The 8 Goals You Should Set For Your Social Media Marketing Plan

If you have a blog or social media presence, you need a marketing plan – which is just a fancy way of saying, you need to know what you want to get out of your blog, and have a step by step idea how you are going to get it!

If you want your blog to be successful, you need a plan for how you are going to market your blog and keep readers coming back for more. These 8 tips will help you create a successful marketing plan for your blog or online business.

Building Your Brand

You are the backbone of your business; therefore, your brand is key. You want to spread your brand far and wide throughout the Internet. The best way to do this is to be found everywhere. The further your brand expands on the web, the more you are recognized and the more people will begin to trust you. We will never forget the first time we were at a travel function and a couple of people came up to us and said “Hey you’re Caz and Craig from y Travel Blog.” Our brand building was working.

You also want to be recognized in areas outside of your domain or niche. Join your target communities, participate in the conversations, and allow others to discover you.

Gain Traffic from Conversations Online

Participating in the discussions happening online will help you gain links back to your website. And those links will be followed by others who are interested in what you have to say. This is why you need to make sure what you say offers value and represents your brand well.

These conversations don’t have to always be from within your niche. It is always a great idea to expand into other niches that still hold some relevance to yours. There have been a couple of bloggers who I now follow because I enjoyed some of their comments on other blogs. One girl in particular was always positive and friendly and I recognized her gravatar face everywhere. I eventually followed her and now we are good blogging friends. Also, be aware that within the conversations that are occurring in these social media niches, there are many “lurkers,” not actively participating but following your links.

Build Trust

Watch everything you say and do online. One of your most important social marketing goals is to build trust. Many people are very wary of strangers online and with good reason. Make sure everything you do is done with integrity. It is essential that you create the impression of a high-quality, trustworthy person of authority in your online community.

Be the Information Gatherer

Don’t just promote your own material. Gather the information your followers are looking for and give it to them. Make yourself be the one they turn to when they need something – otherwise they are just going to look for it elsewhere.

Think about Mashable. They have had huge success because they collate all the information about the latest in the worlds of technology and social media so that their readers don’t have to search for it themselves. Be the hub of information. Keep abreast of what is happening in your niche and present your posts and products around those needs.

Manage your Brand

Don’t allow anyone else to manage your brand for you. Be on top of what is being said about you online and act upon it. You can manage your brand by doing the following:

  • Respectfully respond to any negative comments – thereby minimizing any damage to your reputation.
  • Act in a preventative manner by not doing or saying anything to destroy your brand.
  • Do everything you can to make sure that positive comments about you are spread throughout the net and are seen by a wider audience. This means tweet, stumble, share on facebook your testimonials.

Your brand’s success depends on your promotion of it. Promoting yourself is a social media marketing goal that cannot be ignored out of shyness or fear.

Receive High Quality Incoming Links

Your social media participation will create a growing network of relevant links that can bring you traffic from many different sources. This is part of your web expansion plan.

The best ways to get high quality link backs to your site are through:

  • Guest posting on other sites
  • Participating in interviews
  • Writing high quality articles that others will naturally want to link to and share

Expand your presence in the search engines

Social media marketing will help you to pop up in many different places in the search engine results. You can get yourself found in the results for your blog, social site profiles, and the content of the various sites you guest post or comment on.

If I pop up in the search engines for the term travel tips under a discussion I was having in a travel forum, anyone who clicks on that to learn more about what I say can then follow my link from the forum post back to my blog.

This is weaving an online presence on the web. Get found in many different places. New content on social sites and blogs tend to get noticed and indexed by the search engines almost immediately.

Reduce your dependence on search engines

This is one of my favorite social media marketing goals. I dislike the technical aspect and energy drain of trying to get search engine traffic. I know how important this is, but I also know that it is a lot harder to retain followers from that sort of traffic because they don’t know who you are.

Engaging in social media marketing enables you to develop a stream of traffic that is not search engine dependent. They are coming to your website because they have already met you online and they trust and like you. These are your more solid supporters. They will automatically do a lot of your marketing for you via word of mouth. This is why building your brand and trust is so important.

Make these 8 social media marketing goals a part of your online blogging and business building plan, and you will find success will come to you far easier and a lot quicker!

About the Author: Caz
Caz is the co-founder of one of a popular travel blog, where she shares, with her husband Craig, their travel tips and stories from living and traveling the world since 1997. They now travel the world with their two daughters. Caz also has a personal blog Mojito Mother, aimed at putting the mojo back into a mother’s life.

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Comments

  1. says

    An intriguing discussion is definitely worth comment. I believe
    that you ought to publish more about this subject
    matter, it might not be a taboo subject but usually folks don’t talk about these subjects. To the next! Cheers!!

  2. Kim Bruzeau says

    My goal has always been to write. an informative blog. One that people can come to learn from an feel well informed and listened to respectfully in return. I’m so happy I came across your post and look forward to many more.

    Thank you.

    Kim Bruzeau

  3. says

    I love these tips. However I have lots of views but only two followers. Any tips on how to get more people to actually follow me. Feel free to take a look at my blog and tell me what I need to do. I feel like until I get more than 2 followers I wont be doing any good at all.

  4. says

    Fantastic piece Caz! I especially love the tip about being the information gatherer. It’s something we’ve been working on with our brand and I think it should be part of every bloggers’ social media plan.

