YouTube For Bloggers

I’ve been to a handful of conferences for mom bloggers and one thing I consistently hear about is how bloggers need to incorporate video into their sites. Brands want videos. Your readers want videos. Video sets you apart from every other blogger out there who is developing similar content to yours, etc.

I’ve always had fun making videos on my own YouTube channel but in 2013 I decided to really focus on growing a subscription base there. I decided to jump into the world of YouTube to uncover the mystery of that platform and simplify some of the mystery behind YouTube for bloggers who are interested in integrating video onto their own websites. Here is what I learned.

youtube for bloggers

How to Use YouTube to Grow Your Traffic

YouTube is a great way to grow your traffic, brand and get your message in front of a whole new audience. If used correctly, YouTube can help you take your brand to a whole new level.

YouTube Is A Community

Just like blogging people create regular content on their YouTube channels and just like the blogging community you have regular viewers who loyally comment and engage in videos. They have conferences, they network, they share each others videos, they comment on each others videos, they become friends and create tribes. Just like us. Where you and I might write a blog post about a difficult time we’re having with the terrible twos, the mom vloggers on YouTube will vlog about the same topic. Their videos ARE their blogs.

YouTube Has Niches

YouTube and blogland are sister wives. They operate in exactly the same way but one is in video format and the other is written. Once you understand that, it’s easy to wrap your minds around how things work over there. Here, there is some focus and pressure to brand yourself and identify with a niche. If your blog is a memoir style blog then that’s what people expect you to stick with. If you are a fashion blogger, people can expect to see your latest boot purchase when they visit.

YouTube works exactly the same. There is an entire community of mom vloggers, beauty vloggers, review vloggers, humor vloggers, etc… Some even have specific days that dictate what kind of video you can expect to find. Monday Review Days, Tuesday Day In The Life days, etc. Deciding where you fit in, what kind of content you want to provide, and establishing a relationship with like minded vloggers is important.

Whatever content you decide you want to create, I highly recommend adding some of kind of review element to your videos, because if an opportunity comes up where a brand is hiring you to plug their product, you want it to be a seamless fit.

There Are “Big” YouTubers 

YouTube also has it’s own heavy hitters and more of them. It is not uncommon to stumble upon a video, click through to view more and see that person boasts more than one million subscribers. In fact, I’ve seen that vloggers with less than 100,000 subscribers often described as “up and coming vreators”. I can’t even wrap my mind around that.  Jenna Marbles is one of YouTube’s biggest stars. She has more viewers than any other female on YouTube (including Ellen DeGeneres) with over 12 million subscribers and over 2 million views on nearly every video she uploads. She’s just a girl. A girl who sits in her bedroom, tells it like it is, makes people laugh, and somehow hit the jackpot.

YouTube Is Intimidating

It’s easy to get discouraged when attempting to build a following on YouTube. When I realized growing a following there takes as much work as it took to grow a following in blogland I threw a mini temper tantrum, “But I’ve already put in my tiiime…it’s so harrrd…I can’t edit…I’m so far behind!”

But just like blogging you have to enjoy creating video for creativity’s sake or it won’t work. Take your time, find your voice, develop your niche, and learn about the space. Consider it a blessing that you are not starting out of the gate with 100,000 subscribers, because “finding your voice” and getting comfortable with that platform is a lot less embarrassing when no one is watching.

So take your time, learn to edit, be consistent and let the slow build begin! It would probably help to make goals and decide what it is you want from YouTube. A lot of YouTubers you see trying to make something of their channels are aspiring to be and/or do something in film or television. Do you want to be an actress? Do you want to be a YouTube star? Do you want to make money off ads on YouTube? Do you just want a strong platform of followers so brands will hire you to review their products? How can YouTube compliment and add to what you’re already creating? Come up with a plan and jump in!

I plan on sharing many more YouTube revelations, video tutorials and vlogging tips with you this year so make sure you’re subscribing to the SITS feed and don’t miss a post! If you’re interested in building a vlogging community with me, be sure to check out my own weekly vlogging link up. I provide five vlogging topics each week and host a link up for your videos. It’s a lot less intimidating when you have the support of a community!


Looking for posts similar to this one on YouTube for bloggers? Then be sure to click through the below links or head over to our YouTube page to find some awesome vlogs!

About Kat

Member of the SITS Leadership Team. Hilariously funny. And tall. YouTube's next big superstar. Where you can find Mama Kat: Mama's Losin' It | Twitter | Facebook
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  1. says

    I’m going to have to learn how to get over the intimidation of being in front of the camera, I spend more time judging myself than concentrating on the content!

    • says

      The first few times always feel awkward. I usually do a run through just to get comfortable and find my voice and then film again. It helps that you can easily edit out anything you don’t like in the video!

  2. says

    Great post! I have been a Youtuber for about a year but this last month I have been working on staying consistent and using it as my main blogging took vs. Writing. I love being on youtube and if I have learned anything so far its to not worry about fancy equipment and expensive cameras just make good content and be consistent with it!

    • says

      Consistency is really important on YouTube and you’re absolutely right. A lot of the most popular videos on YouTube were filmed on nothing more than a camera phone!

  3. says

    Ayayay, this is something that I might have a hard time doing. I cannot even show my face on my blog without melting LOL Definitely a challenge for me. :)

  4. says

    UGH! I recently did my first video on my blog and it WAS really hard! I hated editing it. Mostly because I was using the yucky camera horrible editing software that came on the computer. I just can’t justify spending money on expensive programs if I’m not sure it will work out.

