Blog TipsWriting Tips

Content Is King: Make Your Writing Stand Out

By Mar 8, 2017150 Comments

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Everyone wants to know how to make their writing stand out, and the ages old answer (0r, at least the internet-ages old answer) is: content is king. The better your content, the more it will stand out in the crowded online space. As you write more, you will develop your voice and style. Use these four tips to make your writing stand out.

Content Is King: make your writing stand out with these writing tips for bloggers.

Content Is King: Make Your Blog Post And Writing Stand Out

All of us have unique voices and experiences and our own way of telling our stories. We blog to share, relate, create, and connect with ourselves and with each other. Below are some tips that will help you use your unique voice to tell your stories in a way that will encourage readers to stick around and in time, grow your audience.

#1 The Power Of A First And Last Sentence

Your first sentence and your last sentence are generally your most meaningful moments in your post. The first sentence identifies a topic and usually pulls your reader in. Striking interest from the get-go is a great way to ensure your readers are hooked in. Take that opportunity to make a statement and be bold.

For example, “We spent Sunday at the zoo since it was such a beautiful day.” versus “I took my kids to the zoo this weekend and I thought about leaving half of them there.” See how the second sentence makes you want to read more? That’s what we’re going for!

Your last sentence will give your readers closure. Like a good book, you want them feeling glad they took the time to finish reading your post. If they leave your blog feeling satisfied then chances are, they’ll come back.

#2 Create Interest

Interest is in the details…look for them. Think about what you’re writing about: does it have a smell, a feeling, a memory attached to it? Words on a page are just words on a page unless you can find a way to breathe some life into them. Get people to relate to them. Make yourself vulnerable. All of this makes for good reading.

#3 Get To The Point

You don’t want to spend too much time prepping your story with a drawn out introduction. Sometimes a brief back story is necessary, but we tend to spend too much time working our way to the main point. Always re-read your post and cut out excess information (ie rambling sentences, off topic remarks, too much detail, etc).

#4 Keep It Concise

It is up to you to determine how long you’d like your post to be but a good rule of thumb is to not write more than you prefer to read when you visit other blogs. If you have a long story to tell, consider breaking it into parts and encourage readers to come back the following day for the resolution.

What do you do to make your writing stand out? 


  • kelvish says:

    This is something to think about. Fun weekend, and waiting on fostering news, and so Happy for Thanksgiving! Great article and very timely for me! I’m a Joy “green” I deleted it. I think I need to put it back

  • Daniyal says:

    Hy Kat,

    Thanks for sharing this article with amazing information with us. I agree with you that “Content is king”. I learn many things from your article. Your four steps for writing content are amazing.

    Again Thanks for sharing this article.

  • listlar says:

    great post, I agree with you totally.. Content is always king . no matter what tactics you are following when you are doing wrong with content, you are not likely to rank any better on SERPs .

  • Akilesh Akil says:

    Hey Kat! The content plays a vital role for blogging! Again you proved it. People who are reading this blog should understand and learn the important notes said by Kat. Its just an amazing information. Keep on Rocking Kat.

    Thank You.

  • You are very right if a website has very optimized and unique content with a low keyword competition , it can rank very fast and easily.

  • Jade says:

    Keeping it concise is probably my toughest issue!

  • Shalini says:

    Great tips, I will certainly be keeping them in mind for my next post.
    Loved the second line about the zoo visit a lot.
    Thanks for the example, it has perked up my brain for sure. ?

  • Added my About Me page. Struggled to keep it short yet informative and I’m sure it needs more work!

  • Faye says:

    Unfortunately, all writers come face to face with writers block and I’m finding it very hard to avoid this problem. I guess it’s all about being fun and free in the world of creativity.

  • Sharon says:

    So glad I saw this, I’ve not updated my About Me page in a year! Lots of things have changed!

  • Vinma says:

    I am constantly changing my About Me page. I write and rewrite until I get exhausted. For me, the key to a gripping About Me is also updating it in a timely fashion. This helps in directly corresponding to what you are up to in the present which will jibe well with the reader while they read your posts. Just a thought.