  5. says

    Thanks for a fantastic tips, Caz! I’m working on my branding now and it’s a lot of fun. I’m getting such a kick out of shaping my blogs around my brand (or is it the other way around?).

    And I’ve been spending a lot of time refocusing my time on connecting more with people who are kind enough to like my pages/blogs and people I have fun with on the social networking sites.

    Great post. Thanks for sharing your tips.

  6. says

    These are great tips! Though looking for appropriate forums for lifestyle bloggers – who write a lil bit of everything – has always been a bit of a challenge for me!

  7. says

    Caz, I love what you have said here, and intuitively have felt it to be true. Experientially, as well, my numbers are growing steadily. And my readers are loyal. Yes, it’s important to be found by search engines. But what I covet the most is building a steady readership of readers who rely on me and trust me to provide excellent content, on a regular basis.

    Yesterday, I had a big, big number day for me: my biggest ever. And I have no idea why. I’ve checked my stats to see where and how and why people showed up, but it’s still not clear to me.

    But an inflated number like that is not worth that much if I can’t keep those people coming around, day after day.

  8. Lisa @ Grandma's Briefs says

    Great advice, Caz. I especially like the info gathering tip. It’s something I just recently started doing and it’s nice to see your advice validates that.

  9. says

    So much “food for thought” here! I’m trying to stay focused on my goals but I sometimes think that maybe (since I’m pulled in multiple directions) I might need another blog all together to keep my passions separate! Then I won’t feel son conflicted with which direction to take the ONE blog in!

  10. says

    This is so true! One time I commented on an article that I found online (through the website 99 percent…not related to the recent Occupy Wallstreet Movement by the way), and my comment actually generated traffic to my blog! I don’t know if I gained long time readers (that’s a different issue), but it actually got my blog traffic! I was so surprised.

    Another tip I would throw in there would be to have active participation in online communities related to your niche. I’m active in the Writer’s Digest Community and I regularly gain traffic from there and all the writers support each other’s blogs and follow. I’m really only active on one because it can be exhausting to be active on more than one, considering everything else. But, all of these ways you can engage with the people who probably WOULD read your blog does help.

  11. says

    So many incredibly wonderful tips here… thank you so very much for sharing. I always love to listen to advice from someone who clearly has quite a bit of experience in the area.

  12. says

    It’s great having people like Caz to remind you what you should be doing to promote your blog. She and Craig have built up an amazing reputation, by working really hard at it. Caz’s words of wisdom always resonate and are always helpful. Building a brand isn’t easy, but following a blog like YTravelBlog ensures that you can follow how professionals are doing it. Thanks for the great tips Caz!

  13. says

    Great advice, and reminders of what to do and how to present and represent yourself out there in the SM world!

  14. says

    I really love the part about not being dependent on search engines. I’ve started from the beginning a newsletter. After I did Yahoo it went from 92 members to 320 members in one day and it’s still climbing.
    My readers come as a result of my weekly newsletter.

    True my traffic went insane after the video went live- it’s still on Yahoo Shine under Financially Fit ” How to live on 50% Less” – side note I personally almost went insane over the huge amount of attacks I received but that story is for another day. But my blog is not even dependent on that specific traffic it’s all about the relationships I’ve built with my readers and they keep coming back. As a blogger that to me is the most rewarding.

  15. says

    These are great tips Caz. I’m with you – it’s nice to have readers come organically to your site – not having to figure out all the search engine technicalities. I’m going to check out your travel blog now. See? I’m enticed naturally from what you’d put out there.

  16. Genie @rungenierunblog says

    Thank you for these tips! I’m def going to put them into practice. i need all the help I can get!

  17. says

    Thank you for the great article. I’ve been feeling overwhelmed with all the “extra” stuff that goes along with having a blog. When I started, I thought I would just write articles every day but there’s a lot more to it than that! I’m in the process of trying to develop a daily routine so I can be productive during my blog time. Your article was very helpful. I especially appreciate the fact that you explained “why” this is important.

    • says

      Pleasure Patty! I understand how overwhelmed you can get with everything that needs to be done. I wish we could just focus on writing the articles!! Good luck with it and just take it one step at a time

  18. says

    Great tips. I especially like the one of being found everywhere so people start to recognize you. I blog, I’m on twitter, facebook, and pinterest. I’m wondering where else I should pop up?? :)

    • says

      Think about all the places your readers hang out and go there. Join any groups or forums and become active.

      The best thing you can do is put together a guest posting strategy. Guest post for blogs in your niche, but most importantly outside of it.

  19. says

    Great and informative post!
    Being a lover of travel, I will check out Caz’s site, and as a new blogger I am eager to apply some of her social media tips :)

  20. says

    Thanks for the tips, really helpful for a beginner blogger, and so true too. I follow Caz & Craig on twitter now, but first came across their blog via google and only started to follow after seeing them in a couple of other places. That brand reinforcement is so important. Thanks Sandra

  21. says

    Excellent tips… I am doing most of them, or at least I think I am!
    The difficult one, and the one I would need most, is Receive High Quality Incoming Links!!
    I write on other blogs, and manage to get interest, but I wish i could participate in interviews and I was able to write good articles. I make jewelry and find it hard to write well!
    Any additional tips and suggestions on this point would be greatly appreciated!!

    xoxo

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