    • says

      I use the program that came with my computer (windows movie maker) and I remember getting annoyed with it at first, but now I know it so well that the thought of purchasing and learning any other software program freaks me out!

  5. says

    I’ve been working on YouTube for sure, but the biggest barrier for me is struggling to upload videos. A 5 minute video takes over a day to upload! I’m trying to learn how to compress files

    • says

      I’ve heard of a lot of people complaining about this! You can now schedule your videos to publish. It might help to upload a couple days early, schedule it out, and then allow it to process at it’s own dear sweet time. Although that would require you to pre-plan and I would fail miserably at that. 😉

    • says

      Thanks! No pressure. Video is just another fun way to create, connect with your audience, and set yourself apart from other bloggers but I wouldn’t say it’s absolutely necessary.

  6. says

    I have been hearing of this topic & how it’s becoming a must to increase your brand. Still trying to wrap my mind around how a jewelry maker could make it interesting. That girl by the way, what? She grew a major following just doing silly stuff. Wish I could loosen up like that. I do have 1 lonely video on YouTube, but I did it solely for a contest opportunity! :)

    • says

      SEO on videos works exactly the same as blogging. In fact, I bet you could create a big of buzz around how-to videos that are jewelry related. Heck, the silly little Rainbow Loom bracelet tutorials are crazy popular right now! Show off the goods!

  7. says

    I am a HUGE fan of yours already and since I want to be you (kidding) I vlog. I don’t do it as much as I want/am going to. I seriously NEED more time in my day then I would rule the world. Thanks for the tips!

  8. says

    It definitely gets easier as it goes along. I am learning how important a tribe is. I would love to form a YouTube tribe with other YouTube creators. I have almost 8K subscribers.

    • says

      8k! Way to go!! And I totally agree, YouTube can feel isolating and I feel like the platform doesn’t make it easy to find other vloggers at a similar level. Most of the videos I see promoted are for vloggers who already have 100K+ subscribers. It’s not like they’re going to want to collab! lol Share your channel so I can make sure I’m subscribed!

  9. says

    I have always vlogged and blogged simultaneously! In recent years I fell off from vlogging, but since I started my blog, I’ve gotten back into it. Great set of tips! They will definitely serve as motivation to get back to vlogging more.

    • says

      It’s so easy to fall off of vlogging (blogging too for that matter) when we don’t feel like there’s a return in our investment in time. Sometimes simply creating for the sake of it is the only thing keeping me consistent.

  10. says

    I never thought I would be building my YouTube channel, since I hate how I look and sound on video. It definitely gets easier the more you do it, and now I really enjoy vlogging!

    • says

      And you’re so good at it! I really believe there’s space for everyone to play and we’re all unique. Everyone is worth getting to know!

  11. says

    I’ve been wanting to start vlogging. I think I hold back for fear that people will think I’m boring. I need to get over it and just start!

    • says

      I agree on both accounts!

      Vlogging gets easier and faster the more you do I think though.

      Jenna is funny, but definitely goes overboard with her language. Her target audience is young and I guess enjoys that. Can you believe she has 12 MILLION subscribers?? So insane!

  12. says

    I’m interested to know how food bloggers vlog, so believe me I’ll be clicking on the links above! I’ve really struggled with this because I don’t have anyone to hold the camera for me and even if I put it on a tripod, it looks too static and boring. I’ve tried multiple shots (close up of stirring, kneading, etc.)… but it takes sooo much time to set those up. And then you still have to edit it. Obviously I’m doing something wrong because everyone else seems to have no time issues. Ideas? Guidance? Help?
    Thanks SITSgirls!

    • says

      I would just explore foodies on YouTube and see how they do it. There are so many steps involved in cooking that definitely make it more challenging! I think the main goal should be not to over think it. Do the best with what you have and as you get used to it, it will get easier! Here’s one of the food vloggers I really enjoy!:

    • says

      Have a plan and write out your script. Light the set well, this will solve the boringness. Florescent lighting works best, regular 75 watt bulbs are fine but have the light pointed at you (if it’s a tall lamp, lay it on it’s side over a chair for support), and always use one extra lamp with a 25 watt red party bulb pointed toward your face to give a glow to your skin (an adjustable neck table lamp works great for this). Give space between the background and you. Set a low lamp from the side, to light up the background to create dimension. Shoot in chronological order. When taking multiple shots you need to delete the bloopers on the camera before you download to your computer to edit. This will save a lot of time.

  13. says

    I don’t even like still shots of myself, so I can’t even imagine trying to vlog! It scares me…Thanks for all the tips. Maybe my daughter (who helps me with reviews and other stuff) will try making a video.

  14. says

    I plan on starting a vlog next month and this article was a great resource. I look forward to learning about this topic because I am brand new to it! I have iMovie ’09 on my Mac and I’m gonna start watching tutorials on editing so I can be ahead of the game. Do you have recommendations for any other video editing software?

    • says

      I’ve been editing video for over 10 yrs. The video editing that comes with your computer such as iMovie or Windows Movie Maker are easy to use and have great functions. You really only need to advance to another editing software if you want to do fancier stuff such as picture in picture effects, slowing or speeding up portions of your video, or voiceovers. If you want an advanced video software I would suggest Final Cut for a Mac user, or Sony Vegas Movie Studio for PC user. Truly, the editing program that comes with your computer is dependable and easiest to learn.