No matter what type of blog you have, whether you have a purely editorial site where you pour your heart into your writing or you have a product review site, it’s likely that the idea of making money blogging is something you’ve considered.
There are tons of methods for making money through a website, some more reliable than others.
The key is to make sure everything you do fits with who you are and the “brand” you have developed around your blog. If you’re a home decor blogger, then it probably won’t make sense for you to try and sell ginsu knives through a storefront shop. However, if you’re a food blogger, it’s likely your audience will be interested in learning more and even buying the knives you’re using.
Part of what bloggers do is share. We share advice and tips, and sometimes those tips include product recommendations. The trick is to recognize when a paid opportunity is right for you.
Making Money Blogging the Smart Way
We know we are influential, and we don’t want to abuse that power. We don’t want to be seen as product pushers or compromise ourselves. The good news is we really don’t have to. The best brand advocates are the bloggers who tell the best stories, and the best stories are authentic ones.
Stories and a personal “voice” are essential to blogging. If you want to work with brands and get results without feeling like you are compromising your blog, it’s time to hone your craft and tell your story.
When Saying Yes to Making Money Blogging Makes Sense
Not sure when to say yes? Here are a few scenarios when making money makes sense:
- When the company or product is something you use regularly.
- When the company or product is a match to who you are and, arguably more importantly, who your readers are and why they are reading your site.
- When the product is something you are interested in trying: Receiving free product in the mail can be a way to try out something you may not otherwise buy.
- When making a little extra cash on your blog allows you to cover your household expenses: We have received countless emails from women who are grateful for our sponsored post opportunities simply because it helped them to cover their grocery bill for the month. That’s amazing. Don’t get so caught up in the details and being selective that you miss out on ways to make your life a little easier.
When You Should Pass on Working with a Brand or Company
Not all paid opportunities are the right match for everyone. Here are a few examples of when you should just say no:
- The product is not something you would ever use, purchase, or recommend.
- The company or product conflicts with the brand you’ve developed for your blog.
- The company or product has no relevance to you or your readers.
Writing Prompts for Getting Started
If you’d like to get your feet wet when it comes to writing about a brand, consider starting organically! Here are a few writing prompts you can use to try your hand at bringing a brand into an organic conversation with your readers and seeing what happens.
- Name three products you’ve used for three years or longer and tell us why.
- Describe the most special outfit you’ve ever worn. Who was the designer? What made it special?
- Say you are going on a trip. What is the one item you won’t leave the house without? Why?
- Confess: It might be embarrassing, but what is the one item you can’t live without? Why might someone criticize you for this and what would you say in return?
Remember: Storytelling is our superpower as bloggers! You will always benefit by putting great content and authenticity before all else.
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Wonderful tips, thank you for sharing, Francesca.
Alison Lee recently posted..Unexpected
Twitter: mamaldiane
says:
Great tips. Thanks for sharing.
Diane recently posted..Pumpkin Muffins
Twitter: corp2domestic
says:
These are great tips…I totally agree with these!
Natalie recently posted..Baby Conley @ 1 Month!
Twitter: shari_lynne
says:
I love that you put this into a post Francesca because even though I think of these things it’s nice to have it in a post to refer to. You know..like a confirmation that I’m heading in the right direction!
Blessings!
Shari Lynne @ faith filled food for moms and grandmothers recently posted..And the Two Shall Become One Flesh
Twitter: thedosetweets
says:
These are GREAT tips. I can honestly say that I have not reviewed anything or written about anything that I don’t personally use or love. And I believe it shows when I write about them.
thedoseofreality recently posted..My Dreams Of Hollywood Hair
These are definitely great tips!
Barbara recently posted..Montpellier
Twitter: Foster2forever
says:
Great post! As a Foster care blogger, it can be difficult to bring items into my posts, but, you’re right, telling a story can make it work with my foster care brand.
I’ve been proud of my sponsored posts with American Cancer Society More Birthdays (losing my dad to cancer when I was young) and Clorox Messiest Moments (having a foster baby with constant diarrhea because we didn’t know he was lactose intolerant).
See you this weekend in Dallas!!!
Penelope {Foster2Forever} recently posted..My Chick-Fil-A Controversy for Having Too Many Kids
Twitter: LollygagBlog
says:
This is terrific advice. It’s SO tempting to take any offer that comes your way for the sake of money/momentum, etc., but it’s way more important to be true to the brand of You.
Keely recently posted..First Kid’s First Day.
