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Is It Time to Move From Blogger to WordPress?

By May 17, 2011July 3rd, 2014163 Comments

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Over the last week in blogland, something has gone very wrong.  Our longtime friend, Blogger, has failed us.  Comments have been lost and people have been unable to access their blogs. It has all been quite chaotic.  We’re calling it the Great Blog Debacle of 2011.

Lucky for us, Sharon Hujik, a self-taught computer geek and graphic designer, got in touch with us regarding an eBook she wrote entitled, How to Move from Blogger to WordPress.  Sharon has helped hundreds of bloggers to make this move, and, if you’re ready, she’s here to help you answer the question, WordPress or Blogspot?, and showing you pitfalls to avoid when moving from Blogger to WordPress.

moving from blogger to wordpress

Switching To WordPress From Blogger

In my opinion, Blogger is a GREAT place to start your blog.  It’s super user-friendly and you can get up and running quickly with no financial costs.

However, WordPress offers some significant advantages for a blog owner, especially as her blog grows.  Eventually there comes a time when you should think about “graduating” to a self-hosted WordPress blog (the one where you need to purchase your domain and hosting).

Below is a list of five reasons why a move from Blogger to WordPress is a smart move:

1) Self-Hosted WordPress is widely perceived as more professional than Blogger.

Since everyone knows that Blogger is “freebie blogging” companies or clients often see a Blogger blog as less serious or committed.  A self-hosted WordPress blog demonstrates a higher level of investment, which is often interpreted as commitment or legitimacy.

2) WordPress allows functionality that Blogger does not.

With Blogger you are using Google’s free hosting.  Since they are offering you a free service, Google puts a lot of constraints around what can and cannot be done on their servers.  On a self-hosted WordPress blog those constraints are lifted.  You could set up a store-front, configure a landing page, create a social network, or run a forum all from your very own WordPress installation.

3) On self-hosted WordPress YOU own your site.

Every week I am contacted by bloggers whose blogs have been marked as SPAM by Google’s robots.  Sometimes they get their blog back in a few hours.  One blogger lost her blog for four weeks (shudder)!  Even more frustrating is that when Blogger flags your blog, there is no person to contact and no easy recourse.  You just fill out a form and wait for a reply.  If you are blogging on a self-hosted WordPress blog this could not happen – you own your content on a server that you control.  If there is a problem, you simply contact your hosting company to address it.

4) You can optimize your blog for the search engines (SEO).

If you are serious about having your blog rank high with search engines, you should strongly consider a WordPress blog.  With WordPress you can actively manage the SEO value of posts, pages and images, and you can install sitemap plugins to help Google read your content.  This can translate to higher search results and more traffic (visitors to your site).

5) The support from the WordPress community is fast and vibrant.

If you have every tried to get a question answered on the Blogger forums you know how painful it is to get help.  Queries will go unanswered for weeks, months, years?  My experience has been the exact opposite with WordPress.  Since many professional web designers use WordPress for their clients, the information available is incredibly rich and useful.  There is honestly no comparison.

Deciding on Blogger or WordPress

In light of this information, it might be helpful to consider a few questions to help you reach a decision about whether to move to from Blogger to WordPress:

  • Is your blog more than a hobby?
  • Does your blog generate income?
  • Do you aspire to have your blog earn money through a membership community, selling a product, or working with affiliates?
  • Are you hoping that your blog will grow larger and impact a broader audience?
  • Have you been feeling nervous that Blogger might shut down your blog?

how to move from blogger or wordpress

If you answered NO to these questions? Then it probably means that Blogger is the right fit for your blog and you should stay with Blogger. It might still be the best solution to meet your blogging needs.

If you answered YES to any of these questions, then moving from Blogger to WordPress {self-hosted} should be a strong consideration.  Fortunately, How to Move from Blogger to WordPress will walk you through the entire process from choosing a hosting company, importing your content, and redirecting your domain name.

FREE eBook Preview: Switching To WordPress From Blogger

Not sure this eBook is right for you? We’ve got you covered! Click here to get a free preview of the first few chapters in How to Move from Blogger to WordPress.

About the Author

blogger to wordpressWe first met Sharon at the Bloggy Boot Camp in Baltimore last year where she was hounded with questions about WordPress and how to make the move! A graduate of Dartmouth College, she worked for 15 years in corporate sales and marketing before discovering the allure of the Internet. She currently lives in Upstate New York with her husband and toddler son (another new addition should be arriving this year via adoption!). You can find her on Twitter @SharonHujik or through her blog, Good, True & Beautiful.

