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Take a look at your footer- that space at the bottom of your blog. Are you using it for more than a copyright statement?
Your footer is not just a place to dump sitemeter and analytics code. Actually, it is the second biggest design element in your site. It is literally the period at the end of your sentence. Think about it, you got the reader all the way down to the bottom of your site. Do a little victory dance!
Now that you’re done with that…think…Where do you want to send them next?
What do you want them to do now?
If you haven’t planned that out…you’ve kind of missed an opportunity.
How to make the most of your blog’s footer
Visitors want to click around when they landed on your site, but now that they’re at the bottom, and have fallen in love with you…now they want to check out some of your other categories. Maybe they didn’t want to subscribe to your site at the top now that you’ve hooked them. Your footer is the perfect space to give them another opportunity to subscribe, follow or like you, friend you… any way to give readers another chance to connect. For an excellent example, let’s check out Spearmint Baby. The secondary footer navigation is spot on and gives you access to more of the great material you just read.
Features in the Footer Space
While this navigation is easy to look at and easy to navigate, what if you just don’t have all that stuff to highlight? I understand sometimes folks feel like they are in link overload. Grab 3 or 4 of your most popular posts (this can be done in both Blogger, and WordPress) and put them with an image and excerpt in your footer. It’s clean, it’s easy, and it will get folks interacting with your site. Check out Design Sponge’s footer, I’m totally in love with it! (Since I’m a blog designer, it’s totally OK for me to be in love with a footer…right?)
Your footer is a great place to market your site’s strengths, and highlight your other endeavors.
Please don’t throw it away. Think about what else you want to say…and rock that footer!
How do you use your blog’s footer?
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Hi, I’m so happy to have found you SITS GIRLS as an amazing resource. I love the idea of getting a footer going on. I have the Thesis theme. Is there somewhere that you provide directions for how to set it up?
Pretty nice post. I just stumbled upon your blog, I wanted to say that its really well written Ive enjoyed browsing it. In any case I’ll be subscribing to your feed and I hope you write again soon! But not on my iPhone as the layouts a bit off!
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A thoughtful opinion and ideas I will use on my website. Youve obviously spent some time on this. Well done!
Jill Will Run says
You’re right… I should pay more attention to footers! I gotta get on that. Perhaps another task for the #28DBC!
my footer is a mess… it is on my list of things to figure out and master
I think I need to make my footer more appealing. Thanks for the useful tips!
I just realized my footer is so naked! Gotta fix that today – thank you so much for the tips!
I have never given the footer a thought so thanks!
Stephanie @ PinkPeacockDesignStudio says
I think it’s perfectly acceptable to be a in love with a footer. I’ve totally been known to want to make out with a clever sidebar image or two!!
Classic NYer says
I have literally never thought about my footer before. Literally.
Well, now that goes on the list of things to improve about my blog. Best of category, About me page, and footer.
This is exciting!
Great idea, is there a widget that is on WP that can make a better footer. I am new to blogging and working on my technical side. Trial and error. Thanks,
Kristi at Disney Insider Tips says
I need to work on my footer! I think I will do that today!
WOW! I never really thought about how important my footer was! I am looking to jump onto WP soon and I guess a redesign is in order… Thanks for the advice!