Twitter: MyPixieBlog
says:
Couldn’t agree more with this post. Some really great things to keep in mind. Thanks, Francesca! And I also think Keely hit the nail on the head when she said it’s important to remember who WE are in the process of developing relationships with brands.
Charlotte recently posted..(sponsored post) Gain matchmaker… find your perfect scent!
Twitter: adrianscrazylif
says:
I’ve dipped my toe in the waters on this, but I know I could do so much more. I think another reason to say No is if the brand’s media people are a train wreck. I tried to work with a brand on a product I had used faithfully for more than 20 years. They didn’t respond to my Emails, made promises they didn’t follow-up on, sent me products that weren’t at all what I had requested and didn’t even fit. It was just a mess. I could have written a whole irate tirade about it, but I decided not to. No point in burning bridges, so I just wrote it off as a bad experience. I may contact them again in a year or two when they’ve likely fired these people and hopefully might be working with someone more on the ball.
adrian recently posted..Smart Money: Auto-renew – SUCH a Bad Idea!
This is great advice…I am being much pickier with opps. I’m trying to remember that if it doesn’t make sense for my readers, it’s spam to them (even if I make money on it)
Penelope recently posted..Help 3M Donate $25,000 In Tablets To A Local School
The timing of this couldn’t be better, Fran. Thank you for sharing so much great advice!
Kristen recently posted..Body Care Introduction and Giveaway
Twitter: PennelloLane
says:
This is timely for me as I’m at the point where I’m ready to start considering advertising, but only if opportunities are out there with brands that will fit my niche. Thanks for the tips!
Kate recently posted..Maureen Washington: Music Giveaway!
Twitter: myicing
says:
Great tips. I’m very selective with who and what I advertise and review.
Mimi recently posted..DIY Pet Treat Mason Jars
Twitter: cyu888
says:
These are really great tips. Thanks Francesca. It can be super excited to be approached by a company with a sponsored opportunity, especially if you’re like me and you’re a newish blogger. But you’re right – it absolutely has to fit with me and my readers and what I would normally write about in order to be authentic and genuine.
Christine @ Love, Life, Surf recently posted..40 Days of JCORE
Twitter: thefurmom
says:
Great post and so very true. I’ve learned not to write reviews based on just a website – instead, I invite them to submit a guest post and link to their site in the bio. I’ve also stopped writing about or accepting guest posts about products I won’t use on our dogs. It’s fascinating when a PR rep won’t accept that. I had a back and forth with a PR person for a day until I finally said that I believed that her client’s product was cruel to animals and I won’t host links to their company. I didn’t want to be blunt, but learned finally that sometimes that’s what it takes. Not rudeness, just being upfront.
Great post!
Kimberly
Kimberly, The Fur Mom recently posted..Are Annual Vaccinations for Dogs Necessary?
Twitter: laurielyons
says:
This was a good post. I’ve yet to get into this but would like to. Thanks!
Laurie Lyons recently posted..While You’re Waiting
Twitter: JenAnnHall
says:
These are great tips, and things I’ve felt about my own blogging for awhile now.
Just Jennifer recently posted..It’s a guest post kind of day!
Twitter: katbiggie
says:
I love these tips! I think I will use one of those prompts soon! I need to lighten my blog up a little bit anyway… been a little dark thus far!
Alexa recently posted..The Dreaded "Year of Firsts"
Twitter: creativelysassy
says:
Great post. Very informative!
Ari @ Creatively Sassy recently posted..NYFW Spring 2013: Marissa Webb Review
Twitter: themommymess
says:
Great tips! I agree that it’s so important to be ourselves-everywhere!
Adrienne recently posted..How to Find a Blog Sponsor-Part 1
These are great tips!
Brenna @ Almost All The Truth recently posted..Go Green Get Fit: Healthy Smiles With Miessence
Twitter: memeinge
says:
Great tips! Thanks for sharing
Meme @ Living Well Kitchen recently posted..pumpkin bread
I try to work with brands regularly and find that the more personality you can add to a post (and your blog in general) the better the relationship and the better the post! You don’t always just have to stick with a description of the item or pros/cons but actually SAY something about it.
Twitter: chewnibblenosh
says:
Such a great post. Thank you so much for sharing! I’ve just recently started looking at money making opportunities for my blog, and these tips are so spot on!!!
Christine – Chew Nibble Nosh recently posted..Lightened Up Pastitiso
Thanks for share this information. Really great tips about online money making.
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