About Francesca

Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech. Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.


  • Just bought the book! Can’t wait to get started.

  • Kristy Swain says:

    I just switched from Blogger to WordPress on Friday… it took a lot of work and I ended up hiring professionals and therefore invested money… but I’m glad I did it. I was one that had a blog fully deleted for a few hours! Talking about alarming. I decided I didn’t want to risk that happening again, only permanently. And, she’s right – there was no way to reach anyone at Google for help.

  • liz says:

    L-O-V-E Sharon! She did my transfer over a year ago!

  • Style Maniac says:

    I hear that comment all the time about WordPress blogs looking “more professional.” Are you kidding me? Have you looked at top blogs like Habitually Chic and This Is Glamorous — both on Blogger? Not to mention hundreds of other exceptionally well done sites. The professionalism of a blog has to do most with your outlook, content and design, not with your platform.

  • I have blogs on both Blogger (for nearly 10 years now) and WordPress self-hosted–which I just migrated last month from WordPress.com. There are pros and cons to both, but I definitely agree with the pros of WordPress that are listed here.

    With a tiny caveat. As Simone points out above, if you like Blogger and want to stay with it, you can mitigate issue #1. If you use a real domain name (i.e. http://www.mysite.com not “mysite.blogspot.com”) and a custom theme (not one of Blogger’s defaults), visitors to your site shouldn’t be able to tell what kind of software your blog is running on.

    Personally, I see Blogger is a halfway point between WordPress.com and WordPress self-hosted: it has the free hosting and built-in spam protection of the former and the unlimited ability to modify template CSS/HTML of the latter.

  • Jenn says:

    I realise I’m a bit late here, but… I loaded wordpress on my phone with the intention of moving over, and it’s all >’s and //’s and other weird ass things that terrify me. I don’t know what B I L UL OL LI are for? How the hell do you use this thing?

  • Candy says:

    This was a very interesting blog. I just started blogging but am already hearing that maybe wordpress is better and I’m thinking about switching already.

  • Danni says:

    I have never had a problem with blogger. Honestly Word Press confused me. I have tried to blog on Word Press a few times. If it was easier to navigate like Blogger is I would have probably kept it.

  • Crystal & Co says:

    Sharon moved my site from Blogger to WordPress a few months ago before this book was published. She is AMAZING to work with.

    I have since read her book and it is written in layman terms that we all can understand, with step by step instructions that will not leave you feeling lost or unsure.

    Go for it! WordPress is the place to be if your blog is a business and I already see a huge difference in SEO and search engine referrals in my analytics!

  • Leah Rubin says:

    She makes a strong case for moving, doesn’t she? I have a lot to learn from her– thanks for the opportunity.

  • Definite food for thought. I’ve definitely had my frustrations with Blogger. My biggest concern over making the change is finding the time.


  • Tori Nelson says:

    WordPress is the best! I haven’t had any technical glitches or blogging hiccups in 2 years of blogging through WP!

  • Lena says:

    I love Blogger to be honest. Maybe once I get a more known blog I might move to WordPress. But for the time being I’ll stick with what I know & love. 🙂 But when/if I do move I’ll definitely look out to her for help!

  • Mimzy Wimzy says:

    I would love to be able to make the switch. The big fat scary insecurity monster wont let me. Too many fears getting in my way.

  • Tracy Wilson says:

    Is there a well written “WordPress for dummies” sort of book? I am still pretty new to blogland and am unsure about some of the terminology.

  • I suffered the Great Blog Debacle 2011 with my Blogger blog. Thankfully, I didn’t loose any posts, due to a major mojo drain this last month, but I did loose all my comments on a post and am saddened that they have not been returned. I also learned my lesson, the hard way, to stay current with backing up my blog!

    I’ve been contemplating moving to a self hosted Word Press blog for almost a year now. Bought my domain a few months ago and still need to forward it, but suppose I’ve been waiting on making that crucial WP decision. And The Great Blog Debacle 2011 definitely added more marks to the “Pros” collumn. Looking forward to checking out the preview of your book!

  • I have a blog on Blogger and one on WordPress and love WordPress for the available widgets, ability to make categories and huge array of templates (free). The move doesn’t have to be painful – I even moved from wordpress.com to wordpress.org (you can’t have your own ads on wordpress.com) and I am fine.

