How To Set Up Your Blog’s Google Plus Brand Page

Ok. I will fess up.

I don’t use Google Plus that much. With Twitter, Facebook, Pinterest, StumbleUpon (what else am I forgetting?) it’s just one.more.thing. However, all that aside, it’s important from a branding perspective to have a presence on these networks where possible. Since Google Plus recently added the feature to create pages for a business or brand, we thought it would be a good time to give you a tutorial on how to set up one for your own blog. I’ll walk you through how I set up a basic page in about 10 minutes.

Setting Up Your Google Plus Page

Learn how to set up a Google+ Plus Brand Pagepage for your blog in 10 minutes or less.  Read more for step-by-step instructions.

This tutorial assumes that you already have a Google+ account. We won’t go into the basics of setting up your personal Google+ account here.

Navigate to your main Google+ account page

Once you’re on your main account page, head to the right sidebar. At the very bottom, under “Hangouts,” is a link for “Create A Google+ Page.” Click it.

Create a Google+ Brand Page

Select the type of page you’re creating

This is very similar to setting up a Facebook fan page. Tell Google what sort of page you’re creating. I chose “other” for my personal blog. Enter the name of your page (your blog name), your blog URL, set viewing preferences (if you have adult content or material inappropriate for kids, limit to over age 18) and click “Create.”

Google+ Page for Blog

Customize your profile

Now you can give your page a tagline. If you have one for your blog, use that – consistency is good for branding!  Also upload your blog button or header image or other photo that you’d like to use. Make sure it’s fairly high resolution. You’ll note at the top of the screen, Google tells you that you are now using Google+ as your brand page and not as your personal account. Again, similar to Facebook’s feature where you can toggle back and forth between yourself and your page).  Hit “Continue.”

Using Google+ as Business Page

Share your page

Now you can share your newly-created page with any circles that you specify. Google makes this pretty easy with dropdown menus and nice prompts.

Share Google+ Brand Page

Socialize your page

Your Google Plus page is now complete. Google gives you several different options on socializing your page. From this screen, you can add blog posts, pictures, and video. You can get a Google+ badge for your blog. You can get the URL for your Google+ page to add to email signatures, etc. I started simply by adding my latest blog post.

Google+ Brand Page for blog

Fill your page in with some content

As I said above, I started by just adding my most recent blog posts. Adding posts to Google+ is {ahem} eerily similar to posting on Facebook – but I do like Google’s interface. It’s pretty intuitive, and it lets you choose what photo thumbnail to include with the post. From the same dialogue box, you can choose with what circles you’ll share the post with.

What circles to share content with on Google+

That’s it! There are many other things that you can do with your Google+ blog page, but this should get you started. Take time to explore and familiarize yourself with this new tool in your blog-branding toolkit!

More Articles on How To Become A Better Blogger

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  9. Loved your tutorial. There are some really good ones also at http://empowermentnetwork.com/tamarayoungmarketing Search for G+ and most importantly always upload good content and enjoy the blogging process with all the social media platforms… Choose to learn something new everyday. thesitgirls.com is a terrific place to learn.

  10. Google+ is actually a deliciously helpful – definitely add it to your blog.

  11. ok, si i went backwards and am now realizing that I created a personal page and I blog or send out my link to my blog from there- I also have people in my circle etc…if I make a page will it transfer that info over or should I just keep my personal page as my page even though it lists my name and not my blog?

  12. Hi Gigi,

    thank you, for these tips. This is also a good google+ site:

    https://plus.google.com/106726764010832332170/posts

  13. What an awesome, easy tutorial! Did it while my little one was napping and had time to spare! And what a great reminder, I never think of my G+ account! :-)

  14. This was extremely easy and I’m happy to say that Good Hair Diaries now has a Google+ page. Awesome!

  15. Great tutorial – thanks! Finally got myself on Google+ yesterday and couldn’t figure out how to build a page so this was kismet. But seriously, i’ve reached my saturation point on social sharing sites! I can’t keep up!

