Blog DesignBlog Tips

Blogger to WordPress: Top 10 Most Common Mistakes

By May 19, 2011July 3rd, 201464 Comments

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We’re finishing up our discussion today on WordPress today with Sharon Hujik, the author behind the How to Move from Blogger to WordPress eBook.  On Monday, she helped us to understand whether it might be time to make the change for your blog.  Today, Sharon is sharing the top 10 mistakes people make when moving from Blogger to WordPress.

I have to admit, I even learned a thing (or three!) by reading this post…

how to blog

If you’ve arrived at the point when you’re ready to move from Blogger to WordPress, then congratulations! This is an exciting decision – it’s rather like “graduating” into a new level of blogging.

While moving your blog from Blogger to WordPress is a smart move strategically, the technical part of the process can be a little complicated.  Unfortunately, many bloggers go into the process without guidance and unwittingly make mistakes that negatively impact their blog.

Listed below are the ten most common errors I see when people move from a Blogger to WordPress self-hosted blog:

They don’t correct the permalink structure on the content they import from Blogger.

Since Blogger and WordPress create their permalink slugs differently, leaving those uncorrected causes 404 errors and causes a big hit on your Page Rank.

They don’t edit their internal links to drop the .html.

Internal links are an excellent SEO tool and help readers find relevant content in your blog.  However, links you created in Blogger end with the tag .html – but on WordPress they don’t.  If you don’t fix these, you will have more “page not found” errors.  And you lose the chance to engage your readers!

They don’t redirect their domain name – instead they keep a blogspot.com on Blogger and have the .com on WordPress.

If you have never done a blog migration before, you might not understand how your domain name can be redirected to a new server.  If you leave your content on Blogspot you can have a lot of issues and lose a lot of your readers!

They delete their Blogger blog.

If you delete your Blogger blog from your Google account you also delete all the pictures you uploaded that are stored on their servers.  You don’t have to do this; just block the search engines instead.

They don’t update their FeedBurner feedsource.

FeedBurner is the life-blood of your blog.  If you don’t correctly update it to pull from your new WordPress home, you are leaving your readers in the dark.

They don’t update their Google Friend Connect feed.

While it is simple to install the GFC widget in your new WordPress blog, people don’t realize that seeing faces in the widget doesn’t mean that they are getting updates.  You also have to redirect the GFC feed (which is different than FeedBurner!).

They don’t stay current with WordPress or Theme updates.

WordPress software is constantly evolving.  Themes are constantly evolving.  Plugins are constantly evolving.  If you don’t stay up to date, your blog won’t function well.  And if you create a backup first, you don’t have to worry is something goes wrong.

They install too many (often unnecessary) plugins on their WordPress blog.

Three important rules about plugins – they are not benign, they don’t always play nicely together, and less is more.  Don’t overdo it with plugins.  They are the number one source of problems.

They don’t use the “Category to Tag” converter.

When you import from Blogger your tags become categories.  Too many categories slooooooow down your blog’s functionality.  Try to have as few categories as possible.

They don’t install a SPAM blocker.

SPAM is bad, annoying, and it adds drag to your database.  You should block it.

And a bonus tip:

They don’t verify their new WordPress blog with Google.

One of the best tools to help you identify problems with your blog is Google’s WebMaster Tools.  In order to use this valuable (and free) resource you have to verify your site with Google.

Fortunately, these mistakes are all avoidable as long as you have good guidance.  That’s why I’ve written How to Move from Blogger to WordPress.  It walks you through the entire process and shows you how to avoid all these mistakes.

You can even get a free preview of the first few chapters.

how to move from Blogger to WordPress

Graduating from Blogger to WordPress is an exciting move as your blog matures. However, because the two blogging platforms are different, there are some important steps that you need to cover so everything works properly – otherwise you risk losing your backlinks or followers. Sharon Hujik has written a wonderful book that is easy to follow and walks you through the entire process. Even if you are going to hire someone to do the transfer for you, this will help you speak intelligently about the process! It’s a great resource that we recommend. Click the button above to learn more!

