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Sponsored Post: 8 Reasons Why You’re NOT Getting Paid Opportunities

By May 8, 2013May 26th, 201686 Comments

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Are you getting frustrated applying for sponsored post after sponsored post, without landing one? Have you ever wondered why you never get picked for those awesome opportunities?

Getting a sponsored post is about more than your UMV, page views or social media following. There are some key reasons that most bloggers don’t get picked for a sponsored post.

nosponsor8 Reasons You’re Not Getting That Sponsored Post

Today we are breaking down the top 8 reasons why you are not getting picked and giving you tips on how to fix it!

1. You don’t have a professional blog design:

Your blog is your store front window. First impressions are everything! This doesn’t mean you need to go out and spend thousands of dollars on a professional design. However, if you have a black background with teal blue font, a header that covers half of a computer screen, or so many pop-ups we can’t find your site, no one is going to be able to easily find the sponsored content you will be highlighting. Spending some time organizing your site and making it user-friendly will go along way.

2. Profanity:

It’s your space, so you should be able to express yourself as you see fit.  However, if you have profanity in your header, tagline, or bio, most brands might not consider your blog a good fit for their product or service. Be yourself, but if you are looking to work with sponsors think twice about posting profanity or adult content on your site.

3. Your blog posts never tell a story:

Ultimately, the brands we are working with want a chance to know YOU.  An ideal sponsored post is not a press release that has been cut and pasted.  It is you sharing with your readers why you are excited about a product, and why they should be too.

Go beyond publishing solely branded content.  Draw your readers in with your story, make them forget they are reading a sponsored post.

4. You’re not using best practices when it comes to your blog posts:

Quality counts.  When a brand is evaluating whether they would like you to represent their company on a sponsored program, they are evaluating details like spelling, images, what’s in your sidebar, and tons of other factors.  Be sure to put your best foot forward!

Also always remember that bigger is better when it comes to images on the Internet.  If you routinely use images that only take up a fraction of your post area, then you’re missing out on potential opportunities.  Show us your bright, big, beautiful pictures!

5. We can’t find your email address on your blog:

Sounds simple, right?  However, if we can’t find your email address quickly or if you are only using the dreaded contact form (gasp!), then we will move onto another site.  If you do have a contact form up, make sure your email address is listed above the form. PR companies need to be able to quickly enter your information into a spreadsheet. Forms don’t work well when it comes to grabbing your contact info.

6. You are not subscribed to our newsletter:

We circulate almost all of our sponsored post opportunities in our newsletter.  If you have not subscribed, how will you know if we have something truly great that’s a perfect fit for you?

7. You’re using the free version of WordPress.com to host your blog:

Unfortunately, it is against WordPress policy to run sponsored content on your site: http://en.support.wordpress.com/advertising/. This applies even if you own your domain name!  If you switch over to the self-hosted version of WordPress, or even Blogger, we’ll be able to include you in sponsored campaigns.

8.We can’t figure out where in the world you are:

Many of our programs are looking for bloggers in specific geographic locations.  If the location on your Twitter profile says, “wouldn’t you like to know”, we won’t be able to invite you to a live event.  Create an About Me page that gives a brand the info they need about you.

When it comes to where you live, provide the name of the nearest metro city and state.  We’d also love to know the ages of your kids, if applicable.  Consider a statement like: “Johnny was born in December 2005, and three years later, Jane joined our family in the summer of 2008.”

We’re not looking for your street address, but we do need to know that if we can send you a free Graco Jogger in exchange for attending a live event in Dallas.

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About Francesca

Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech. Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.