  • I just made the move from Blogger to WP a couple of weeks before the big Blogger meltdown. I feel I made the right choice, but I went into it pretty blindly and, as a result, can’t help but wonder if there was an easier, more seamless way to go about it. I changed my domain and feed and I’m pretty sure I lost some readers (but I’ve also gained some too). Bottom line? If I had to do it all over again, I’d do a little more research, probably read this book(!), and basically just go about it better.

  • Karen says:

    I actually moved from Blogger to Squarespace last year and it was also extremely easy. I’ve had blogs now on Blogger, WP.com (free), WP.org (self-hosted) and my main blog on Squarespace. Of all of them, I have to say, Squarespace is by far the easiest and most user-friendly in terms of interface, but it’s also the most expensive of the three options – and it’s worth every penny, IMHO. SS offers a middle ground between Blogger and WP.org. It is a paid service that includes hosting, but you can have your own domain and own your site without restrictions on content as with Blogger and WP.com. WP.org does have some features that Squarespace lacks – that I hope they are working on – so there is that, but even without those features, I can’t see myself moving from SS to WP.org because I just love the features they have developed and how easy it is to customize everything.

  • Lisa V. says:

    I go back and forth about this. I actually went so far as to set up a WP account, but have hesitated about committing because I am worried about transferring my design and the feed, etc. I also worry about losing followers. I’m going to look for your book today – hopefully it will answer some of my many questions!

  • Amanda says:

    I just made the move and I’m soooo glad that I did. I love the look and functionality of WP. I’d love to turn my blog into a money maker someday, and this is the first step to it. I actually read Sharon’s book and it was fantastic.

  • Thank you so much for this article. It is definitely overwhelming for me. I tried to start out with WordPress but could not figure out how to do it self-hosted and did not have the time to invest in the beginning. It is definitely something I am considering at some point, though. Just not sure when.

  • adriel says:

    Thanks for this post Sharon! I’m definitely in the process of working out how to transfer and haven’t decided yet if I’ll try to hire someone or purchase an ebook like yours. Great to have the option.

    One question that I’ve not understood though re self-hosting. I understand that self-hosting enables you to “own” your blog… but if you don’t actually own the server and you’re paying someone else to “host” your blog, then how does that work? Who owns it? Them or you? I assume you do… but what then about the actual host??

    • Sharon says:

      HI Adriel – Great Question! When someone says “self-hosting” they are referring to the fact that they are actually “renting” server space from a private company. Of course, you CAN own your own server, but most people aren’t that into hardware (smile).

      The ownership part comes with the control factor… When you rent server space from a private company you determine what the content will be. It’s a little real estate… you decide what type of house to build. For a WordPress blog, you would install the free WordPress.org software and then can do anything you want to it.

      Does that help?

      • adriel says:

        Thanks Sharon. And yeah, I would never want to own my own server. My husband on the other hand… nerd! He’d probably love to. (I love nerds by the way!) 🙂

        Anyway, so I get what you’re saying I think… It’s like owning the house, but renting the land it’s built on. Doesn’t really translate super well in real estate terms… but it works. I get it. In blog land we don’t care so much about the corner lot as we do about the awesome house built on it. But it’s actually like a really awesome mobile home that we can shift locations with if we want to. Right?!

        I never thought owning a mobile home would be so attractive. 😉

        Thanks again!

  • lauralee says:

    I like blogger!

  • I moved to self-hosted WordPress for the simple reason of wanting to be seen as more professional and committed to my blog for the long-term. It’s a challenging road and working to be seen while networking and helping others takes work. But what I’ve gotten from it in the past four months has been tremendous and likely not something I would have achieved if I stay with Blogger.

    This blogger gives WordPress two very big thumbs up…and a few toes as well.

  • totally glad that i switched to wordpress. now to get my sister to move…..

  • Maxabella says:

    Great food for thought. I am happy with Blogger for the most part, but I will keep this post bookmarked just in case! x

  • Holly says:

    Been thinking about this for a while but am concerned about the techy aspects of setting up, designing and maintaining WP. I have designed whole Web sites with HTML and CSS but am not a programmer. I got some quotes for a designer to do a site one time, and they were in the hundreds of dollars — not something I can afford right now. So I guess I’ll be checking out your book.

    • Sharon says:

      Hi Holly – Go For it! If you know HTML and CSS you can absolutely do a blog design yourself. The book will walk you through all the techie bits, and then the forums for WordPress themes will get you across the finish line.

