How Google Plus Events Are Redefining Social Media

When we wanted to have a party 15 years ago, most of us went to the store, bought invitations and mailed them weeks in advance or simply got on the phone and invited the guests. It was a world without Evite, Facebook and the newest kid on the block, Google Plus Events.

Fortunately, technology has made our parties (or at least the invites) brighter, hipper, simpler to track and for guests—especially those fickle ones who want to see the guest list before replying! — simpler to RSVP. But, with Google Plus Events, just launched this summer, the term “event’ has been redefined by including guest interaction long after the party ends.

google plus

What Are Google Plus Events?

At first blush, Google Plus Events contains the standard, user-friendly features of a typical online invitation site. If you are used to using or receiving Facebook invites, you will find the functionality pretty comparable. When you set up your event/invite, you can choose from many different themed photos, name your event, give details and instructions. The location and directions can be viewed via Google Maps or Google Local.

If you or your invitees have downloaded the Google+ mobile app, all this functionality is even easier to access. The set up is straight forward, the user interface very simple. There is no cost to use it.

Why Google Plus Events Are Worth a Look

What sets Google Plus Events apart is the Party Mode function where guests can contribute their own pictures during and after the event. Invitees can also add their comments. All of this extra functionality creates a new dimension to a typical “get together.” It has become a perfect combination of the online photo album with the momentum of a great party…you know the kind, where you can’t wait to rehash with your girlfriends the next day.

Google Plus Events can be set for a private group, or made public for all users. You can even search and browse public events, allowing an unrestricted number of Google+ users to access.

google plus

How Google Plus Events Can Help YOU Promote Your Blog

So, from a blogger’s perspective, what does this mean for us? Admittedly, I am irritated by yet another platform to share photos, comments and expend energy building up a community of followers.

That being said, I personally think Google Plus Events may be worth the investment. It redefines what we consider an “event” particularly if you have a community of followers that like to share their comments, photos and videos. If you think of an event on Google+ in terms of a marketing campaign, you can make it last a month, a quarter or more as you and your users keep adding pictures, videos and comments to the event long after its launch.

This got me thinking about my world. I review children’s books and offer tactile activities to go along with the books that can be done at home or in a classroom. I typically post my blog with a few pictures of my own students going through the activities. Using Google Plus Events, I could involve a whole community of visitors posting their own experiences and variations on the activity for weeks on end. This can be done by simply linking to your event from your blog. The outcome could be an online, ongoing “party.”

Google Plus Events could open up a whole new definition of a party, especially for a blogger.

What we want to know is: Are you open to giving Google Plus Events a whirl? If the answer is no, what tools are you using to deepen your connection with your readers? Please share!

About

Jennie is a former corporate marketer turned teacher and the co- founder of an enrichment center that helps elementary-aged kids read and write. Her blog, It’s All Good Books, offers kids book reviews and literature-based activities. Jennie is a wife and the parent of three school-aged children.

Comments

  1. I like the idea of G+ Events – it can definitely be used from both the corporate and personal aspect. Great post!
    AlisonSWLee recently posted..Online and Offline

  2. I love this idea! I haven’t tried it yet!
    JDaniel4′s Mom recently posted..Olympic Values: Week Two- Kids Growing in Excellence

  3. Laura@ Pruning Princesses
    Twitter: princesspruning
    says:

    I am open to Google + events though I don’t think my community is strong enough yet to really use this much. Maybe in the future. For now I am using personal responses and returning the blog visit but someday that will get too time consuming as my blog grows!
    Laura@ Pruning Princesses recently posted..Why creativity is important

  4. I wish I could understand how to best use Google+. It just isn’t user friendly enough for me. I use Facebook, Twitter and Pintrest to promote posts, but haven’t found a great means of developing a conversation as I would like. I am working on doing more with Facebook to foster a community since it reaches such a vast audience.
    Kristi @Disney Insider Tips recently posted..NEW Disney PIXEL’D App

  5. Young Yoga Masters
    Twitter: kidsyogateacher
    says:

    I’m glad I learned about it here. I don’t think I’ll dive into this one because I don’t see my readers being that active on it. It sounds better for me for live events.
    Young Yoga Masters recently posted..How the Olympics and Yoga Can Help Sore Losers

  6. thedoseofreality
    Twitter: thedosetweets
    says:

    I guess I am open to trying it, although I kind of do a little eye roll at yet another social media thing to learn! ;)
    thedoseofreality recently posted..Olympic Fever

  7. I’ve been putting off getting a tootle plus account. I’m already trying to keep up with all the other social media. I definately need to look into it though.
    Tanya recently posted..The Coupon Mom

  8. Jimmie
    Twitter: jimmiescollage
    says:

    I wonder if G+ events could be an alternative to Facebook parties. Since you cannot use FB actions as contest entries, would G+ be an option? I need to research the TOS for G+ events.

  9. Style Events
    Twitter: style_events
    says:

    As a wedding planner, this is really worth looking into! Even if I can’t use it personally, our brides may find some use in it for their showers, bridal luncheons, etc! Thanks for sharing!
    Style Events recently posted..Giveaway: DIY Wedding Day Emergency Kit from Q-tips and Style Events!

