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Blog Tips

Why Choosing A Blogging Niche Will Help You Grow Your Blog

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I’ve been blogging for over 10 years, but it wasn’t until I defined my blogging niche 3 years ago that I finally started to get my footing in the blogosphere. Out of all the best blogging tips and tutorials, defining a niche for your blog is one of the most important. Let me explain.

For a long time, I called myself a lifestyle blogger. I know some of you call yourselves that, too. But what exactly does that mean? I can’t speak for what it means for your blog, but for mine, it meant that I could write about any topic that piqued my interest. Whether it was faith, fashion, music, movies, travel, sports, you name it, from one day to the next it was anyone’s guess what subject I’d be tackling on my blog.

While blogging in this manner certainly gives you the freedom to write about whatever your heart desires, looking back I can see that, at least for me, it wasn’t conducive to building a loyal following for my blog. My topics were too diverse. While I might draw in a few readers when I wrote about fashion, they were lost when I wrote about the MLB All-Star game. People who wanted to read my posts about faith had no interest in the ones about boy bands and country music. What I was writing was all over the board, and it lacked focus. The result was a blog that wasn’t really all that appealing to anyone.

In January 2012, I founded The Lazy Pit Bull, a pet-centric lifestyle blog with a mission to bring my readers the best in pet-friendly living. Nowadays when people stop by my blog, they know exactly what it’s about, and what they’ll find there. My most faithful readers are people whose furry companions aren’t just pets; they’re family. Now that’s a specific niche, and my blog has grown tremendously as a result of defining my niche and my mission.

Is your blog all over the place, or does it have a specific topic? Choosing a blogging niche will help you to grow your blog faster and focus on the readers who will be interested in every single blog post your write. That is how you build a loyal following in the blogging world.

Why Choosing A Blogging Niche Will Help You Grow Your Blog

So why should you choose a blogging niche? Here are just a few reasons:

  1. It’s not until you define what you’re writing about that you can start to know who your ideal reader is. And once you know who your ideal reader is, it becomes a lot simpler to write things that will entertain them and keep them returning to your site every day.
  2. When you have a specific topic (or series of topics) that you write about, you become an expert. By researching and writing about a particular topic on a regular basis, not only do you become more knowledgable about it, but your readers are more likely to trust the information you’re providing them. You’ll never be a trusted expert on a topic you write about only a couple of times a year.
  3. Once you’ve found your niche, it’s so easy to write with unbridled passion. And it’s that passion that will set your blog apart from the hundreds of thousands of other blogs on the internet, and that’s what keeps readers coming back to your site.
  4. When you find your niche, you’ll find your tribe. There is truly nothing better for growing your blog than a supportive group of like-minded, similarly-niched bloggers. It is so great to have others to turn to when you have questions, need opinions, and support. This really is, in my opinion, the nicest benefit of having a specific blogging niche.

Have you chosen a niche for your blog? If not, what’s holding you back?

About Christina Berry

Christina hails from the suburbs of Indianapolis where she is a wife, mom, Virtual Assistant and Social Media Strategist, Pet Lifestyle Blogger, movie lover, and Diet Dr. Pepper addict. She loves helping bloggers and handmade shop owners create successful businesses, and she enjoys advocating for pets by volunteering with her local humane society and a Pit Bull rescue. Want to connect? You can find her on Facebook and Pinterest, and she loves making new friends.

22 Comments

  • […] Want more information about blogging in a niche? Check out this post to learn how a blogging niche will help you grow your blog. […]

  • Meredith says:

    So true. I started in a niche, and then sort of got broader toward lifestyle… but I really need to re-focus!! Thanks for the reminder and reasons!

  • Lisa says:

    Great article! Struggling with this concept lately and your article helped confirm my decision to separate my new travel and adventure blog from my current website and blog.

  • JaniceTrinh says:

    Thanks. Finding my blogging niche is a struggle for me – ever since the beginning.

  • You are very right about this! When I started online, I started with a website, not a blog, and it was a disaster because I was shooting in many directions, like a blindfolded kid hitting a pinata. But once I decided to blog to specific audiences on specific topics, I found my voice and plenty of followers. Those are great points for newbies or for those who still have not found their voice.

    • Christina Berry says:

      “… like a blindfolded kid hitting a pinata.”

      I love this analogy! I think this is how a lot of bloggers feel, and it really is simply a matter of finding your focus. I’m glad you found yours and it’s had positive results for you!

  • What about having multiple blogs with similar branding? I’ve noticed some people split off their savings/couponing into a separate blog and that helped. Also, your following increased but did your income as well? Although I know that following helps to increase your income, it isn’t always the case that it moves at the same speed.

    • Christina Berry says:

      I do think that having separate blogs for different topics can be helpful, but it can be a lot to manage.

      As far as income, I will say that with my previous “un-niched” blog, I wasn’t making any money to speak of. But once I started The Lazy Pit Bull and defined my niche, that has made a huge difference in the number of companies and brands who contact me about working together. I honestly believe that once it becomes clear what you’re blogging about, all your opportunities come easier.

  • Jennice says:

    I would have to say that my niche is natural hair care and parenting. However, its a tad difficult to showcase them evenly. Its bee easier to talk about hair than to talk about my parenting. I find that the most difficult thing is to talk about my parenting struggles because I’m afraid of judgements, but if I’m going to have a real following, I have to stay true. I’m confident that I will find a balance and have more followers!

  • I narrowed my blog’s focus in 2013 and doubled my traffic in 2014. I’m currently on track to hit 150k monthly visitors by the end of this year.

    It does work!

    • Christina Berry says:

      And I rest my case! You are the perfect example of what I’m talking about. When you can make your blog a reader’s “one stop shop” for a particular topic, which is what you’ve done, that’s when your growth can really take off!

  • Leah says:

    “…have a specific topic (or series of topics)…” I feel encouraged by this phrase! I tend to write in sorts of directions even within one story, then I have to go back and slash most of what I’ve written before posting. By identifying different series of topics I can focus on just one (micro-niche?) at a time then circle back to another related topic later. I’m not sure if that’s what you meant, but that’s my take-away :-> Micro-Niche! Thanks

  • What a great post, and so very true. My book started out as a book review blog, of where there are elebenty billion. Then slowly I started writing about my previous cat Tara and realized how much I love writing about cats. Cats and books have been my two passions practically since birth. Now Truffles has completely taken over and I’m loving my blog more than ever. I’m writing about cats and books, the two things I could never live without, and I could not be happier.

    • Christina Berry says:

      And I definitely think it shows, Melissa! You are a good example of how writing with passion draws your reader in!

  • So true! It’s taken me a couple of years also to realize my niche is “Goldendoodles!” I want people to truly associate me with Goldendoodles and everything they are about. I’m moving in that direction now and you’re right – it’s addictive as caffeine (for me that’s serious!). Nice article, I enjoyed it AND I’m a huge fan.

    • Christina Berry says:

      Aw, thank you! 🙂 I definitely feel like you’ve found your niche and you do it well!

  • Colli says:

    Its so hard to establish in the growd of blogs right now.
    Beauty Blogs everywhere..fashion blogs everywhere.
    I think you can just improve your blog, if you present yourself and people like you as person.
    Quite hard!

    xoxo Colli tobeyoutiful