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Next to the content, pinnable images are one of the most important elements to your blog. Social media audiences demand good content and stunning imagery. Using imagery, a blogger can attract an audience and increase engagement. But what are pinnable images and how do you make them?
They are attractive images that resonate with viewers and summarize content. The term pinnable refers to Pinterest and “pinning” images to a board. But pinnable images are not limited Pinterest. Other social media platforms like Twitter and Facebook are using images to increase engagement, and the same principles apply. Your goal is to create eye-catching and amazing images to capture your audience’s attention. I’m going to teach you how to use Canva to create pinnable images.
How To Use Canva To Create Pinnable Images
Most likely the best platform I have found for creating stunning pinnable images is Canva. It is user-friendly, has beautiful images to choose from, text tools, and other elements. I think the final pinnables look professional and unique.
To start, create a free Canva account. On the home page, select the template size for your pinnable. I usually go with “Social Media”. Click the “more” link to find a wider variety of options such as Facebook, Pinterest, etc.
A blank template opens. For an easy design, select one of the already created graphics on the left. Click and drag into place on the template. Click the text holders to change the wording, fonts, sizes, or colors. Once done, click the “Download” in the upper right. The graphic will then download to your computer and your Canva account.
Again, select a template size such as “Social Media”. The blank template opens.
Search (upper left column) “grids”. The Category options open. Click the “Grids” icon. The grids are image placeholders. They allow images to auto size to the template so you don’t have to struggle to fit an image.
Select the grid of your choice by clicking on it. The grid will move onto the template. I like the single grid for most pinnable images. If I am doing a mood board, a grid with more sections for photos is appropriate.
Back in the search box, use keywords to search for an image. I searched “mountains with lake”. The image I selected is $1.00 indicated at the bottom right corner of the image. Though many images, graphics, and text elements are free on Canva, a few cost $1.00 each.
To use a personal image, click “Uploads” on the bottom left column. Here you can drag your image into your personal image library. Place the image on the grid the same way as above.
Tip: Use the stunning free image sites in this The SITS Girls article. They are amazing and free to use.
Resize, move, or stretch the image using the points on the edges of the image.
Alter the image using the “Filter” option on the image toolbar. Filter features include auto filters, blur, and photo adjustments. These are found in the “Advanced Options” drop down in Filters. I am in love with the “Filter” option. It is very similar to the image filters on Instagram.
In my sample, I added the “Festive” filter and increased the blur.
How To Add Text To Images With Canva
Canva has several options for adding text and graphics to your image. Click “Text” on the left. The first options are the text holders for main, subtitle, and body text. The next options include several pre-designed text holders, some with graphics. You can customize the pre-designed text holders text, size, font, and colors.
For our example, we’ll use the first option. Click the “Add Text”. The text box appears on the graphic. From the drop down menu change the font, size, and color of the text. Clicking on the text box allows you to move and reposition the box on the image. Continue adding text using the Subtitle and Body text boxes. I used League Gothic and Montserrat Light fonts.
Tip: Limit your font choices to 2. Too many different fonts clutter the image and distract the eye. Experiment with bold, size, italic, text spacing, and all caps to change the look while staying in the font family. It is also a great idea to stay with the same fonts for all images. This helps to establish your brand and creates consistency with your audience.
How To Add Shapes On Images With Canva
You could stop with text and have an amazing pinnable. If you are looking for something more try adding shapes.
Search “Shapes”. Click on a shape and it will appear over your text and image. Click the shape to change the color (select a color that compliments your image). To adjust transparency click the down arrow. Increasing the shape transparency creates a “foggy” type backdrop for the text. To move the shape behind the text, click “Back” on the toolbar.
When pleased with the design, click download, pay for any images or graphics, and the pinnable is on your computer ready to share.
How To Create Links For Images With Canva
Add hyperlinks to text easily. Highlight the desired text. Click the down arrow on the text toolbar. Select “Link”. Type the link address into the box. The text is now a hyperlink.
Looking for More?
When you have mastered basic pinnable images using Canva visit the DesignSchool. DesignSchool focuses on helping improve your design skills. It teaches tips, color design, fonts, and imagery.
I have learned a few new tricks going through the Canva tutorials, and my pinnable images are already improving!
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