About Us

When The Secret is in the Sauce (aka The SITS Girls) was founded in 2008, its objective was simple: To create a space where bloggers could find their tribe and grow their audience. Although the site has evolved over the years, its commitment to this mission has not changed.

Today, the company, Sway Group, is managed by women who are passionate about blogging and creating a resource for others to find support online and learn the skills they need to become social media savvy. Our network of 75,000 members come to The SITS Girls site to discover sponsored opportunities, learn the technical skills they need to be successful online, and chat in our discussion forum.

We’d love to have you join us!

Here are just a few of the shiny, happy people behind The SITS Girls.

To see our full team, head over to the Sway Group website. And to meet all of our community leads, go here.


Tiffany Romero

The girl on the microphone at Bloggy Boot Camp. Also the one responsible for working on our blogger recruitment, ensuring that we have the influencers the client is looking for on each program.

Early on, Tiffany recognized the need for a blogger-based community and created The SITS Girls. Now 75,000 members strong and growing, the community is a cornerstone in the blogging world.

When not online, Tiffany keeps busy running a private Los Angeles summer camp with her husband and cheering on her 13 year old baseball playing son.


Francesca Banducci

The words, process and execution, make her heart go pitter patter. As COO, Francesca oversees all operations for Sway Group.

Prior to joining the online world, Francesca studied Viticulture & Enology at UC Davis, worked at various wineries in both California and Italy, and was employed at the biotech company, Genentech.

Francesca currently lives outside of Sacramento, with her husband, three kids, bulldog, Ruby, chickens, and a partridge in a pear tree.


Danielle Wiley

Head chief in charge. Danielle has been successfully driving brands forward since 1995. Her intimate knowledge of social media strategy, trend watching, and influencer outreach stem from years of working with some of the nation’s top corporations and brands. Recognizing a market for connecting brands with the bloggers who directly influence their consumers, she created Sway Group in June 2011.

Danielle is a graduate of Vassar College and currently lives in the Bay Area with her husband, her two children and their dog, Wally.


Allison Talamantez

Sales and idea epicenter for Sway Group. Allison is the queen of the sales pitch and helping brands understand why social media is an essential part of any marketing plan. In her past lives at CBS, Clear Channel, Anheuser Busch and BigTent, her clients ranged from consumer product goods giants including McDonald’s, Procter &Gamble, Anheuser Busch and Johnson & Johnson, to regional favorites and entrepreneurs such as Garageband.com.

Allison is a graduate of the University of Oklahoma (Boomer!) and currently lives in the Dallas area with her husband and two children.


Tracie Nall

Tracie Nall is a writer and homeschooling mom living in Florida with her husband, tween daughter, and more books than her shelves will hold. In 2005, Tracie started blogging and quickly discovered her love for writing. From Tracie is the place where she shares her life, and all of the beautiful and difficult things that make it whole. She also manages the monthly Blog Against Child Abuse, raising awareness about the serious issue of child abuse in all its forms. She believes in the importance of support, the power of speaking out, and the possibility of healing and joy. When she isn’t writing, Tracie spends her time reading and watching far too old many movies and TV shows. She loves office supplies and takes pictures of things that are yellow. You can connect with Tracie on Twitter, Google+, and Instagram.


Cynthia Wheeler

With two design degrees, and an unhealthy obsession with all things Adobe, Cynthia started her one stop shop for everything from blog design to custom illustration and logo creation 3 years ago. Over 100 blog designs later, and many late night dates with her Macbook Pro, NW Designs has become her full time job. As if that wasn’t enough, she also adds wife and mom of two to her list. You can find her chronicling the entire journey at her personal blog Nap Warden.com…or check her out on Instagram!