      You can do it! When I started, I didn’t even know what CSS was! So if I can figure it out, someone with your background will be golden!


  • Marie Noelle says:

    I moved last year and seriously, I don’t regret it at all. Yes Blogger is easier to use at first but since you are already blogging you’ll be able to make the switch to WordPress. And with what happened a few days ago, I wouldn’t hesitate!

  • vivi b. says:

    Yay! I’m glad I chose WordPress from the very beginning!


  • I am making the move THIS. WEEK. Yeeee! I’m nervous and excited. Also? I have no idea what I’m doing. This post is SO well timed!

  • michelle says:

    I was hit by the blogger storm. As a new blogger this was particularly discouraging! I am in! Can’t wait to read your book! Thank you!!

  • Valerie says:

    Hi, Sharon
    Thank you so much for this article, I’ve been on the fence about switching over (I don’t like change), but you may have convinced me. Lately I’ve been obsessing over my keeping track of my Stats, and the longer I blog, the more nefarious some of the visitors seem to be (there have been a few referrals from sites that have nothing to do with the content of my blog.) I’m in serious need of some peace of mind, every morning I wake up with a stone if my stomach, wondering if my blog will be ok…and still there.

    I love Blogger. But as my readership grows, I would feel a lot better knowing that I’m in control and that my site (and my readers) are safe from spammers. Now I just need to save up some cash to make the switch.

    On a side note, do you know anything about Genesis? I like what I’ve read about WP Thesis, but it’s so expensive.
    Thanks, Sharon 🙂

    • Sharon says:

      Hi Valerie! I’m glad to know that the post was helpful – one good tip, if you aren’t already doing this, is to backup your Blogger blog regularly. That way, if something goes wrong again, you have a copy of all/most of your content.

      You asked about Genesis/Thesis…. i do know both themes well and work with them regularly. Genesis and Thesis are actually similar in cost, because you would also need to purchase a Child Theme with Genesis. So they both run about $90 to purchase.

      In my experience, if you plan to do the design work yourself, the Child Themes are Genesis are great right out of the box, but more difficult to tweak for a newbie. Thesis has some nice “user-friendly” features that newbies tend to like.

      Does that help?

      • Valerie says:

        Thanks for the information on the Genesis theme…I didn’t realize it would add up to being the same price as the much-loved Thesis.

        Everything is still a bit foggy for me as far as how WP works. I looked at their 5-minute installation process and was lost after 30 seconds of reading. But given all the rave reviews and your helpful tips, I think it would be worth it, just for some peace of mind. 🙂

        Somone also praised Square Space, and they were right. I took advantage of their 10-day free trial and I loved it! It’s just too expensive right now.

        • Sharon says:

          FYI: most hosts have a WordPress installer, so you don’t even need to worry about the “five minute install steps” – it’s a one click install!

  • Jen says:

    I moved a little over a year ago and it was the best thing that I ever did for my blogging. I am so happy.

  • webly says:

    I started with free wordpress and moved to self-hosted wordpress a little over 2 months ago and I am so happy with the plugins available to assist with almost everything. My move to wordpress.org was super easy. There are web hosting companies that will move your blog for you for free and also provide 1-click button to install wordpress without the headache.

    The only thing with wordpress is that with the plugins it get a little technical because I find that some of them don’t work well together.
    Other than that wordpress is definitely the way to go and this blog confirms it.

  • Simone says:

    I’m a blogger gal.
    I have my own domain name, so I don’t think “compainies” would land on my blog and think “Oh she is on Blogger, we won’t take her seriously…?!”
    Having said that I’m not at the stage of earning money from my blog; What I want to earn money from is WRITING.
    The thing that puts me off WordPress is from an aesthetic point of view – I think WordPress blogs all look the same!
    I love the way I have been able to customise my blog design, pages, sidebar, the webfonts…
    I would hate to lose the organic feel of my blog.
    Howvere I do gaze over the fence and envy TWO things that WordPress has over Blogger…
    A better commenting form – which allows you to reply to commenters…
    And CommentLuv. Want. It.

    Not enough to make me switch though.
    Hanging on here and hoping that Blogger will redesign their comment form and CommentLuv will figure out how to write code that works for Blogger too.

    (and I only lost about five comments during The Blackout, so I was lucky there)

    • Sharon says:

      Hey Simone! It’s been a while since I used Blogger but you might want to look into some of the external commenting systems (like Disqus) if the only thing you are unhappy with is the reply to comments option. Don’t quote me, but I’m pretty sure that is an option they have (and it can be used on Blogger).