  10. Jenny
    Twitter: osvme
    says:

    Interesting. I’ve never heard of them before & I haven’t really seen them either. Then again I don’t fart around on GOOGLE+ very much either. Hmm. I might be able to use this ;)
    Jenny recently posted..The Artist has Arrived *NSFW*

  11. Theresa @DearCreatives
    Twitter: DearCreatives
    says:

    I haven’t done a G+ event yet, but maybe I will down the road. I’d love to grow my community & have more interactions. I can see how it would be great for sharing wedding & events with a specific group & have shared photo albums for various paid opportunities.
    Theresa @DearCreatives recently posted..Tips & Tools For Diy & Re-purpose Furniture Projects

  12. Kristiina
    Twitter: typicalhousecat
    says:

    Do you guys have a following on google+? I have hardly anyone on there!
    Kristiina recently posted..{Mani Monday} Dea by Zoya

  13. This is a really interesting idea…opening up a online party that would last a week or a month. Readers would submit their pics/ideas regarding the party subject/theme. Am I understanding this concept correctly? I don’t know if I have a large enough following to make a successful event but it’s worth a shot. If I could come up w/ a really great party theme to make it worth my while.

    Do you need a Google+ following? I’m not active on Google+ at all b/c it just sounds like another social media time suck to keep up with.
    Stephanie @ Hugs, Kisses and Snot recently posted..Babylon VBS

  14. Simone @Greatfun4kids
    Twitter: greatfun4kids
    says:

    I didn’t realise Google Plus had this feature – it sounds like something I would really make use of – thanks so much for highlighting it.
    I’m a major party person (for my kids anyway) and often organise events using FaceBook events, but this sounds way better.

    Also, I have a bookclub on my blog, and I’m just thinking whether this is the perfect way to hold bookclub – it could be much more interactive than what is currently happening, so THANKYOU!
    x
    Simone @Greatfun4kids recently posted..Blog Tips: Making Clickable Images and Sidebar Buttons

  15. hilljean
    Twitter: thehilljean
    says:

    Oh dear. It’s getting awfully overwhelming maintaining these media platforms. And I already do a really crappy job on Twitter, just now made a Facebook page, and am best on Pinterest :) I’ll probably wait it out a little because I just don’t see how I could make this function for me yet.
    hilljean recently posted..The Perfect Mom In Public

  16. Charlotte
    Twitter: MyPixieBlog
    says:

    I love the idea of it but it’s always difficult to brush up on yet another social media site…. that being said, I know many people are really into G+ so I”ll give it a whirl! Thanks for this :)
    Charlotte recently posted..Social travel

  17. Kimberly
    Twitter: MyMomLifestyle
    says:

    It’s definitely an interesting concept though I don’t think I have much of a use for it at this point in my blogging career. Honestly I don’t think I could use it in my personal life either because so few of my non-Internet friends are on Google+.
    Kimberly recently posted..23 Ideas to Make Back to School Special

  18. Genevieve
    Twitter: lifebycountry
    says:

    Thanks so much for sharing. I’m just starting out blogging so right now I’m using mostly my personal Facebook and transitioning from my old Twitter to a new Twitter account associated with the blog. Once the blog gets going, I can also transition over to using my Facebook page more for connecting with fans, not just personal contacts, and I will use Google+ more, but right now not a lot of people are connecting on G+. Good to know these pieces in the future though so again, thanks!
    Genevieve recently posted..Makin’ Waves and Catchin’ Rays

  19. It looks like a great tool to use, I’m gonna check it out.. Thanks for sharing.
    Kimm recently posted..Happy August – Message in a bottle

  20. buy jordan shoes
    Twitter: buy jordan shoes
    says:

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  21. Lisa
    Twitter: lisapatb
    says:

    I wondered why I had been getting invitations over there on Google+ . Could they be used for a special giveaway? When you say worth the investment does it cost money to have one there? Thanks for the info.
    Lisa recently posted..Google Pagerank Updates After Panda And Pequins

  22. Mindi
    Twitter: simplystavish
    says:

    Thanks so much for sharing this. I read a bit about it when I was using Google Hangouts, which I LOVE, but never thought about using it to promote my blog. May have to incorporate it into my weekly speech/language feature. Thanks!
    Mindi recently posted..Guest Post: Superhero Training with Holoprosencephaly- One Mom’s Story

  23. Devon Riesenberg
    Twitter: devonriesenberg
    says:

    Wow, this seems fascinating to me! Thanks for featuring this topic. Does anyone else struggle with building a blog following on Google + ? I don’t have an account for this reason. It took months to create a little following via Google Friend Connect. I’d love to explore the features of the “events” but without a large friend base, would it be worth it??
    Devon Riesenberg recently posted..Something’s Fishy…

  24. adrienne
    Twitter: themommymess
    says:

    Hmmmm…I’m wondering if this is something I should look into for a blog link-up/mega giveaway I have beginning next week at my blog?
    adrienne recently posted..#BTSBash Blog Event and Mega #Giveaway!

  25. Buhle Goslar
    Twitter: buhlegoslar
    says:

    Very interesting. My only issue is trying to manage this as well as Twitter & Facebook, I find it’s quite slow getting a substantial following.
    Buhle Goslar recently posted..Delusions Of Grandeur and Spotlight Junkies

  26. Sarah Miller
    Twitter: Skylar_Magazine
    says:

    I think it might be worth while. I still don’t really understand it. I’m always trying to engage my readers and get to know them better. Maybe a party would help me do that. Does it cost money to do one?

    Great post! Never would have known anything about it until now!

    Sarah

  27. I never knew about this. I signed up for Google+ but never used it to promote my blog. I will try your suggestion. thanks a lot for sharing! :)
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    I need some advice for my blog.I like your layout. Can you help me?

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Trackbacks

  1. [...] How Google Plus Events Are Redefining Social Media: What sets Google Plus Events apart is the Party Mode function where guests can contribute their own pictures during and after the event. Invitees can also add their comments. All of this extra functionality creates a new dimension to a typical “get together.” [...]

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