So, have you been considering applying for social media jobs?
Congratulations! By being a blogger, you are starting to take the first steps toward that type of career.
Maybe you’ve been blogging for awhile. You love interacting on Twitter and post status updates to Facebook more frequently than that annoying friend who spends way too much time with her cat.
But maybe you’re not sure if you’re quite ready yet to approach a business and ask to handle their Twitter and Facebook accounts. Here are:
5 Skills You Need To Get Social Media Jobs
Command of a Twitter Management Application
If you are still using classic Twitter to do the bulk of your tweeting, you need to step it up. Social media people need to manage multiple Twitter lists, follow specific hashtags, track replies, mentions and new followers side by side. Twitter doesn’t cut it. If you aren’t using an application like Hootsuite or Tweetdeck, go. Now. Start using it.
Understanding of Facebook’s News Feed and More
Facebook can be a blast when used on a personal level, and seriously maddening when using it on behalf of a business. Facebook changes how it prioritizes what content appears in news feeds a LOT, not to mention its terms of service when running contests and sweepstakes. If you aren’t familiar with the changes and how they can impact a business, you’ll need to get up to speed and stay up to speed.
“I’m always on Twitter!” you say. But no one can find you if you stay off of your personal Twitter account for hours, days or weeks. When you’re managing a business Twitter account, you need to ensure that you can be available to tweet, respond to inquiries and interact at the times when it’s most optimal for the business, not for your schedule. If you have 3 kids in diapers, a volunteer gig at the school, another part-time writing job and you’re taking a cooking class every morning for 2 hours…you might have a hard time.
Ideas and A Plan
We’d all love to manage the Twitter account for a great company like Zappos or Ideeli. But you’ll have a much better shot at landing social media jobs if you target smaller businesses. They are often not well-versed in social media, and they’ll be looking to you to have ideas and a plan on how you’ll grow their social media presence.
In what other industry might you need the ability to present multiple personalities? Social media may be the only one. You probably already have a pretty distinct persona on Twitter – whether you like to make wisecracks, talk about reality TV or chat about your meal planning for the week – people are starting to get to know the “Twitter You.”
But that “Twitter You” may not necessarily be the right persona for the business you’re looking to work with. When we’re on Twitter under a personal account, we have the freedom to relax and be ourselves. Not so when you represent a business. You must be versatile enough to switch your voice from you to the business you represent. Make sure you’re comfortable and confident in your ability to do that before pitching your work to someone.
There are many other hands-on skills that come in handy – these are just a few. Keep these in mind as you are building out your blog and developing your social media prowess. You never know when an awesome social media job opportunity might land in your lap!
More On The Business of Blogging and Social Media Jobs
Ready to take your blog to the next level? Read more on how to turn your blog into a business.
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