      Good luck with your writing!

    • I use “Intense Debate” with my Blogger comment form and I love it! I can interact with each individual person, but there is no link back to their last post like comluv.

  • angela says:

    I am being ridiculously indecisive about this change and keep reading posts and articles and still can’t make a decision! Argh!! I am not normally so wishy-washy about things.

    Thanks for the food for thought.

    • Sharon says:

      your comment made me smile – and I completely understand! It’s a big decision to make.

      Having said that, the longer you wait the harder it will be. Your blog will be bigger, you’ll have more readers, you’ll have more invested in it. If you think you are going to do it “eventually” maybe now is the time?

  • Broot says:

    Once upon a time, I had two blogger blogs. This third time round, I have a free wordpress.com blog. And I like it much, much better. One day I might do the self-hosted route, but right now, free wordpress works really well for me. 🙂

  • Karen Kaye says:

    I’ve been on blogger for 6 years and the “blogger debacle” of last week is the only problem I’ve ever had. I’d love to move and appear more professional but I’m going through the bird-in-the-hand syndrome LOL! If I could go to bed and miraculously wake up to a WP blog I’d be okay with that. Besides, my blog makes ZERO money… it’s just a daily brain dump of a hobby. It’s writing practice! Maybe if I win the lotto and have time on my hands…

    • Sharon says:

      Well, I hope you DO win the lottery! lol

      But if not, it sounds like Blogger is a really good fit for you. And in that case, why would you leave?! 🙂

  • Myne Whitman says:

    I was among those to lose posts and comments but still I think I’ll stick with blogger for now.

  • I’ve been thinking very seriously about making the switch, especially after last week’s “incident.” Plus, my SIL completely lost access to her former blog because of a hacker, and Google refuses to fix it.

    • Sharon says:

      Ugh, I’m sorry to hear about your SIL’s blog. That’s so frustrating!

      I think one of the things I like the best about self-hosting is having someone to call when a problem occurs. It’s much nicer than the Blogger Black Hole! I remember posting questions on the Blogger forums and never hearing from anyone. So frustrating.

  • I made the move from Blogger to Self-Hosted WordPress earlier this year and it has been the BEST blogging decision I ever made. I wanted to establish a genuine readership and eventually grow my blog into something that would generate revenue for our family. This was the best move to get me in that direction. My page hits and ranks are higher, and my readership grew by leaps and bounds within the first few weeks. I also find my posts on the FIRST page of Google searches when I type in relevant search words. Definitely worth the investment.

    On a side note, I would LOVE to read more about SEO (how to write your posts and select keywords to optimize your SEO…) 🙂 I have SEO optimization setup within my theme, but I know that there are ways to WRITE your content and keywording, etc. I’m still learning that aspect of blogging.

  • Tammy says:

    I have considered moving to WP but I truly like blogger. I don’t have any extra money which I would need to have for hosting. I have actually heard of more issues with WP blogs going down due to hacking, hosting issues etc.

    I may make the leap some day but for right now I am happy.

  • Leah says:

    I am a loyal WordPress blogger and I’ve been nothing but pleased with their platform, tools and customer service. It still boggles my mind why people use Blogger when this tool is out there.

  • I’m not ready to make the move to WordPress…I am still learning to Brand my blog and am learning so much about my blog that I am not ready to make that move. Maybe in a year or 2.

  • LaDonna Rae says:

    I love blogger, I tend to stick with what I know…at the same time blogger’s recent problems, its lack of adaptibility and un-userfriendly-ness makes me strongly consider migrating to WordPress. After looking into it and playing with it the transisiton does not seem that difficult and I am loving the MANY great features the WordPress offers. I believe that iFRoG transitions into something more professional…that WordPress will be the direction to move….

    • Sharon says:

      Those are good things to consider LaDonna – and the move to WordPress doesn’t have to be intimidating (that’s why I wrote the book, actually!)

      Later this week I’ll be sharing the ten most common mistakes people make when they move. Hopefully that will help give you some insights too!

  • kristen marie says:

    wanted to find out if I am begining a blog on word press as a free host and than finally get a domain name/host can it be easily adapted to wordpress without losing any posts etc?

    • Kathy O'Dowd says:

      There’s a WordPress Importer Plug in. I was able to use it to copy everything in my free WordPress.com blog to the WordPress.org domain that I bought. It worked perfectly.