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Using Klout to Show Your Social Influence

By May 20, 2013July 8th, 201445 Comments

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How many of you have ever heard of Klout?  Are you a member of Klout? After reading this post, I hope you join this free service and increase your Klout for sponsors and others to see.

KloutPicMonkey Collage

 What Is Klout & How To Use It

You may be wondering now, “what exactly is Klout?”  Klout is a social platform that measures your influence online from a scale of 1 to 100.  You influence score is based upon measurements that include all of your social media platforms ie. Twitter, Facebook, Instagram, LinkedIn, Pinterest, etc.  What is measured in these circles is how your content is shared by others, your followers, and how much of your content is retweeted, liked, commented on, etc.

 Increasing Your Klout

So how do you increase your Klout score?  By publishing compelling content that intrigues your followers to like, share, retweet, pin, etc.  The more they engage you and your posts, the higher your Klout score goes up.  The more mentions on Facebook and Twitter, the higher your Klout score will go.  The higher your score  gets, the more Klout you have with companies you want to engage in advertising their products!  That means more monetizing of your blog!

You can also increase your Klout score when someone who appreciates your information gives you a +K.  Have you ever seen that on twitter before?  +K’s are another form of increasing your influence, and it is done from peer-to-peer.  It’s another great way to interact with your peers, show them how much you appreciate their advice and influence, and helps increase your overall Klout.

 Becoming An Influencer

You can also gain enough exposure to become a Klout influencer.  A Klout influencer is someone who is a member who answers questions from areas they specialize in.  If you specialize in blogging, you will receive questions about blogging from other Klout members.  These are all now being compiled, and will be rolled out into a new program Klout will be launching soon.

 Why You Should Use Klout

So why should you even use Klout?  Klout allows you to engage with others who are your peers, allows you see who your influencers are, how they are ranked, and allows companies interested in advertising and sponsoring see exactly what kind of “Klout” you have.  The more Klout you have, the more people will want to work with you and advertise their brands with you.

 Getting Perks With Klout

Now comes the WIFM.  What’s In It For Me?  PERKS.  As your Klout score grows, you get awarded perks.  These can be anything from free business cards from a nationally known company, a nice camera, or even Admirals Club access to American Airlines Clubs in your national airports. How nice is that?  All from your social media influence.  Now that you are intrigued, go and check out Klout.com and start showing everyone YOUR influence. Ready to start earning some Klout? Make sure to connect with Jennifer on Klout.

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About the Author:7249298

Jennifer is the author/owner and all around DIY gal at PinkWhen. If she isn’t busy sharing her passion for creating on PinkWhen you can find her busy with her family and friends. You can check out all of her DIY projects on Pinterest and Facebook.



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  • Great write up! I have one question though… I have seen where other bloggers have their Klout Score, like a badge, on their blog’s sidebar and I for the life of me, cannot find how to post mine. Do you know how to include a Klout Badge on your blog? Thanks again for the awesome post!

  • Crystal says:

    Great article! Thank you Jen. I received an email today saying that I had been upgraded to a Klout for Business account. Do you have any info about what that means?

  • MomsThoughts says:

    I”ve been on Klout from the very early days. I can tell you the perks were much better and much more often back then. The site has grown and has become a bit overwhelming and ridiculous at this point. As one of your readers pointed out – you can arbitrarily be assigned as an influencer in completely irrelevant topic, the K+ thing is a weird popularity contest among people who are hoping for perks and not at all a reflection of your influence. Klout, in my opinion is a bit of a hot mess. What I use Klout for is just a measure of whether someone on Twitter is active, engaged and worth following. I think most sponsors realize the limitations of klout. There is some value to a Klout score, but it should never be the sole measurement of a person’s influence or status online.

  • Deby says:

    I wish Klout would let us add all of our social media channels. For example I have 2 youtube accounts, 4 facebook pages, 4 twitter accounts etc – it is hugely under-valuing my infuence by only allowing me to add a fraction of my outlets.

