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The SITS Girls

The Secret to Success is Support

5 Ways to Increase Your Newsletter Subscribers

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I have to be honest, I’m one of those people that if something seems intimidating I will keep putting it off. That’s exactly what happened with my blog’s newsletter subscribers. I just kept my regular sign up, if someone wanted to know when a new post went up, they would get emailed and that was okay for me. But, then I saw all my blogger friends jumping on the bandwagon and getting super fancy newsletters. I got jealous. I just had to get one of my own, and customize it, and make it pretty. Lucky for me, people actually wanted to sign up! Amazing!

newsletter subscribers

5 Ways To Increase Your Newsletter Subscribers

Here are tips to increase your newsletter subscribers, reader tested, blogger approved!

1.) Make it easy to sign up

There is nothing worse than wanting to follow your favorite blog and not knowing how. The easiest way to get more newsletter subscribers is to have your subscription box plain as day on your sidebar. Don’t make us work for it; make it easy!

2.) Free offer

This is probably the most common way you will see other bloggers to get you to sign up for their newsletter. I have seen anything from free printables to eCookbooks. If this is something you can do, then go for it! But, make sure it is something relative to you and your readers, and something you know they will enjoy!

3.) More than just one opt-in form

Offer more than one way to sign up. Along with your sidebar sign up box, have a way for them to sign up at the end of your posts. There are plugins that you can easy use that will insert your sign up box code easily and pain free. You can also use Hello Bar and have a floating sign up box at the very top of your page, there are even pop ups if that is your thing.

4.) Customize graphic for sign up form

This one is a little bit more tricky, but still doable. Instead of using a generic sign up box, customize it! This will ensure your readers will see it and want to sign up. Make it stand out!

5.) Link from social media

Link your newsletter into your Facebook profile. You know where it shows your photos on Facebook, on the very top by the header? You can also make one of those boxes a newsletter sign up! Now, when people go to “like” your page, they can sign up for your newsletter at the same time. Here you can also show what you offer for signing up if you offer anything. You can find a tutorial on doing this with MailChimp on Tomas Jones blog.

These are all simple, doable steps for every blogger to increase their newsletter subscribers.

Do you have any more tips to share? How do you grow your lists?

Keep Reading

Looking for more information about building your email list and newsletter subscribers? Here are some posts that you’ll find helpful:

About Tracie Nall

Tracie lives in Arizona with her husband, teen daughter, and more books than her shelves will hold. She spends her days writing and editing. Many of her words end up on her blog, From Tracie. Find Tracie on Twitter @FromTracie and on Instagram where she takes pictures of things that are yellow.

Reader Interactions

Comments

  3. Iris says

    Great tips, thank you! I’m currently working hard on a freebie that will be exclusive to subscribers. It’s a ton of hard work, but I do figure that people don’t love to share their email address just like that so if they’re going to sign up I gotta give them a really good reason that is useful to them.

  4. shaheena says

    I really appreciate the fact that you approach these topics from a stand point of knowledge and information. This is the first time, I visited at your site and became your fan. You are bookmarked. Please keep on posting.

  9. Charlotte says

    A newsletter is one of those things I’ve always told myself would be nice to have… but I never did much with it. Thanks so much for these tips… It doesn’t sound as difficult as I make it out to be in my head. How often do you recommend sending out a newsletter, or is each blog different? Thanks!

  10. Jessica @ My Life In Harmony says

    I’ve used Constant Contact for years to send out monthly newsletters to our clients at our Pilates studio/Physical Therapy clinic. With social media booming in the last couple years, the newsletter list has dwindled. Thanks for the great tips on increasing the newsletter readership! Great idea on special giveaways just for newsletter readers!

  13. Aruna - Young Yoga Masters says

    Hi Rebecca – to your question: in a blog people have to come to your website (or their blog feed reader)

    In a newsletter you can set it up so that your posts will land in their email box. You can send the newsletter every time you post or once a week with all your posts listed if you post a lot.

    I only do a blog post every two weeks or so, so I set my newsletter to go out whenever I post.

    That’s my understanding anyway. Hope it helps.

  15. Rebecca says

    I don’t get how a newsletter is different from a blog. Could you explain please? Thanks!

  18. Meghan says

    great post
    The words you use for subscription can have a serious impact on your subscription rates. What words do you use in your headings, content or call to action button.