Niche Blogging: Understanding and Finding Your Niche

Do you know what your niche is? Finding a niche you can love and serve is essentially figuring out what you have to say that is unique.

As a blogger, you are answering a very important question for your readers: Who are you and why should I listen?

There are over four million mom bloggers out there, which means you need to find a way to stand out.

does your blog stand out?

If you’re not sure what makes your blog interesting or unique, then you have some work to do. As part of our blogging tips and tutorials series, here are a few questions and to do’s that will get you on the path to niche blogging success!

What do you know really well that you want to share with others?

If you are like most bloggers, you don’t immediately know the answer to this question. It requires some soul searching. I blogged for years before I was able to answer it.

To Do:
Create a list of your passions. Add anything and everything. For example, running, cooking, technology, kids, allergies, adult toys, organic gardening, etc. Look at the list often. Study it. Maybe it’s a combination of two or more of your passions that create your niche. For example, you love to cook and workout and your passion is kids, so you create a blog that offers easy daily activities for young children along with recipes and advice to help parents create a healthy lifestyle for their children.

The key is to keep studying yourself and your list. At some point you will have, as Oprah calls it, an “aha” moment and your niche will be born.

Vetting your Niche

Before you hire a web designer for your newfound niche, you need to vet it first.

Are there enough people interested in your blog topic?

My first blog was called I was convinced that woman the world over were in love with football and we just needed a place to convene. I blogged daily with the excitement of a a quarterback in his first Super Bowl about stats, football teams, divisions, game wrap ups and my general love of the sport. Then I watched for months as my numbers stayed at steady six readers. And? Five of those were family members. Male ones. All males.

To Do:
Use Twitter and Facebook to do informal polls. Ask questions surrounding your potential niche and see what kind of feedback you get. My blog is a site devoted to parenting tweens or teens so I might tweet, “Do you take your teenager’s cell phone away from them at night?” Notice what kind of feedback you get? Is there a need for what you are creating?

Guest post on other blogs with a topic within your niche.

Vetting your idea will give you a good understanding of demand.

Researching Your Niche

The final step in defining a good niche is making sure it is unique.

Are there two million other blogs with my niche?

Now that you know there is a need, do some market research and find out if the need has already been filled. Hopefully, the market space is wide open. If you find it’s already being done, you have two options. Find a new niche or find a niche within the niche.

For example, instead of a generic cooking blog, find a niche within the industry. You could do recipes that are specific to marathoners and triathletes and call it You could have a site that is devoted to hosting non-allergy threatening parties and call it You get the idea.

The key to creating a solid niche is passion, creativity and some good solid business research.

So now that you have your niche people will start showing up en masse to read your blog. Right? Not so much. It takes daily, constant work to build a community of followers. Look for my next post titled, A guide to building your community, on The SITS Girls this week.

More Posts on Niche Blogging:

About the Author:
oophStefanie Mullen is the co-author of Chicken Soup for the Girlfriend’s Soul and owner and founder of, a site devoted to the parenting of tweens and teens. She is the co-host of Your Family Matters on Stefanie has been featured in the New York Times and has appeared on NBC, Fox, KUSI and NPR. Connect with Stefanie on Twitter @Ooph.

About Francesca

One of two behind The SITS Girls and Bloggy Boot Camp. Believer that this community is a movement, and not just a website. Currently on a quest for unending free WiFi & stronger caffeine. I'd love to get to know you better: Find me on Twitter @FranBanducci and on Google+.
Secrets To Building Your Community
10 Tips for Building Your Blog



  1. says

    Does your blog have a contact page? I’m having a tough time locating it but, I’d like to send you
    an email. I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it expand over time.

  2. says

    We just started our travel blog and are working at narrowing our niche. Your post was #1 on the google search! Thank you for the helpful tips.

  3. says

    I love the suggestions in this post! I have been a mom blogger for about a year and a half and I feel like I’m still trying to create a focused niche. This will help a lot – thanks! :)


  4. says

    What great tips! I need to narrow down my niche and figure out how to focus on who and what I really want to serve and develop. Thanks so much! I can’t wait to read more helpful ideas!!!

  5. says

    It’s good to also look over the past few months and make sure your on target for your goals within that niche. If things aren’t looking so great, you have to reevaluate what you’re doing and how you’re doing. I can talk the talk but I’m definitely not walking the walk. I need really work on this, so thank you for this post!

  6. says

    Great post! I changed niches this year… sold my old blog…. and now I’ve started over. I loved blogging, but wanted to blog about something I love and that is Disney! It was an easy choice for me since we go so much.

  7. says

    I currently have a personal blog aka niche-less blog that is doing pretty well (as far as personal blogs go), and have been exploring the idea of starting another one up with a clearly defined niche. This article has a lot of good tips on how to do that. It’s just what I needed. 😀

  8. says

    I totally get what you are saying here….and have heard it many times before. While I agree that you need to find a niche in order to stand out in the crowd of over 4 million mom bloggers (Yikes!!), there are so many, many blogs that don’t follow this rule – and they have become very successful!? The Pioneer Woman is one, Scary Mommy is another…but there are countless others as well that don’t follow this rule and have somehow found a way to blog about most everything (and anything) and still made it work. So while I agree that is beneficial, I may not agree that it is absolutely necessary!? I would love to hear your thoughts on this.

  9. says

    I absolutely loved reading this. I have been debating about this topic with myself for a while. I do blog about my passions but I am still looking for what makes me who I am and unique. Absolutely ove this!