  • Kay Froebel says:

    I definitely need to work on my post lengths. Sometimes I go back and realize… wow that is a LONG post. Great advice though! Really liked this 🙂

  • This post has been helpful. I don’t feel I struggle with the first sentence but more the last on my blog entries.

  • Mama Lisha says:

    It helps to reinforce those ideas over and over… Thanks!

  • Alexandra says:

    Great tips,please keep them coming

  • ashley says:

    WOW, this is sich a helpful post {and series}. Thanks so much for these great tips! Going to take a look at my “about me” page now 🙂

  • Deidre says:

    I am a rambler. I try to stop, i do! but I can’t.

    I also overuse exclamation points. True story.

  • jessie says:

    This is something to think about. Fun weekend, still waiting on fostering news, and so excited for Thanksgiving!

  • Kallay says:

    I’ve been told I have a great “About Me” page. It needs to be updated a little bit but all in all, I’m happy with it. I think part of it is the lists. People love lists. They’re easy to read, take 5 seconds to do so, and if they’re interesting enough, people will want to read the rest of the content.

  • Jenn Erickson says:

    As always, excellent tips ladies! I always learn something new here!

  • B says:

    I just recently created an about me page. Gives more detail that the blurb on my front page. It is a little wordy though, perhaps I should take another look at it.

  • I use to have an about page but then I just put then I deleted it. I think I need to put it back though. Going to work on it now:)

  • Jill says:

    I love all of things I learn here!! Thanks gals. 🙂

  • Great Post! Thanks for the info.

  • Andrea says:

    fabulous ideas! I wrote my about before I knew what I was doing in any way shape or form.

  • Thanks for the great tips!

  • Always a good reminder to review often and ensure it’s still relevant. Thanks 😉

  • Glamamom says:

    I like the suggestions on 101 but I have separate pages for contact/pr/disclosure, etc.

  • Christan says:

    Made an About Me page.
    It was previously “What’s My Story?” Which is still there. I’m going to have to edit that to, to make it more like a long version of the About me. Or delete it. I don’t know. What do you think?

  • I need to work on my About Me page, but I’m so so intimidated. 🙁

  • I definitely need to check this out.

  • This post gave me a lot to think about. Often I start my posts with a short anecdote that pertains to the topic, now I’m wondering if this might put some people off rather than engage them.

  • Really great advice.
    Capture their attention!
    State what you need to say.
    And roll on out of there! NO NEED to be 1 zillion paragraphs long, right?

  • Michele says:

    I’m a little late to the game this week. I posted my About page and yet I’m thinking about doing another round of edits. Thanks for making me think!!

  • elizabeth says:

    I haven’t been here in a few weeks, but SO glad I stopped by today. You inspired me to update my “About” page, and again, have wonderful advice.

  • Grandma Nina says:

    I’m enjoying these writing tips. Learning a lot. Thank you.

  • Holly Waligora says:

    Love it!

  • Brie says:

    This is certainly great info! I think the only thing I differ with is the idea of having all your PR-Info included on the same page. Personally, I prefer blogs who keep business and business and make the personal extraordinarily “YOU”.

    I’ve been blogging for about a year and a half now, at miscellaneous places, but I finally have a domain that feels like home. Hope to see you there! 🙂

  • M says:

    I need to figure out some more topics for NaBlaPoMo. Anyone have any great ideas??

  • Anne Galivan says:

    A couple of months ago an online friend, Annabel Candy of “Get In The Hot Spot” checked out my About page and gave me some pointers. Just like your posts, it helps to emphasize important points in your About page using either bullets, lists, or in my case, bold lettering. Also you should include some kind of call to action, such as asking people to sign up for your newsletter or RSS feed.

  • CK says:


  • Great idea. I’ll try to get to it tomorrow. We had Thanksgiving early today, and I’m exhausted!

  • Jenn says:

    Great article and very timely for me! I’m a pretty “green” blogger and could definitely use the feedback 🙂
    ~Jenn @ SavvySavingsMom.com

  • Kristy says:

    I’m here, I’m here! I’m in another city on an adventure with my family, but I am here. 🙂

  • Brittany says:

    good stuff!!

  • mamabear says:

    good thing to think about…gotta take another look!

  • Alisha says:

    Great information..TFS!!!

  • Torie says:

    This is great information!