logo option. How cool!
    Thanks for the tip.

  31. I’ve used feedburner for a while and did not know about the logo option. How cool!
    Thanks for the tip.

  32. I’ve got mine all set up. I recently discovered how to add my blog button to it, too. :)

  33. Perfect timing! I just set up my feedburner this week but wasn’t quite sure I did it right…. thanks!!

  34. Feedburner is a wonderful tool to use when blogging! I set mine up to tweet each time I have a blog post. It is one more way Feedburner can be useful!

  35. thank you for this very helpful tip. You guys ROCK!

  36. Great tips! Thank you, Ashley!

  37. Thank you! This is great!

  38. Thank you girls! I never realized that I never uploaded a logo to FB.

  39. This is SO HELPFUL! I am going to do it right now! :)

  40. Ashley, You are the best! So awesome that you share all of your knowledge. Maybe you have to let some of it out or your brain will explode. There IS a whole lot of it in there!! ;-)

  41. Great advice! I wish more people would adjust the TIME they have their emails are sent out. So often I get an email when a blogger at 11pm when the post was published at 7 that morning. I feel late to the party when that happens.

    • Is the a way to check and see what time feed burner is sending emails? I never changed my time; wonder what the default is?

      • Yes! I just did this- go to ‘Publicize’, ‘Email Subscriptions’, and the last option: ‘Delivery Options’… mine was defaulting to 3am-5am… but I usually publish at 6am, so I bumped it up. HTH!

    • The timing of the arrival of the post in your box – at least in my case – is determined by when Feedburner gets it sent. I am having a difficult time getting Feedburner to sent my posts of late until I ‘ping’ them several times. . .usually the post arrives a day AFTER I have put it on the blog. Most frustrating.

  42. Awesome, will do this TODAY! Thanks…

  43. Don’t know if I’m still set up under feedburner. Will haveto Check.

  44. Thanks! I use feedburner on my other site =D

  45. Wow! I just set up Feedburner with your help! Thank you for the help!

  46. I’ve had my Feedburner feed set up for ages, but didn’t know I could add my logo…cool! Thanks!

  47. Thanks for the tip! I never quite understood the RSS Feedburner. I’ll have to give this one a go.


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