  16. With so many networking sites to use in advertising your brand, Google+ seems to be redundant enough. However, there’s also a possibility to meet new people who can be part of your growing network. In the end, there’s no harm in trying it out, right?

  17. Thank you! Didn’t know know about this option :)

  18. thanks for this… didn’t even think about having a google+ page!

  19. I did it! Now we’ll see what happens…

  20. I’m going to set up my page tonight. I waited all week, because I wasn’t sure if I should set up two (one for each blog), three (to include my Examiner profile) or what…

    I decided on setting up just one. This week I applied for my business license. So I just need one!

    Thanks for the tutorial!!!

  21. I just set up a page for my blog. Thanks for the info, Gigi! :)

  22. I’m still trying to get the hang of using G+. I set up Cooking In Stilettos’ G+ page already but I’m going to have to play with it a bit more.

  23. thanks for this! going to set it up…I don’t link to twitter or facebook? is that a must and am I missing out on more?

    • I don’t think there’s a capability YET to link a brand page to Twitter or Facebook (honestly not sure as I did just set mine up this week!). But considering how much of this they’re modeling after Facebook’s fan pages, I imagine it’s only a matter of time.

  24. Here’s what I can’t figure out…Facebook has it set up so that my fan page can ‘like’ other fan pages. Google+ doesn’t seem to allow this? Is that right? I wonder how you can build a following within Google+ but without constantly linking to that page from your blog/twitter etc.

    Still trying to make sense of this platform.

    Is Google+ here to stay??

    • You can navigate Google+ as your brand page, but I haven’t played around with whether you can “like” other fan pages as your brand ( a feature I love about Facebook). I think the only way to build your following within Google+ right now is to promote your brand page to your personal circles. Not ideal – but in my case, only bloggers follow me on Google+ (family and friends are not that tech savvy) so it’s a natural play that I can do that. Not so for everyone, though.

      I don’t know if it’s here to stay or not – I just know that I fought Twitter tooth and nail at first, and then once I spent some time on it, realized I was being a brat for not getting on sooner :) Whether that happens with Google remains to be seen, right? :)

  25. I just got an invite for the “real” me and have to admit I am reluctant. And scared. Because I keep my real self and my blog self separate and am afraid google will manage to connect me! I’ve been told that’s possible since I have gmail accounts for both. Honestly, I even wish I’d never started a facebook page for my blog… just one more thing to keep up with.

    • For you? I wouldn’t take the chance, since you blog anonymously. Google is way big on connecting everything via their Google accounts. They’re just too powerful.

  26. We’re already on google+, I love it and there still aren’t very many women bloggers there with pages. If anyone wants to link up on google+ I would love to add you to my circles! https://plus.google.com/u/1/b/104835272350000389487/

  27. Thank you. As soon as I am back on my own computer, I will set a page up for sure.

  28. P.S. My name really is NOT “Bleach It Away, Baby”, even though I do have my hair highlighted, periodically.

  29. Clearly and concisely explained: great job, Gigi.

    My question would be: is it worth it in terms of time invested and return, for you?

    I would love to hear feedback from you after you have had your presence over there up and running for a while.

    On Google+, the entire male population of India seems to have added me to their circles. Also a lot of men with really strange names who are not wearing shirts, and who are, well, kind of leering at me.

    So…while I actually LIKE the LOOK of Google+ better, I don’t really run into a lot of folks I know over there. Maybe I’m moving in the wrong circles?

    Interested in your opinion, and the opinions of my fellow SITStahs on this topic!

    • Glad you found it helpful! I will do a check in on this after the page has been up for a bit. I try to pick and choose where I spend my social networking time and thus far Google has not been high on the list. But I do believe that for bloggers who want to be “professional” about their work, it’s important to at least have a presence. What has been most helpful to me in the limited time I’ve spent is organizing my contacts into specific circles and sharing content with the circles that I think will be of most interest.

  30. Fantastic Gigi. I’m heading there now to create mine. Ten minutes? I can do that. Especially if it’s one more way to connect. Thanks for the oh so clear tutorial!

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