About Francesca

Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech. Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.


  • Thanks for this helpul stuff. I still using blogger now, and want to migrate to wordpress later.

  • Caila says:

    Thank you for such a helpful post! I’d love to purchase the ebook, but it looks like the link isn’t working. Can someone direct me to the correct site? Thanks!

  • Hey There. I found your blog using msn. This is an extremely well written article.
    I will be sure to bookmark it and return to read more of
    your useful information. Thanks for the post.
    I’ll certainly return.

  • Cherie says:

    This is exactly what I needed thanks!!!

  • Rachel says:

    After reading several blogger recommendations, I decided to purchase your book to help me transition from blogger to wordpress. I’m glad that I will have some help because it’s all very intimidating, even to someone who has some coding knowledge!

  • Kate says:

    Hi, well considering the mess with blogger over the past few weeks and a total absence of good stats on my adult rated blog, I decided to migrate both my blogs to wordpress. Spent 2 days getting myself worked up and didn’t even find a satisfactory template to work from. Then I considered how I’d be changing all of the internal links, how to get myself up there at google, how to set up new counters etc.etc.etc. and to cut a long story short, I went back to use blogger. It’s simply too complicated for me and I hadn’t even considered most of what is written here. My guess is that it’s easier to build your own html site than to migrate existing stuff from blogger to or even start fresh at wordpress. In any event, thanks for the pointers.

  • Megan says:

    I just switched earlier this month and since I didn’t have many options yet, I just set them up anew. Except I ditchen my Google Friend Connect. I feel bad, but anyone who actually read my posts would have seen the switch.

  • Yep, I’ve made pretty much all of these. I completely changed my domain name, kept my Blogger blog, set up a whole new Feedburner feed, and have no idea how to switch my GFC feed. And I don’t even want to think about permalinks and internal links – I might as well be reading Greek.

    I’m pretty much a hot mess when it comes to moving from Blogger to WordPress. I did it all wrong.

    • Sharon says:

      Hey Kristin — I’m sorry that the move to WP has been so hard… there are some things I can do to try to help get it all straightened out for you. There are no perfect solutions (and it’s obviously better to do things right from the beginning) but many things are correctable.

      let me know if I can help!

      • Sharon, thank you. It hasn’t been hard so much as aggravating (and time-consuming). That’s partly my fault for going into it so blindly. In any case, thanks for offering to talk to me. I was already planning to e-mail you with some questions even before this series, since you come highly recommended from several of my bloggy friends. I’ll plan to shoot you a message over the weekend outlining my few outstanding issues and look forward to your suggestions.

  • AGAIN! Such valuable information. I’m starting to get the picture…moving to wordpress is a must. Just have to find myself a designer and work on my brand. Slowly but surely. Not biting off more than I can chew. Thank you again for such great tips!

  • Luci says:

    Oh my goodness. I’ve been thinking about doing this for a while. One question though – is WordPress better than Blogger and is that why so many people need to know how to change over?

  • This is EXACTLY for me right now… so thank you! 🙂

  • Pepper says:

    Great article! I have been looking for some good clear resources for moving from blogger to wordpress. I will def be keeping this post in mind for clients and to link up to in future posts.

  • myne whitman says:

    I’ve enjoyed these tips and they’ll certainly be useful if I ever decide to move.

  • TheProDiva says:

    Interesting…..I’m not quite sure if I am ready to make that move, but the problems last week with Blogger definitely made me look into other potential options, including WordPress. I will definitely save these tips if I decide to make that move. Thanks for sharing!

  • Great tips! Thank you fro sharing them. I am still on the fence about learning WP. I am so comfy with Blogger!

  • Emma says:

    Wow! That’s a whole lot of useful information to bear in mind. Thanks x

  • Holly says:

    I bought the ebook and will be taking the plunge soon! Thanks for the tips.

