#SITSClass: Cupcake Inspiration For A Blog Style Guide

By Sep 15, 2011May 16th, 20126 Comments

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Welcome to Day 6 of our latest Problogger class.  It’s time to talk “style!”.

We have spent a great deal of time over the past few days working on pillar ideas for new content and perhaps you have reached into your idea folder and come up with a few new posts. Now is the time to start thinking about how others will perceive your site simply by the way it looks.

I’m going to liken this to walking into a nice clean cupcake shop with beautiful white cake plate towers of various colored cupcakes all neatly displayed behind a clean glass case.

how to blog

Everything is displayed perfectly to a “T.” And hungry or not, it is inviting and makes you want to taste one of their lovely cupcakes.

This is how you want your readers to see your site; everything is lovely.

How do you do this? Create your own blog style guide for your site.

Blog Style Guide

A blog style guide is a collection of rules that you will use to guide your everyday decisions about how you present the content on your blog. (Note that we aren’t talking about the color or design choices you make, but rather what you say and how you say it.)

Your blog style guide also does not need to be lengthy, but rather will help you resolve questions that might arise any time you draft on new content.

You might include information on:

  • Spelling: In ProBlogger’s Poodle example, should he say “nail-clippers” or “nailclippers”? Regardless of which term you chose, it is important to stay consistent.
  • Capitalization: Would you use poodle or Poodle? Again, stay consistent both in the text and in your post titles.
  • The inclusion of photos and videos
  • How will you treat a multi-part series on your blog?
  • Text formatting, within your titles, headings, sub-headings, posts and so on
  • How will you treat quotes from others?

Each person’s blog style guide will be as unique as their blog. You can make it as intricate or as low key as possible, but the main idea to take away is the importance of being consistent within your blog.

Now let’s head over to the forum for today’s assignment.

More From Our Problogger Series

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About Shelley

For the last 3 years, Shelley has been chronicling her family’s life at I’m Still Standing. She is a special needs mom of two girls and a creative person ready to jump into any situation with both feet! She'd love to meet and chat with you any time. You can find Shelley on Twitter @shelleyellen.


  • PartlySunny says:

    Great tips. I’m so OCD about this. To the point that I probably make myself too crazy.

  • Such good points! I didn’t have a plan when I first started and now I am finding that I need to go back and fix my first posts so that they mesh with my current posts’ format. Simple fixes, but it makes a big difference.

  • Marie Cole says:

    I couldn’t get past those cupcakes….

  • Kathyj says:

    I agree. Consistency is key for a good blog. I try to keep my blog as simple and consistence—blog entry titles, etc.—as I can.

  • Life As Wife says:

    I love that even if we can’t participate posts are still open for us to follow along on our own! SITS you just rock!!

  • Oooohhh those cupcakes look yummy! Consistency is key whether it is cupcakes or blogging or writing or whatever you are doing in business. When I look at other blogs, I think of the experience when people come to my site. Links should be working, layout easy to navigate, etc. Think of the things that may make you turn away from a site and then fix them or just don’t do them on yours. Kind of my rule of thumb, a lot to keep up with!

    Great tips about the blog style guide! Thank you.