Turn Your Blog Into a Business in 2014

January is in full swing and by now you have most likely set some blog goals to work toward in the coming year.  Is one of those goals to turn your blog into a business?  Here at The SITS Girls we want to see you reach your greatest blogging potential.

Today we are going to look at the various ways your blog can become a business.


How to Turn Your Blog Into a Business

Let’s start by taking a look and the definition of a business.  Merriam Webster defines a business as the activity of making, buying, or selling goods or providing services in exchange for money.  With that in mind, let’s take a look at some of the goods or services you may have to offer.

Working With Brands

Are you interested in promoting brands by writing sponsored content on your blog?  Sponsored content networks such as Massive Sway are great ways to connect with reputable brands.  Major brands will often partner with networks for blogging campaigns rather than reach out to bloggers directly.  On the other hand, if you have a specific brand in mind that you would love to partner with, don’t be afraid to pitch them an idea.

Freelance Writing

Are you known as a weaver or words?  Freelance writing might be a good option for you to look into.  Bloggers and writers are often hired to write for specialty websites, online magazines and business blogs.  While you may have to go out in search of these type of opportunities, your blog can easily serve as an online portfolio for potential employers.   Why not add a page to your blog to advertise your services?

Create an Ebook

Today more and more bloggers are taking advantage of self-publishing technology.  Are you well versed in a certain topic or have some great tips to share?  Turning your expertise into an ebook can be a great way to market yourself as a leader in your field and generate income.  You may choose to sell your ebook or offer it as a freebie to grow your subscriber list or social media following.

Turn Your Blog Into A Business In 2014

Affiliate Marketing

If you are passionate about promoting products that you love, affiliate marketing might be a good monetization strategy for you.  Many brands have affiliate programs that offer small commissions on sales that you generate through your blog.  This might mean including links in a post about your favorite product or tweeting a link to a sale.  There are several affiliate marketing network which are free to join, and you can browse hundreds of brands who offer blogger affiliate programs.


One of the most common ways that bloggers choose to monetize their blog is through ads.  If you are an entrepreneurial type, you may want to sell your own sidebar space.  This is often called paid sponsorship and requires a willingness to promote your ad services.

You can also join ad networks which serve ads on your blog on your behalf.  Ad networks pay either per click, meaning that a reader must physically click on an ad to generate revenue for you, and others pay a fee for every 1000 page views.  When looking into ad networks you will need to research their traffic requirements, as some do require a minimum number of page views to join.


Though these are a few of the most common ways to turn your blog into a business, there are many many more.  Selling crafts through an online store, social media consulting for businesses, and offering virtual assistant services are other options.  When it comes to turning your blog into a business, the sky is the limit.

Let’s hear from you!

What creative talents do you have to offer?  Have you turned your blog into a business?  What has worked for you?


Looking for posts similar to this one on turning your blog into a business? Then be sure to click through the below links or head over to our Facebook fan page to continue the discussion!

About Stevie

Stevie, short for Stephanie, is a self-proclaimed coffee addict, wife, and mother to three fur babies that have taken over her heart and home. A lover of words and yoga, she blogs at Joy in the Midst of about her quest for joy, learning to love a little deeper, laugh a little more often, and live with more gratitude for all the blessings life has given her. She serves as a Community Lead for the SITS Girls and can also be found hanging out on Facebook or tweeting away at @joyinthemidstof.
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  1. says

    I am SO LATE to this party, I’m sorry! I’ve had this opened on my desktop forever because this is exactly what I’m looking for now that I’m looking over my goals for 2014.

    I really want to get more active with Massive Sway and think that writing an eBook would be a great idea. Love the idea of reaching out to brands personally–I mean, heck, there are so many products I love to dish about–why not make a few extra in the process, right?

  2. says

    Another great resource, thank you ladies. I appreciate your simple lists of things to do to grow our business online. This is by far the most straightforward and easy to understand. I will definitely be keeping a close watch on your blog!

  3. says

    I would really like to earn some money on my blog this year but I’m still having trouble getting anyone to notice me. Without the traffic they require it’s hard to get the sponsored posts I’d like and the opportunities I want. I can only do so much on my own and I can’t force people to read my blog. My monthly page views have yet to hit 10k a month but I’d like to think my writing skills and ability to craft decent posts with great photos is worth giving a shot.