  • I was so terrified to make the change last year that I hired someone to do it for me. This is a fantastic list and I’m so thankful that I made my choice.

  • Word Press scares me to death. I took a class in it at EVO’10, but when I heard how easy it is to break, it scared me off. I think I’m just going to live on Blogger for a while longer.

    • Sharon says:

      Smiles — that’s true. WordPress does give you a lot more power, including the power to mess things up! Blogger has good “guard rails” to keep their users from crashing. That’s often a good thing!

    • WebLy says:

      All those rules apply to if you ate moving from wordpress.com to wordpress.org
      I learned on the go and I find that it’s best to move your blog to anself hosted one sooner than later because you don’t want to lose all the backlinks.

      Also for those who worry about wordpress breaking you can back up your site when it’s self hosted so worst case scenario would be to revert from yesterday’s work. Didn’t blogger just had a whole mess recently anyways?

  • Those are some great tips and put to rest a lot of concerns that have been holding me back as well.


  • Jenn@FFP says:

    Great tips. All of them! Lots of people don’t understand why they shouldn’t delete their Blogger blog so it’s nice to see a post about the conversion explain the “why” not just “don’t do it!”! 😀

    I made the switch last Sept from blogspot to a .com but waited till Jan to jump off blogger altogether. For me, it was easier to do it in phases but when I went to a .com, I lost my PR. I asked for reconsideration and never got it back. After the jump to WP, still a 0; asked again for reconsideration and got nothing so I give up on the PR. I’m just happy all my old posts redirect like they’re suppose to and at some point, I want to update all those old posts with some new SEO strategies I’ve learned since making the jump. But I’m just taking one day at a time and maybe one day in the distant future I’ll get my Page Rank back. lol

    • Sharon says:

      Hey Jenn! thanks for the good feedback – glad to hear that the post was useful!

      Regarding the PR issue – there are so many different elements involved with PR and it can be very challenging to figure out what impacts it. Off the top of my head, I would guess that having your content in two places at the same time might have hurt your PR, especially if search engines were accessing both blogs. The content would have been indexed twice which the bots don’t like.

      Having said that, you might also check to make sure you have sitemap registered with Google (I like the Google XML sitemap plugin). Check your Google Webmaster tools as well, to see if there are any errors that you can correct.

      But of course, the most important thing is to enjoy it. PR 8 or PR 0 – it’s gotta be fun!

  • Jen says:

    Love all of this information.

  • Fantastic tips! Your book makes the transition look manageable and a whole lot less scary. And I loved that I recognize some of the bloggers who are recommending your book in the link provided! :>

  • Amber says:

    I just figured out the GFC thing last night while I was playing around with it. There are some other things on there that I have to check out. I’m planning on getting the book soon since I have to move a client and I was ok to move me and a friend cause I still have access to all our stuff so I can move things or change things later but I do not want to mess up hers. lol

    If anyone needs help with moving, I can help move you! http://zanydezines.com 🙂

    • Sharon says:

      Excellent! I have a lot of designer friends who have used the book to make sure they’ve covered all the steps. It’s one thing to mess up your own blog, but to mess up a client’s blog? Not so much fun 🙂

      Hope it helps!

  • Ashley says:

    I’m surprised people switch over to WordPress often. I don’t comment on WordPress blogs as often because it is more work to do. What are the advantages of wp?

  • Lena says:

    great post! I’ll bookmark it in case I ever make the change to wordpress.

  • Lauren says:

    Hoping to make the conversion this weekend, thanks for the tips!!

  • cindee smith says:

    I went to so wp but.I am excited having hard time understanding. Yikes. Guess I need to close door coffee up and study. Thanks

  • I just moved to WordPress YESTERDAY, so this post couldn’t be more well-timed. Looking forward to figuring this all out… thank goodness I had (amazing) help during the transfer!!

  • These are awesome tips! I am so thankful I had help when making the switch!

  • Hazel Nut says:

    Great tips!

