If you’d like to work with a particular brand, chances are you are going to have to pitch them instead of hoping they’ll find you. But what should your pitch look like? Most pitches should include these four components:
Show you know the brand
Your opening should show that you do know something about the brand that you are pitching. Give an example of a product of theirs you love or want to try and why. Maybe it’s something you’ve read about their brand that sticks out in your mind. Show that you aren’t just pitching every brand that sells an item, hoping someone will bite.
Explain why you are a fit for the brand
Not every blogger is a fit to work with every brand. Let the brand know why you are a good fit. Do you already use their products? Do you have the perfect audience for their brand? This is also where you should tell a little bit of info about you personally and your blog, including some relevant stats.
Detail the partnership
Let the brand know what you want from them: whether it’s product for you and/or a giveaway or monetary compensation. Also explain what you are willing to do for them in terms of posts, ads, and/or promotion on your various social media platforms.
Next Steps
Let the brand know that you are looking forward to hearing from them. If you are open to other partnerships with them aside from the one you outlined, let them know that as well.
Have you tried pitching a brand yet? What tips would you add?
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Twitter: princesspruning
says:
I’ve never pitched a brand, but I have one in mind. Thank you for the helpful suggestions.
Laura @ Pruning Princesses recently posted..Pruning Princesses has moved!
Twitter: ElaineSGriffin
says:
I would say try finding an actual person to pitch to, rather than sending an email to “contact.” In addition to emailing, it is useful to have such things as a Twitter handle so you can Tweet them. I’m not saying stalk here, but let them know who you are, and you are out there and ready to work together!
Elaine Griffin recently posted..What is Your Blogging POV?
Twitter: elizabethbarone
says:
That’s a really good idea (and it answers my question down below)! It might even be a good idea to find their main PR person or at least someone in the department that you can connect with directly.
Elizabeth Barone recently posted..Why You Should Edit Your Own Work
I haven’t pitched in awhile. Thank you for the wonderful tips!
JDaniel4′s Mom recently posted..Spending Time at the Beach
Twitter: goddesspr
says:
Pitching and branding — have become my newest obsession! Thanks for this article!!! Timing couldn’t be any better
xo
Sapphire Kharyzma recently posted..Get Ready For Women’s Health & Fitness Day With These Chic Tips
Twitter: Craftychicky
says:
I’ve thought about it, but I’m a very much niche blogger (more essay than anything else)
Dee recently posted..Autumn Almanac
Twitter: fromtracie
says:
These are great tips! I haven’t pitched a brand before, but it is something I would like to try in the future.
Tracie recently posted..Pretend Fall Survival Kit
Twitter: cyu888
says:
Thanks for these tips. I’ve been thinking about this more lately. The only other thing that I would add would be is don’t forget it’s also a relationship. Start to get to know the person and build from there.
Christine @ Love, Life, Surf recently posted..What I learned at FitBloggin’
Twitter: sparkleskathy
says:
I’ve never pitched a brand. I was waiting until my Alexa score improved a bit more which will hopefully be in the next month or so and these are good tips to know. I’m a new blogger but am working with a national brand but that is due to a networking party and not my glorious pitch skills. Thanks for the info.
Kathy Penney @ Pinner Takes ALl recently posted..Mexican Chicken: Easy Creamy Slow Cooker Recipe
Twitter: ugojoloms
says:
Thanks a lot for the wonderful tips you share here on SITS, will definitely try this out!
Ugochi recently posted..OUTSIDE MY WINDOW!!!
Twitter: thedosetweets
says:
These are great tips. I definitely would share all of them with anyone who asked! Being open to all opportunities is key when pitching I think.
thedoseofreality recently posted..For the Love Of God…Use the Backdoor
Twitter: MyPixieBlog
says:
I’ve never tried pitching a brand but have really been considering this lately. Thanks so much; this will definitely come in handy!
Charlotte recently posted..laughter: a concerto in four awkward dates
I’ve sent out a couple pitches lately. Nice to hear back on occasion. lol
Mimi recently posted..Taste of Home Tuesday: Sesame Pork Tenderloin
Twitter: saarrraaaaivy
says:
I feel kind of sleezy pitching to people sometimes because there’s no “no soliciting” sign for e-mails and if I get something unwarranted I’m like “ew” but sometimes it’s a genuine idea.
It would be nice to hear from someone at a brand share their POV on pitching and what advice they could give to those wanting to pitch to them or anyone.
Sara Ivy recently posted..Wednesday Want List: Fall Fashion
Twitter: toysinthedryer
says:
Glad to know we’ve been doing it right! We’ve pitched plenty of brands. We get some, we lose some. Be prepared for more “no” than “yes”. If you do get a “no” though, don’t be afraid to try again later. You may have pitched the company at the wrong time.