  10. says

    After seven years of blogging, I’ve finally figured out what my niche is. The only two things I’m good at in life are writing and telling stories that make people happy. And with my children’s books coming out next spring, I’ll have credentials to back me up.

    I just have no idea how to explain myself to others. I’ve been thinking about a total overhaul–new background, look, etc. I’m just kind of scared to take that step forward.

  11. says

    This came at a perfect time. I have been trying to figure out how to narrow down my niche so I’m not like everybody else. This is so helpful!

  12. Natasha says

    Love this post, no need for me to look for other advice, this is thorough enough! Love it and one of your examples in the first step validated that what I was thinking of as a topic is okay, no matter how “mature”. Thank you.

  13. says

    I have a hard time with this. because my blog doesn’t so much share information as it does tell stories. Is that a niche? Who knows? And how do I separate myself from the pack? Endless questions.

    • says

      Hi Leigh Ann

      Thanks for the comment. I am happy to answer any questions you might have. Contact me via Look for “Contact Ooph” bottom right side. Look forward to hearing from you.

  14. Mama Mary says

    Excellent post, Stef, as usual! I might have to take tha idea from ya!

  15. says

    Sound advice, Stefanie! I will definitely do more market research on my niche and see if there is anyone else out there doing anything exactly like mine. Not sure there is, but I will look into it more carefully. Should I just Google it, or is/are there specific sites that will tell me this kind of information?

    My blog is for believers and followers of Jesus Christ, where I explore all kinds of subjects related to Christianity. I come at this broad topic through the smaller lens of the church family. My tag line is “Where God’s Family Can Gather Around His Table.” Would love for anyone to drop in for a little while and check it out–I think you’ll be blessed.

    May He be glorified!

    Lookin’ up,
    Sislyn Stewart/Jean Huffman

  16. says

    Great tips. I am struggling with this a bit right now. I know what I want to do – provide insightful, thought-provoking posts – as well as what I don’t want to do. But I am feeling a bit dejected lately since I have been rejected by two major syndication forums. Does this mean that there is no need for this kind of blog? Does this mean that there are too many? How do I find interested readers? How do I stay true to content that I am passionate about and writing for a potential reader base?

    • says

      Hi Christie. I think most bloggers have felt this way at least once in their blogging experience. (Most of us many times.) Don’t let it get you down. I think you will find my next post very helpful. It is all about finding and building your community. If you would like to email me, I would be happy to work through some ideas with you. Go to and click on the “contact ooph” button. Right side down low. Hope to hear from you soon.

  17. says

    I’m glad you brought this up today. I had been thinking the same thing myself lately.

    I write something or do a piece on some decor project I might be doing around the house or maybe a review of a theater production that I may be excited about….and then wonder why it falls flat…why my blog gets so little traffic, so little feedback.

    I will have to give this more consideration. Stay on one topic? (There’s just not enough decor projects I do in a year, you know?)

    Much food for thought. Thank you!


    • says

      You can do a double niche as long as the compliment each other. Perhaps linking set production with decor. When you do a review, you could bring in the set decor and something you noticed others could do in their home. A cool piece of art, furniture, etc. There are design ideas everywhere. You can blog about a lot of things if you include decor/design in each post. Hope that helps. Thanks for the comment :)

    • says

      I am in the same boat! I have a home and decor blog, I originally started blogging on the home DIY projects we were doing to our new home, but my husband is gone for 6 months so that had to come to a sudden halt! I am not sure what direction to go in right now, I am finding there is so much competition in home decor and I have to soul search and figure out how I am unique!

  18. says

    Thanks for this post it’s getting me brainstorming.

    I just got back into blogging recently and always had problems figuring out my niche. I *think* I’m a lifestyle blog because I have three main categories (writing, photography, & bucket list) but I’m not really sure. Thanks for giving me homework :)

  19. says

    I haven’t found my niche yet but I’m okay with that. I’ve got so much going on right now that I don’t always make or have the time to blog. I’ll get back on track soon (hopefully) and start thinking about doing more with my blog.

  20. says

    Great tips… while my blog niche is single motherhood, I try to make my topics a little broader than that… like your sports blog, that gets a little narrow. Plus, its fun to explore it from the angle of we really are all just moms and have a lot in common.

  21. says

    “There are over four million mom bloggers out there, which means you need to find a way to stand out. ”

    Let’s start by eliminating the word “mom” from this sentence. Not all female bloggers are moms, myself included. If we want to stand out we can’t lump ourselves into a category to begin with.

    I’m a writer/blogger. I write everything from weight loss to historic Vegas to travel to photography. I am my own niche and don’t have any interest in putting myself into a tiny box.

  22. says

    Thank you for these tips! Something as bloggers we always should be reminded of to stay focused! It’s so easy to get off topic because you want to blog it all!

  23. says

    These are amazing tips! I’m working out my niche now. Thank you for giving me an idea of how to work through the process!

  24. says

    Thank you! You may have just Turned my direction of my blog!! I have been tossing and turning with what I should do with my blog. I just blogged about it!

  25. says

    When I decided to start a blog about dogs, I downloaded a free version of Market Samurai to research keywords and to find the corner of the niche where I could dominate. MS was very helpful in showing me the power of keyword research, but it wasn’t what helped me determine how to make my site stand out in a sea of pet blogs. It was me. I read a blog post that said that what’s unique about my blog is me – and the light bulb that floats above my head (so annoying at times) lit up!