    I have been updating my links and photos for a year & there are still so many to do. I am still glad I made the switch though 🙂

    • Sharon says:

      there are some really nice “search and replace” plugins that can help you with the edits of your old links. I use Search Regex and it works great for links!

  • Mariposa says:

    I’m planning to move to WordPress in the near future, but am considering changing my blog title. This would require me to completely start over, wouldn’t it? I’m afraid of losing my readers in the process, so Idk what I’m going to do! lol

    • Sharon says:

      Actually, you wouldn’t need to start all over if you change your blog’s name (assuming you want to transition your current content to the new blog). What I suggest is that you make the name change while you are still on Blogger using their interface (Settings > Publishing). Blogger will take care of some of the harder bits of the domain name change for you.

      THen, when you move to WP, you can go back and edit out the old links that referred to your previous domain name (the how to is outlined in the book). So you can have your cake and eat it too!

  • Elizabeth says:

    Great stuff to know. I am seriously considering switching later on this summer. I’m still researching changing blog name and self hosting options right now. The name I really really want is not available as a .com (until Jun 26 supposedly) but is as a .net . So I am starting all over again with ideas.

  • adriel says:

    Thank you for more great tips!

    Question, I have a million “labels” in my blogger blog, but love that you can have categories and tags in WP. I have about 10 main categories that I’d like to stick with in WP, but is there a way to do that without deleting all the labels? Or do I need to delete them all and go back and re-categorize and tag every post? (300 of them!)

    And another question, can you not import all of your photos (if stored on blogger’s server) to your new WP blog? Why must you leave them on the blogger server? (And now I get why people use photobucket or flickr to store photos on instead!!)

    Thanks again for another great, relevant post!

    • Sharon says:

      About Labels in Blogger – I might be wrong (so correct me if I am) but are labels the same thing as tags in Blogger?

      If yes, then they will import into WP as categories. Then you can easily use the category to tag converter which is a one click swap (if you make a mistake there is a tag to category converter too). That makes it very easy to manage your classifications.

      Storing your photos on your own server is a HUGE upside for WordPress – no more PhotoBucket account necessary. However, the Blogger to WP importer doesn’t bring the Blogger photos over with the post content. So i just leave them on Blogger – I don’t see a huge downside since the photos are still visible in your posts.

      I have heard of a few techniques to bring blogger photos over to WP, but they weren’t super reliable and created some other issues. But if you have found a reliable method that you would recommend, send it my way! I love to learn new tricks like that 🙂

      • Miranda says:

        This is fantastic information! Is the Category-to-Tag converter a plug-in? I’ve been daunted by the idea of re-tagging all 500 some posts and had no idea that using categories as tags could slow down my blog’s functionality.

        • Sharon says:

          Yes, it is a plugin, but it’s also installed within the WP Panel. If you go to the TOOLS section, you will see that it is included in the list of options you can activate (with the Blogger importer, etc).

          Super easy to use – a nice little tool!

  • Nancy says:

    Wish I had known about these tips before I switched to WordPress (then switched back to Blogger because of my frustration.)

    Great information.

  • Fantastic tips. Tagging this page so when I have someone help me move, I can make sure they have taken care of everything.

  • Awesome tips that I will put in to use soon as I’m currently working on making the switch {with help thank goodness}!

  • Mimi says:

    These are awesome tips! I wish this list existed when I switched my Pet blog over! Thanks SITS!

  • Jenny says:

    I didn’t know you could edit the GFC thing… I couldn’t figure out how to do it so I just made a whole new one…

    • Jenny says:

      PS: Can you merge two different ones together?

      • Sharon says:

        I don’t know of a way to merge two GFC widgets. What you can do is update the feed for the old one though, so that the folks who didn’t join in the second time start getting updates from your blog again.

  • SharleneT says:

    That’s why you should have someone do this for you! Great tips, absolutely, great tips. Thanks for a wonderful series.

  • These are some great tips!