Jamie H recently posted..Apple Painting
Twitter: twitter.com/EmbraceEnchantD
says:
These are great tips! Thank you for sharing. I especially like the first tip. I’ll make sure to do my homework.
Angela recently posted..How to Throw a Hallowine Party
Twitter: TheEclecticE
says:
I, too, feel a little weird about pitching to companies but it’s something I get over after sending each email. I mean, the worse they can do is say no, right? And if that’s the case, you just thank them for their time and move on to the next prospect!
I’ve found that tip #1 is invaluable when pitching a company! You don’t want your pitch to come off as a form letter; you want it to be some personalization in there so the company knows they’re dealing with someone who is TRULY interested in what they have to offer
Fabulous article!!
Twitter: myicing
says:
Thanks for the tips. I’m at a point now where I want to start reaching out proactively to brands.
Mimi recently posted..DIY Apple Peanut Butter Dog Treats
Thanks, great advice. Since I am new to the blog scene this will help me in improving my site.
Michelle Smith recently posted..Tarot Compatibility Meter | Glo
Twitter: elizabethbarone
says:
I wouldn’t have ever thought to pitch a brand; I always thought you just had to hope brands would start approaching you after you built up enough of an audience. Thank you for clarifying!!
Now who would you email? Their PR department?
Elizabeth Barone recently posted..Why You Should Edit Your Own Work
Twitter: Recanddec
says:
thanks for the tips, I can’t wait to start pitching, one day!
Recreate and Decorate recently posted..Pillow talk
I try to include a link to a past post if I’ve reviewed something in the same category as their product (ie a previous dress review I’ve done if I’m pitching a clothing site). I feel like it gives them a bit of an idea about my writing style and what the post I put together for them might look like.
Crystal recently posted..Home
Twitter: SoniaBarton
says:
That is one part of blogging I haven’t ventured into, but it’s nice to know that the information is out there if I need it. Thank you.
Sonia Barton recently posted..Easy Felt Trick or Treat Bucket
Twitter: lLpbaGowFoGuSqUN
says:
Yes and no. Being yourself is great, but I think quite a lot of the time PRs need to be the multi-personality sczeiophrinhcs of the marketing world. I completely agree that we need to avoid fluff in emails and keep phone pitching to a cheesy’ minimum. However, there are some journalists who I am completely comfortable talking about Batman comics and Fulham’s march to glory with, before any pitch has taken place. And then there are some journalists who I am completely not myself with. I adopt a different tone, attitude and pitching manner depending on which journalist I am speaking to. The same as, I imagine, a sales person would handle different clients, some more familiar others less so. In fact, with clients personality will almost certainly change. Some clients prefer their PRs to be suited and booted and straight down to business, then others prefer to get the work over and done with as quickly as possible so that happy hour is taken advantage of. A PR may be one or the other in terms of personality, but will have to adapt to both situations.
Twitter: thefurmom
says:
These tips are so flipping obvious – so why haven’t I been doing them all along? Thank you so very much for sharing this. It really helped give me a new perspective on my pitching!
Kimberly
Kimberly, The Fur Mom recently posted..Alternatives to Hand to Hand Combat When Someone Kicks Your Dog
Twitter: weatheranchorma
says:
I have pitched to a number of brands and recently they’ve found me. I’m at the point where I want set up some lasting relationships. But, I’m not quite sure how to go about it. I’m hoping to become a paid ambassador.
Weather Anchor Mama recently posted..Tips for Long Lasting Eyeshadow
Twitter: weatheranchorma
says:
I recently partnered with Dunkin Donuts. They actually reached out to me and I was super excited to hear from them. I’m hosting a giveaway for 2 virtual gift cards to DD. http://www.weatheranchormama.com/2012/09/dunkin-donuts-launches-first-ever.html
Now the trick is to turn this into something lasting where I can continue to get revenue. Any ideas. Also, feel free to enter the giveaway. They’re each worth 50 bucks! That goes a long way!
Weather Anchor Mama recently posted..Tips for Long Lasting Eyeshadow
Twitter: TingsMom
says:
I have pitched several brands in the past with no success. But, I got my first “yes” just this past week and I am so excited. Thanks for the tips. These will be great for my future projects.
Karen recently posted..God Is Stronger Than Elmer’s
Twitter: TheLadiezLounge
says:
I’ve tried pitching to a couple of brands but that is when I was brand new, prior to re-building my blog and didn’t really know what I was doing. This was very helpful and now I know what NOT to do! lol Thank you!
Shashee recently posted..My House Can Be a Messy Home! Maid for Hire?
Twitter: xMagdalena91x
says:
I have never tried pitching a brand. I think that it’s better when a brand contacts you first. Sometimes trying too hard may be risky and you may not benefit from that.
Magdalena recently posted..Happy New Year!
Amazing! This blog looks just like my old one!
It’s on a completely different subject but it has pretty much the same layout and design. Great choice of colors!
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