When The Secret is in the Sauce (aka The SITS Girls) was founded in 2008, its objective was simple: To create a space where bloggers could find their tribe and grow their audience. Although the site has evolved over the years, its commitment to this mission has not changed.
Today, the company, Sway Group, is managed by women who are passionate about blogging and creating a resource for others to find support online and learn the skills they need to become social media savvy. Our network of 90,000 members come to The SITS Girls site to discover sponsored opportunities, learn the technical skills they need to be successful online.
We’d love to have you join us!
Here are just a few of the shiny, happy people behind The SITS Girls.
The girl on the microphone at Bloggy Boot Camp. Also the one responsible for working on our blogger recruitment, ensuring that we have the influencers the client is looking for on each program.
Early on, Tiffany recognized the need for a blogger-based community and created The SITS Girls. Now 75,000 members strong and growing, the community is a cornerstone in the blogging world.
When not online, Tiffany keeps busy running a private Los Angeles summer camp with her husband and cheering on her 13 year old baseball playing son.
The words, process and execution, make her heart go pitter patter. As COO, Francesca oversees all operations for Sway Group.
Prior to joining the online world, Francesca studied Viticulture & Enology at UC Davis, worked at various wineries in both California and Italy, and was employed at the biotech company, Genentech.
Francesca currently lives outside of Sacramento, with her husband, three kids, bulldog, Ruby, chickens, and a partridge in a pear tree.
Head chief in charge. Danielle has been successfully driving brands forward since 1995. Her intimate knowledge of social media strategy, trend watching, and influencer outreach stem from years of working with some of the nation’s top corporations and brands. Recognizing a market for connecting brands with the bloggers who directly influence their consumers, she created Sway Group in June 2011.
Danielle is a graduate of Vassar College and currently lives in the Bay Area with her husband, her two children and their dog, Wally.
Sales and idea epicenter for Sway Group. Allison is the queen of the sales pitch and helping brands understand why social media is an essential part of any marketing plan. In her past lives at CBS, Clear Channel, Anheuser Busch and BigTent, her clients ranged from consumer product goods giants including McDonald’s, Procter &Gamble, Anheuser Busch and Johnson & Johnson, to regional favorites and entrepreneurs such as Garageband.com.
Allison is a graduate of the University of Oklahoma (Boomer!) and currently lives in the Dallas area with her husband and two children.
Tracie Nall is a writer and homeschooling mom living in Florida with her husband, tween daughter, and more books than her shelves will hold. In 2005, Tracie started blogging and quickly discovered her passion for writing. Ten years into this blogging journey, From Tracie is the place where she shares her life.
With two design degrees, and an unhealthy obsession with all things Adobe, Cynthia started her one stop shop for everything from blog design to custom illustration and logo creation 3 years ago. Over 100 blog designs later, and many late night dates with her Macbook Pro, NW Designs has become her full time job. As if that wasn’t enough, she also adds wife and mom of two to her list. You can find her chronicling the entire journey at her personal blog Nap Warden.com…or check her out on Instagram!