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6 Top Tips For How to Make an Infographic

By May 26, 2014 July 8th, 2014 12 Comments

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Infographics have been one of the hottest marketing trends to hit the internet in the past few years, and for good reason. When they’re done correctly, they’re visually striking, memorable and contain interesting, easy-to-digest information, which is perfect for this age of shareable, pin-able, and tweet-able media. However, it takes more than bright colors and pretty fonts to put one of these mini-masterpieces together. We’ve compiled 6 tips for how to make an infographic that is compelling and guaranteed to get noticed.

Make An Infographic

Top Tips for How to Make An Infographic

1.) Pick Your Topic, Know Your Audience

Keep your audience in mind as you begin to formulate your topic and design. Ask yourself: What message am I trying to convey? Who is my target audience? Brainstorm long and hard, and come up with ideas as to how you can best communicate your message in a simple, efficient manner. Take your time with this process, or you may end up having to start from scratch when you’re already halfway through.

2.) Collect Accurate Data

Make sure to rigorously research your subject area and be able to back up any facts and data with reputable, citable sources. Infographics are made to be shared, and spreading false or misleading information will hurt both your audience and your own reputation.

3.) Get The Right Look

As you think about your design, consider what kind of data you’re using. If you’re comparing trends over time, then bar graphs, tables, and timelines might be the way to go. If you’re explaining a process or need a way to visually link related information together, a flowchart or bubble chart might be more appropriate.

4.) Organization Is Key

The reason why many infographics don’t work is because there’s either too much information, or the information is difficult to read or follow. Imagine someone only glances at your work for a few seconds–what should they walk away with? What can they deduce, and what judgments can they make? Narrow down your research into a few key points, and make your case as concisely as possible.

5.) Art As Impact

Make sure your design helps, rather than hinders, your audience’s understanding of the data–all the pretty fonts in the world won’t save your work if everyone is left scratching their heads after they look at it. Play with text size, colors, patterns, and other design elements to make the most important information stand out, which will help people absorb your information at a glance, and draw them in to learn more.

6.) Promote!

Your infographic won’t do much good if nobody ever sees it, so ramp up the PR after your design is complete. Share your work on all the major social media sites, and enlist influencers and like-minded friends to help spread the word to maximize visibility.

Best of luck. We can’t wait to see what you come up with!


Looking for more info posts like this one on how to make an infographic? Here are a few posts that you’ll find helpful:

About the Author:
Susan Bodack manages the Social Media Marketing at InStyleSwimwear.com – an online designer swimwear retailer based in Philadelphia. Love these tips? Check out this other article from Susan on creating successful social media giveaways!

About Tracie Nall

Tracie lives in Arizona with her husband, teen daughter, and more books than her shelves will hold. She spends her days writing and editing. Many of her words end up on her blog, From Tracie. Find Tracie on Twitter @FromTracie and on Instagram where she takes pictures of things that are yellow.


  • Ravi Dogra says:

    I don’t know how you find the time to discover all these wonderful tools, but thank you, you’re a wealth of excellent knowledge 🙂

  • Hi Tracie, I was looking for some ideas in creating my own infographic titled My Digital Slice Of Life and came across this site. Its just what the doctor ordered. Thank you for sharing the information.

  • Patti says:

    Great article. Always so much to learn. I love the way you made it sound simple breaking it up into sections which made it easier to understand and soak it. Thanks

  • Charlotte says:

    Awesome awesome advice! I don’t make infographics nearly enough (scratch that… I don’t think I’ve EVER made one) but this is a great guide on how to get started. Thanks so much for the useful tips!!

  • […] 6 Top Tips For How To Make An Infographic: Infographics are a huge trend right now. They are “…visually striking, memorable and contain interesting, easy-to-digest information…” Here are six tips to make your own infographics. 17) Keep your audience in mind as you pick your topic and design. 18) Conduct research on your topic so you can support any facts and data. 19) Choose the right design for the information you’re sharing. 20) Consolidate your research into a few key points and share them as simply as possible. 21) Ensure that your design aids and doesn’t distract the understanding of the data. 22) When it’s all complete, share what you’ve made. […]

  • Suzy Garcia says:

    Any tips on the best resources to create infographics?

  • Madison says:

    Love this! This is so insightful, definitely keeping as a reference for the future.

  • These are great tips! Now I need to start working on an infographic…

  • Thank you for the infographics tips. I made one a while back and posted it on Flickr. It got a nice amount of views. An infographics site wanted it so I posted it there also. They are very popular, especially on Pinterest.

  • Thanks for the tips. I just made my first infogrphic and it worked out nicely.

    What I find now is that I also need to work out some branding and colour schemes so that when I put my pics and graphics together they don’t look like a dogs breakfast. They’re starting to clash because they are not planned as a group too.

    You can see my first info graphic at this post: