Spring into Action: How to Protect Your Photos

One morning you boot up the computer, ready to browse your favorite blogs when you notice an email in your inbox. One of your readers found one or more of your photos being used on another site! There is no credit to you or worse, the site owner is trying to pass off your photo as their own. How do you feel about this? What if it’s a picture of your kids or loved ones?

This scenario terrifies a lot of bloggers and scares them out of sharing their photos. This article discusses how safe your photos actually are online and what you can do to protect your photos.

Image Theft Protection

Photo Credit: Bart / Cayusa on Flickr

U.S. Copyright Protection

I am not a lawyer, nor am I familiar with copyright law outside of the United States. If you don’t live in the U.S., you’ll want to research your own country’s copyright laws.

From the U.S. Copyright Office FAQs:

Your work is under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine or device.

For digital photographs, this means the instant you click the shutter button your photo is protected under U.S. copyright. Being saved to a memory card or hard disc is fixing it in a tangible form. The datestamp used for the file makes its creation perceptible with the aid of a machine or device.

Copyright registration is kind of confusing and costly. If you want to sue someone for improper use of your photo, it needs to be registered with the U.S. Copyright Office. You have three months to register your work to collect statutory damages and attorney’s fees and five years to collect actual damages and loss of profits.

Does that mean if you don’t register your work others are free to use it? Absolutely not! It just means you’re going to have a heck of a time finding a lawyer to get you money from others infringing on your copyright.

Mostly, you are on your own enforcing your copyright. What can you do to protect your photos?

Credit Yourself

Reminding people that you own and control the rights to the image is the best way to insure your photos are not taken. Under each photo you share, include:

© Your Name 2011. All Rights Reserved. Do not use without permission.

If you use imaging software that supports it, you can also add your copyright information to the photo’s metadata. Here are a few popular methods:

You can also insert a visual watermark into your photos with your copyright information or logo. Here are some instructions for inserting watermarks in a few popular programs:

Consider Licensing Your Image

Offering a license for purchase or through Creative Commons can be a great way to get more attention to your photography and blog. If you want to be credited in a specific way (your name, link to website, etc) make sure you specify the requirements of use under each photo. Paypal makes sales easy enough that you could include a link to purchase the license under each photo.

As with the copyright notice, setting licensing expectations upfront will make people aware that there are conditions to using the photograph and possibly deter them from improper use.

Monitor the Web for Your Images

I have Google Alerts set up to monitor my Flickr URL so I know if someone is linking to my Flickr image on their site. Flickr Pro also has a stats feature with referral information to help me monitor external use. (I have a few other alerts set up too, to monitor my name, blog title and blog URL to make sure I catch any other mentions.)

If you host images on your own website, you want to be sure others aren’t hotlinking, or using your server’s image URLs. For those self-hosted, you can set up an .htaccess file to prevent outside links to your images. (If you offer button code, you’ll need to set up exceptions for those URLs.)

TinEye is a reverse image search engine where you can upload your image and it will search the web for that image and similar ones in use across the web.

React Calmly to Violators

If you find someone using your image, don’t freak out. If possible, take the time to write to them and explain they’ve used your copyright photo without permission. At that point, ask them to either credit your photo, purchase a license for its use or remove the image entirely.

For an in-depth discussion, check out What Do You Do When Someone Steals Your Content.

To witness an eloquent reaction to this situation, read David Hobby of Strobist’s So I Got Published in TechCrunch Today…

Be Realistic

No matter what you do, there is a chance someone is going to steal the photos you share. Every photo you place online should be one you’re comfortable sharing with a stranger.

Once you put information online publicly, you can no longer control who looks at it, shares it, downloads it or copies it. Nothing can stop that: not watermarks nor disabling right-clicks nor U.S. copyright laws themselves.

Suing for copyright infringement isn’t realistic considering that most bloggers are not professional photographers and cannot claim damages or loss of income due to stolen photos.

The most you can do is make sure the image is clearly marked as yours wherever you publish it and address violations when they are found.

How Do You Protect Your Photos?

  • Have your images ever been stolen? if so, how did you deal with it?
  • What steps do you take to protect your photos online?
  • Have you considered licensing your photos? If you license your photos for profit, do you have any tips?

Feel free to discuss this in the comments or on our forum!

About the Author

Lynda is a blogger of 12 years and a self-taught amateur photographer living in Fort Worth, Texas with her husband and two young sons. Be inspired to learn more about photography on her blog, Daily Window. Follow her on Twitter, Flickr or Facebook!

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Comments

  1. This is interesting, you are so organised with all your alerts etc. I could do with being more clued in to this. I think having a Flickr Pro account seems to be the way forward.

    I suppose most of the time I don’t think my photos are worth copying so I’ve never been entirely worried. But I’ve read in the forum about some personal photos being used without permission and I think it’s important to have an awareness of this.

    I think the point you’ve made about reacting calmly is really important, often people don’t realise what they are doing and an email explaining your position is a very ‘grown up’ way to handle the situation.

    Honestly, I need to go back to my earlier days of blogging and check that I haven’t broken any rules myself.
    Jade @ No Longer 25 recently posted..You’ve Got Mail Niceties Challenge 2

  2. Miel Abeille says:

    Sometimes, I don’t know who to give credit to, so I credit where I found the photo.
    Miel Abeille recently posted..What I lack

    • I’m a big fan of the watermark. It scares me to think my kids’ photos would be exploited on another’s page (or worse in advertisements), and as a wanna-be professional photographer, my style is what clients book for. If someone else passes off my work as his own, this certainly injures my ability to attract attention for myself.

      For folk who “borrow” photos: there’s nothing wrong with asking before you use. If the image isn’t set for the public domain, it’s not free for the taking just because you saw it online. I know I’d be flattered if someone asked to use an image I created for a project.

      Thank you for this article!
      (Mommy) Rachelle recently posted..Finding the Moment

      • Lynda says:

        I think watermarks are pretty critical for professional photographers. It is extremely common for a client to take proofs and copy or print them on their own which results in a sucky product (muddying your name!) and loss of income for you.

    • Lynda says:

      Hi Miel, if you don’t know the photo’s license, you shouldn’t use it for your blog. Just crediting the source alone is not okay if the photo isn’t licensed or public domain.

      Check out this SITS article on copyright laws and your blog. There are lots of free resources for finding photos out there.

      I have an article on Finding Photos for Your Blog on Flickr. You can also do an advanced Google image search and select “labeled for reuse” under the Usage Rights section.

      There are lots of public domain photos on Wikipedia too. Just click through to the photo and read the licensing information to see if you can download it and use it.

      • Miel Abeille says:

        Wow! Thanks for the education! I’ve seen photos credited as “courtesy of Google Images” so I’ve taken a few sunsets & gave them the same credit. I’ll stop that asap!
        Miel Abeille recently posted..What I lack

  3. Jenny
    Twitter:
    says:

    I have always worried about people stealing my photos so I put my name right smack dab in the middle of them :P Hehehe!
    Jenny recently posted..It’s Haunted!

  4. I have seen some bloggers use a watermark on their photos. Thanks for sharing how they do that.
    Angie – The Work at Home Wife recently posted..Easy Affiliate Marketing on WordPress

  5. Astrid says:

    I need to check out how to put a watermark on photos! Thanks for sharing this information!
    Astrid recently posted..Skewered Peeps! fruit kebabs

  6. Alison says:

    Thanks for sharing this – it was just what I was thinking about. Now, I’ve gotta go watermark my pix!
    Alison recently posted..Rain or shine

  7. Lala says:

    Thanks for the great information!! I’m pretty new to blogging so haven’t gotten everything down. (I’m learning as I go).
    Lala recently posted..Wayback Wednesday

  8. I have been wanting to watermark my photos for a long time. I just haven’t sat down to figure out how, without using Photoshop. Thanks for the information.
    Heather Johnson recently posted..The 12 Days of Easter-Teaching the Easter Story

  9. Leah says:

    This post is so helpful. I love taking pictures and use photography on my blog all the time. I’ve often wondered the best way to protect my photos. I really appreciate all the tips.

  10. Thanks for all of these wonderful tips! I often worry about this sort of thing (and often leave off my best/favorite photos because of it) and wonder how to prevent it. These are all completely helpful. Thank you!

    • Lynda says:

      I take a different “viewpoint” to image theft. Since it’s usually done by fairly innocent and honest people who just don’t know any better, I use it as an opportunity to build a relationship with the blogger, instruct them on how to find images for their blog and make sure they know to give the proper credit, ask before taking (or read the license), etc.

      I don’t worry at all about others using my photos, which is why I don’t watermark and license most through creative commons. I’ve found it’s given me pretty good exposure and is getting my name out there as a photographer!

  11. Thanks for these great tips.
    Very helpful!

    Have a great Thursday!
    Betty Manousos recently posted..Good Little Bits

  12. I have the ability to metadata but I always forget. However this post reminded me again, hopefully I will remember this time!.

    I really appreciate the copyright info. I’ve wondered how to go above and beyond a simple “Don’t copy y’all” statement. Thanks!!
    Stephanie @ Our Marriage Adventure recently posted..He’s My Soulmate

  13. Michelle
    Twitter:
    says:

    Excellent tips! I’m definitely reading the links above. As for protecting my photos I add a photo license with my blog and year to any photo I post to my blog or anywhere else online.

    Peace. ;)
    Michelle recently posted..Peaceful Wednesday – Do Unto Others…

  14. Kelly says:

    Great advice as always… :-)
    Kelly recently posted..Weekend Rewind

  15. Tara says:

    I am so sad school is taking up so much time right now and I haven’t had all that much time to complete all these tasks, but I will get them done at some point. Thanks for all the great links!
    Tara recently posted..Science and Safety

  16. rachel says:

    I do think that simply having a copyright statement or do not copy somewhere visible on your page, is a deterrent for the vast majority of the population who might otherwise “borrow” your photos. And for the really bad guys I don’t think anything is going to stop them. I do watermark my photos, but I am aware that my watermark could pretty easily by photoshopped out. I use it more for getting my blog name out there. Great post, Lynda! also, my daughter wrote a tutorial a while back on how to watermark your photos in photoshop elements http://gracelydesigns.blogspot.com/2011/01/how-to-watermark-your-photos.html
    rachel recently posted..before and after boys room

    • Lynda says:

      Thank you for adding the link!

      Do you license your photos? I’ve found that Creative Commons is a great way to get my photography used by others. I don’t watermark (it is a deterrent in consideration of stock images) BUT, if you could establish a network of contacts and agree to use each others’ photos for blog posts, it would be a pretty nifty method of marketing your brand!

  17. Lady Jennie says:

    Thank you! At the very least I will credit each of my photos, but I will also see if I can do the watermark without too much trouble.

  18. Jamie says:

    I need to brush up on these ideas. Thanks.
    Jamie recently posted..Knock Your Socks Off Cookies

  19. KeeKee says:

    This post was by far the most helpful post I have EVER read. I always wondered about copy righting my photo’s because when I was a beginner blogger, I did not water mark my pictures. I would get upset when I would see my pictures on other web-sites. I would also get upset because when I would look for information to Google to request my photo’s to be taken down, this is almost impossible. Thank you so much for sharing this. Can I add your post to my inspiration section on my blog? This is so worth sharing. Thanks a gain…Oh, I water mark my pictures to protect them.
    KeeKee recently posted..Sisterlocks- Words of Wisdom by Ms Marci Walker

  20. MONICA says:

    Never really thought about it til now!THANKS for all the great tips and will work on the watermark one for sure!!
    MONICA recently posted..Peter and the Wolf

  21. Austin Girl says:

    Wow. Never knew about the Google alerts for photos. I’ll be sure to check that out as well as PicMarkr. Thanks!!

  22. Mary @ Redo 101 says:

    Lynda, will each of your classes remain available on the SITS site? Because when this is over, I really want to go back through each class, slowly, and try to really take my time learning more about each subject. I’m still not having any luck with HTML, will probably have my husband help me. Just checking to see if the classes will remain on the site or if I should go back now and print them. Thanks, Mary @ Redo101.blogspot.com

  23. Great post. I probably should do something about all my pictures but have only just thought about it or recently. Thanks for sharing.
    Jill Williams recently posted..My Day in a Nutshell

  24. le chef says:

    This is great information. I usually post a watermark on all my photos manually in Photoshop so it’s part of the picture. If I knew a better way to do it I would.
    le chef recently posted..Not the Usual Fare- but Fair None the Less

  25. Heather says:

    This is great! Not sure why I never bothered to do this before. I am a librarian, I should know better LOL
    Heather recently posted..Bare Escentuals Preview Sale

  26. I do have Google Alerts; great suggestion about the Flickr URL – that one I didn’t think of and plan to set up now!
    Through the Lens of Kimberly Gauthier, Photography Blog recently posted..My Kelly Moore Camera Bag Arrived

  27. Fantastic tips! I’ve always wondered about the ins and outs of protecting photos – this pretty much answers every question or wondering thought I’ve ever had :)
    Stephanie Snyder recently posted..I ain’t makin’ no biscuits from scratch anytime soon! kitchen confessions

  28. Tina says:

    I think it’s also worth noting that you can file a claim with Google when copyright theft occurs because the offenders are in violation of the Digital Millennium Copyright Act. As such, you have recourse that *can* help you in many ways to get the offender to right his/her wrongs and learn from their mistakes.
    Here are 3 helpful links:
    http://www.dmca.com/
    http://www.google.com/support/bin/static.py?page=ts.cs&ts=1114905
    http://lorelle.wordpress.com/2006/04/10/what-do-you-do-when-someone-steals-your-content/
    Tina recently posted..Meat Department Madness at Wal Mart

  29. Donna says:

    This is an excellent article! Thank you for sharing your this important information.
    Donna recently posted..L’Bel USA Proves that Beauty Really Does Come Before Comfort!- A Survey Says Women Sacrifice for Beauty

  30. Samantha B says:

    Great advice! Thanks so much!

  31. Tiffany says:

    Thank you for this!! What to do about my photos is one of the biggest things that has slowed down my blog creation process. I’m definately looking into the Google alerts. Thanks!

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