Instagram is a key social platform for influencers and brands. With over 700 million active users, it can feel really overwhelming. You can't just take beautiful pictures and hope people show up to like and comment on them — you need a strategy that will help you build an Instagram community that is excited to follow you and engage with your content. What You Need To Build A Strong Instagram Community There are several obstacles you need to overcome if you want to use your Instagram ...
Social Media
How to Use a Scheduler to Make Your Pinterest Traffic Explode
Confession, Pinterest has always been my least favorite social media channel and for a long time it was my lowest source of traffic. While I was always hearing about people having “viral pins” and getting gobs Pinterest traffic. I was getting crickets. Creating images isn’t my strong suit, and I wondered why I was wasting so much time on a platform that was bringing me so little traffic and joy. But I was also annoyed; why was everyone else getting so much traffic from Pinterest and I wasn’t. ...
How To Get The Most Out Of Your Facebook Ads
With the seemingly constant algorithm changes on Facebook meant to emphasize real people and authentic interaction, those of us who reach our audiences on the vast social network are left with the feeling that we have to pay for Facebook ads so our content can reach people. Facebook ads can be an effective way to target your community and for new people to discover your content, but it’s not as simple as paying some money and hoping for the best. If you really want to get the most out of your ...
How to Create Cover Photos for Instagram Story Highlights
As you may already know, Instagram stories can be organized into “highlights” on your profile. The ability to combine multiple stories into Instagram Story Highlights, content your audience can consume at their convenience, can be a very powerful tool if used correctly. If you are familiar with Instagram Story Highlights, you may have noticed the pretty graphics people use as their Instagram cover photo. I've created a step-by-step tutorial to show you how to make your own Instagram Highlight ...
How to Build Community On Social Media
You could say that social media is all about community and that community is now all about social media. In this post, I will share how to build community on social media in a way that is authentic and long lasting. Do you have to be vulnerable? Yes, but that’s the only way you are going to attract your tribe. How to Build Community On Social Media Let’s get started building community through social media. Facebook Groups What are your interests? This can be anything from weaving to ...
How To Create A Template For Your Social Media Images
No one has time to recreate the wheel with every single blog post. This is why creating a social media image template is vital to cranking out content that’s consistent and packs a punch. The best way I’ve found to do this is by using Canva. When you open Canva, you have the option of creating Facebook, Instagram, Twitter and Pinterest images that are optimally predefined to show well in their respective feeds. I’ll take you from concept to finished product sharing my go to resources to ...