    I’d love it if I could finally get accepted on Massive Sway but just about everything I’ve seen is for moms and/or those with 50k a month pageviews. Some of the products I have seen are only for moms/parents and yet they’re things even I, as a non-parent, would use in my household. I scratch my head on that one more than I should but it is a little frustrating. I’ll keep trying and see what happens, just not at the expense of my sanity like I did last year. LOL

  4. says

    Cool tips, so inspiring! I had no idea that you could tweet an affiliate link for one of their sales! Great idea!

  5. says

    Hmmm. This is making me think. I’m not sure what the best approach for us will be in 2014. We just started our blog in October and we want to stay true to what we do….salvage and resurrect vintage items. We sell our items at our ETSY shop and we will be transient vendors at local shows this year. Maybe an E-book? You have me thinking! Thank you

  6. says

    I have a business blog since I am a freelance web developer and I have a personal blog. I like keeping the two separate in order to stay professional in my business life. I would be nice to make money off of blogging but I feel like sponsored ads can be a bit impersonal most of the time.

  7. says

    Thanks for these ideas, Stevie! I am really struggling to monetize my blog with affiliate links without losing the personal authenticity that draws in my readers. I would really like to write an ebook once my youngest is past the baby phase.

  8. says

    Great tips! I would love to network with those who have done ebooks. I am almost done writing my first one (it is not a bLogging ebook-it is a personal story)But I cannot decide if I should just self publish or pay someone? Need help on what to do next! Thank you for this post. I have been playing more with decent ad networks as well

  9. says

    These are all great tips! I’ve been planning on incorporating affiliate marketing into my blogging business once I get more traffic and views. Thanks for sharing. I’ve also been thinking about starting an Etsy business that incorporates the ideals of my blog. Has anyone else done that?

  10. says

    Thanks for the good suggestions. I haven’t tried doing sponsored content yet and have done little with affiliate marketing but would like to. I have to be selective about what I write about though because my blog’s theme is frugal living.

    Now if only I could figure out how to increase traffic and find new readers!

  11. Davia Gorman says

    I really enjoyed reading this and it gives me a lot of things to think about, especially in the areas of joining something like massive sway and also about thinking about e-book writing!

    I have along way to go to craft myself into an author though…it’s something to aspire too!

  12. says

    My blog is about parks and I keep it as my platform + test space for design & social media. But I’ve spun it off into a web design and consulting business for other small businesses and bloggers in my local area. I also do the freelance writer thing on topics that relate to my blog. Ebooks, workshops, and conferences are other great ways to monetize. Good tips!

  13. says

    Thanks for a really good article.

    My goal is to start incorporating my known affliates, adding new ones as the year progresses. Since I have only been blogging half of a year, I want a full year under my belt before I start on a ebook, but it is definitely one of my goals.

    Another item that I’m going to be working on is a series of Workshops, that are available through my website.

  14. says

    This was awesome information, and I definitely appreciate you sharing. I have started to capitalize on these opportunities.

    Thanks again!

  15. Scarlett says

    THIS is my year to achieve my blog goals! AWESOME site! Stevie, I am a coffee addict too. How much do you drink daily?

  16. says

    I love this post! This year is my chance to really take advantage of all of my talents and turn my personal brand into a successful business.

    I’m aiming to write & speak for major brands this year and guest blog TONS. Ladies, if you want to guest blog – I’m open!


  17. says

    I hope to create an ebook this year. I have an idea of what I want to write about. There are so many ways to make money online it’s unreal.

  18. says

    One of my goals for the year is to at least get started on my book. It would really help if I could get the basic of the book down first : )

  19. says

    Thanks for these tips. I have a couple ebooks that sell occasionally. But since my blog is for my other business I battle with the idea of putting ads on it. I dont want a google ad for my competition to pop up on one of my pages so Im still add free.

    • says

      I do from time to time. At times I feel like the business side has captured more of my blog than my personal posts. In 2014, I’m striving to not let that happen while at the same time increasing my income.

  20. says

    One of my goals this year is to turn the blog into more of a business, so this is great timing! I’d love to write an ebook, but am struggling to find the right topic.