What to Wear: A Blog Conference Guide

By Mar 17, 2011October 31st, 201644 Comments

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Our 2011 Bloggy Boot Camp tour kicks off this weekend in San Diego.  We’re out of our minds excited!  The chance to meet our community in person, exchange hugs, and have some fun in the sun is wonderful.

One of the most common questions we receive prior to any conference is, What should I wear?  Is the attire business casual?  Are jeans OK?  What about the cocktail party?  How formal is that?  Rather than continuing to answer this question in e-mail, we’d thought we’d ask our resident design and style expert, Renee from Studio Bold, to lend us her fab fashion sense for a day.  Not only does Renee have mad skillz when it comes to blog design, but she also regularly stalks JCrew and all her favorite Etsy shops to get the latest scoop on what’s hot and in style.

Below are Renee’s recommendations guaranteed to help you feel your best at any conference this spring.  Enjoy!

Spring is in the air and Bloggy Boot Camp San Diego is right around the corner. If you’re like me, you’re wondering what you can do to freshen up your wardrobe this season in order to look sophisticated and sassy at Bloggy Boot Camp.

fashion dress

The Cargo Dress

A casual spin on the “little black dress” concept, this little number can be worn comfortably all day long at the conference and still look great for cocktails. To dress it up, simply put on higher heels and bolder accessories. The looks above can be found at Ann Taylor, Boden USA, Nordstrom and JCrew.


footwearThe Neutral Peep Toe

The must-have shoe for this season. It’s not quite thong weather in most parts of the country so these shoes do a great job of showing off just the right amount of skin. From sandals to wedges to espadrilles to boots they come in all styles and heel heights so you can pick something that you know you’ll be comfortable in. And the neutral color goes with anything in your closet. You’ll find similar styles in every store but the above shoes are at Nordstrom, Kohl’s, Banana Republic and Anthropologie.

The best choice for that easy-to-throw-on sweater — and a must-have for air-conditioned conference rooms. The v-neck cardigan has an angled neckline and low buttons that works perfectly with the collars on trendy ruffled blouses and tees. Wear it long or short, belted or buttoned. The styles pictured are from Ann Taylor Loft, Nordstrom and JCrew.


trenchThe Trench

This is the coat you’ll want to bring to Bloggy Boot Camp this spring. This lightweight layer is easy to fold up and stuff in your laptop bag or sling over your purse handle. And the traditional style and 3/4 length make it suitable for pants, skirts or dresses. Choose a neutral color to match every outfit or pick a bold color or print to make a statement. These trenches are from Gap, Talbot’s, Boden USA and Ann Taylor Loft.

About Renee

AKA - Bold Mom. Graphic and Web Designer, Wife and Momtrepreneur. Eats, sleeps and breathes design. Loves helping bloggers look their best! Studio Bold | Bold Mom | Twitter | Facebook