  • kim says:

    Great article. To piggy pack on what you’ve said, I noticed that Klout is creating a Klout Experts section. You sort of mention it, but I was looking at their blog today and realized that they are explicitly cultivating experts, which is probably of interest to the bloggers who read SITSgirls: http://corp.klout.com/blog/2013/05/klout-experts

    Thought I would share the link for those interested!!

  • Adrienne says:

    Thanks for this, Jennifer. I haven’t really paid much attention to my klout score in the past, but I should.

  • Kristi introduced me to Klout and its been great!! I’m always open to Klout exchange. If anyone is interested, tweet me or just give a +K and I will be happy to share the Klout love back!

    Thanks Krist – you ROCK!!!

  • LydiaF says:

    This seems like something worth looking into. Thanks for the head’s up! So much to learn about growing a blog…I’d be lost without SITs!

  • Foodie Laura says:

    I don’t know if my Klout just isn’t high enough or if it’s because I’m UK based but I’ve not seen any Klout perks yet

    • I am not sure if it is because of the location, but have you signed up to receive your Klout perks? You are awarded them as your score moves higher, and that being from your social media interactions.

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  • I have lots of mixed concerns about KLOUT. I have never had a client asked me what is my KLOUT score. Is it really valuable?

    • If you ever sign up with some blogging groups to work with their advertisers, you may be asked for your Klout score. It is the exact reason why I signed up for Klout. I had a group who I wanted to work with ask me what my Klout score was. For me, working with advertisers and sponsors is important, so I find this to be a very valuable tool. I believe the longer Klout is around, the more relevant they will become, and the more you will need to be included. I hope that helps. ~ Jen

  • I have gotten a ton of perks from Klout. I love it! I am waiting for a gift card from McDonald’s right now. 🙂

  • Thanks for the reminder, I had signed up for Klout in February but didn’t get it connected to Facebook or add the topics relevant to my blog. I didn’t know it gave you perks, I appreciate even the small ones.

  • Keia Lee says:

    Thank you for these tips Jennifer! I am headed over now to get signed up 🙂

  • Love it! Great tips 🙂

  • I’ve been a member of Klout practically since they started, but I learned a few things from this post.

  • Joanne says:

    I just signed up with Klout about a week ago and my score has jumped up quite a bit. The perks are awesome! I am looking forward to see the benefits of having Klout!

    Thanks for sharing this great information!

  • Tammy Eakes says:

    I have a Klout account and recently received an email from them telling me that my Klout score went up but I had no idea what that meant or what to do with it. Your post did a great job of answering those questions for me! Thanks for this great post!

  • Suebob says:

    I was on Klout. My friends and I thought it was hilarious to give each other +K in all of the bizarre things Klout assigned us influence in – I was influential in “war” and “Bristol” to name two weird ones. I kept trying to claim perks but they were always out, or they were things I never wanted in the first place. So I just quit about a year ago.

  • Kimber says:

    Thank you for the great info Jen! I have been learning about and using Klout more recently and it is great to know there are pay offs!

  • Great info Jennifer..I don’t use my Klout enough..I used to..but I need to get back into the habit for sure..thanks for the reminder 🙂

  • Felicia says:

    Love this post! I don’t know a lot about Klout and this has certainly helped me learn more about it and how influential it can really be!

  • Michelle says:

    Great write up! I knew I had a Klout score but didn’t quite know what it all meant until I played around with it a little this weekend after someone mentioned at Bloggy Boot Camp mentioned a Klout Perk she had gotten!

  • Great write up, Jennifer. I’m a big fan of the Klout network. Gotta love those awesome Klout perks! =) I also recommend other bloggers to sign up if they haven’t already. It’s a great program!

    Wishing you and all my other SITStahs a wonderful Monday and week!

  • I love it when I get a Klout perk!

  • I haven’t found a way to add Pinterest to Klout, it doesn’t appear in my list of channels – is there a work-around I should know about?