Blog Tips

How To Create The Perfect Tagline For Your Blog

By Jul 5, 20162 Comments

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When starting a new blog, or re-branding an existing blog, one of the most daunting tasks (after choosing a title and URL) is choosing a tagline. For some bloggers, it can seem impossibly difficult to come up with a tagline. We put a lot of pressure on ourselves to get it “just right.” So how do you choose the perfect tagline? It’s actually not as complicated as we make it out to be!After you choose a title and url, you need to write a tagline for your blog. It's the short intro that helps draw readers in. Use these tips to create the perfect tagline today.

How To Create The Perfect Tagline For Your Blog

Your tagline should include the following 3 things:

  1. Your intention: In only a couple words, your tagline needs to succinctly state what you aim to provide for your readers, and how you plan on providing it for them.
  2. Your tone: Is your blog serious? Funny? Witty? Charming? Your readers will learn what to expect based on your tagline.
  3. Your end-goal: Okay, so you have a mom blog, so what? You write about frugality? Big deal! Why should it matter to your readers? Sell yourself!

With those 3 components, the options are virtually endless. Sit down and take a minute to write out what it is that you want to provide for your readers and how you will provide it. This mini-mission statement will help guide your tagline-writing process.

Now take a look at the tone of your blog. Do you write with humor? Do puns make you roll your eyes? Are you very straight to the point? Your tagline should give your readers and idea of who you are and what you are like. Think of it as a complement to your title and part of the first impression or “curb appeal.” It is likely to be one of the first things your readers see, so you want to make sure it reflects who you are. If your blog is a serious blog about political issues, having a cutesy pun-laden tagline is going to confuse your readers.

Once you have an idea of what your tagline should convey, come up with ways to make it catchy and memorable. Can you use a pun or play on words? How about an alliteration or rhyme? Think of product slogans, jingles, and taglines that stuck with you. What do they have in common?

After you’ve come up with 5-10 tagline ideas, run them by a friend or fellow blogger. Ask them if any of the taglines stand out as being memorable. Ask them if they would want to read a blog with this tagline. You want it to be short and sweet, but still “hook” readers into wanting to learn more!

Here’s a few other suggestions to keep in mind for creating the perfect tagline:

  • Use cliches carefully. Don’t pick something that is SO cliche it won’t be immediately tied with your blog.
  • Avoid over-used phrases. Words like “musings” and “ramblings” are very overdone and won’t be memorable.
  • Play with words, but don’t go crazy. Using hard to spell/pronounce or overly lengthy words can make it difficult for readers.
  • Sell yourself! Don’t be too vague. You have one chance to hook your reader so make it count!

Most importantly, don’t stress out over the decision. While it’s important to your branding to have a killer tagline, you can tweak it and change it if you find your tagline isn’t working for you!

What’s the best tagline you’ve seen from a blog or business?

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About Rose Siders

Rose is a frugal lifestyle blogger and creator of An Exercise in Frugality, where she writes about everything from recipes and crafts to DIY and money-saving tips. She's been a professional blogger since 2011 and enjoys helping her readers get more out of life while spending less. She is married to her best friend, Andrew (aka. Mr. Frugality) and they currently live in Oregon by way of New York and Minnesota. You can find Rose on Facebook, Twitter, Instagram and Pinterest where she curates all types of awesome wallet-friendly ideas.


  • My tag line is…”Life’s Not That Much Fun If You Can’t Offend a Few People”. I think it’s totally fitting for my Realist Lifestyle Blog. I’m not sure if that’s even a niche, but I’m not too sure how to even classify myself.

    • I’m a dork, and didn’t even get my tag line down right. Ha ha..this is what happens when you’re rushing back from lunch. Here is the real tag line: “Life’s Not That Much Fun Without Offending A Few People”