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The topic of brands versus bloggers and how to form effective partnerships is something we are passionate about on SITS. Just think back to the recent post from Jami of Gold PR where she described in detail what brands are looking for in the bloggers they work with.
Our commitment to this topic aligns very well with BlogFrog and their mission to provide bloggers with a platform that supports community growth and a way to connect with amazing brands. BlogFrog’s communities literally offer something for everyone in the space in terms of conversation and growing your blog. Today, BlogFrog Co-Founder Holly Hamann is sharing information about how bloggers everywhere can get started working with brands and making money from their site.
What’s wonderful about BlogFrog is they have done all of the hard work for you, like tracking down contact information, selling your blog, and even creating a pitch! All you need to do to get involved is sign up. It couldn’t be easier.
Brand partnerships are not just for big bloggers
When Rustin and I first launched BlogFrog, our mission was simple – make it super easy for people to create, discover, and join communities of like-minded people. At the end of the day, what all human beings need and want is to belong; to feel connected to another person who is passionate about the same things we are or who has shared similar experiences. Learning how women bloggers form community is a never-ending learning (and fun!) process for us. We go to blogging conferences. We talk with you on the phone, Skype and text. We stalk you on Twitter, laugh at your Facebook posts and have lost many hours of productivity getting sucked into your Flickr streams. Our heartfelt purpose is to understand what people need from communities and then make it easy for bloggers to get involved. Two years and 80,000 members later, I’m happy to say that is still our mission.
Since relationships with brands has become a growing element of community-building for many bloggers online, we’ve also made it part of our mission to help create a mutually beneficial eco-system between bloggers and brands. Partnerships where bloggers are respected, valued, appreciated, and compensated for their influence and hard work. Partnerships that recognize that small and medium sized bloggers engaged with loyal readers in niche markets are extremely valuable (yet often overlooked).
Brands are growing up and getting more mindful about forming lasting partnerships with bloggers who already love their products. BlogFrog works with a lot of these brands, like Hallmark, Kenmore, Living Social, International Delight, and many others. We have dozens of opportunities in the coming months and are always looking for bloggers who want relationships with brands. Maybe you are a parenting blogger. Maybe your niche is food, health, crafts, humor, reviews or photography. Maybe you are a military spouse, parent of a child with special needs, a video expert, dog lover, or adventure traveler. Your niche as a blogger is one of the things that make you special and brands love that!
If you are interested in working with BlogFrog on some of our brand campaigns, please take two minutes to fill out our online form so that we can get to know you better! We like to get to know our bloggers before we team them with brands so we ensure that the opportunities are beneficial for everyone.
More about Holly Hamann from BlogFrog:
Holly has spent her career launching and growing start-ups in the Internet, bio-medical, entertainment, video, and other tech industries. She has a passion for researching and studying internet and social media use by teens, GenY, and women. She is a blogger, public speaker, contributing writer on technology and marketing to various publications, is an American Marketing Association “Marketer of the Year” award recipient and a guest blogger for The HuffingtonPost. She lives outside Boulder, Colorado and blogs about technology and parenting teenagers. You can find Holly answering questions about marketing as a community leader in the BlogFrog community or follow her Twitter at @hollyhamann
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I’m already a follower of Blogfrog.
http://theblogfrog.com/1504106
This is an AWESOME article! I am always on the lookout for products and services that help make my busy readers lives easier and product reviews are a fav of mine. Once again SITS is da bomb!
I’ve enjoyed using BlogFrog, though with the new job it’s been a while since I’ve been there. Do you work with bloggers outside the US too, or are you only focused on those who are based in the US?
I love BlogFrog! I am on several boards and love the relationships and connections I have made!
Bernice
Mostly I have been concentrating on passive income sources but lately I have been giving deep consideration to becoming more aggressive in my income streams.
Sounds great! Can’t wait to check it out more! Thanks for the post!
Great post. I’ll be looking into blog frog now. I’ve also been inspired to delve into other niches. Time management would be a great topic to cover next!
http://hollydollyfashion.blogspot.com
I’m brand new to working with PR and brands, but figured this was as good an opportunity to begin the process! I took the plunge and filled out the form. My blog is still small, but my readership is growing and becoming more engaged and that couldn’t make me happier. Looking forward to seeing where this next step in blogging might take me!
great post! 🙂
There are a ton of great ways to make money blogging! I love this and look forward to seeing more about it and if it would suit me and my blog!
🙂
http://www.brewingdaily.blogspot.com
thanks for the info!
I’m really looking forward to looking into this and educating myself more on the topic!
great post! 🙂
Funny that you should mention this because I was seriously thinking about doing it earlier this year, but decided against it for lack of time. :-I
The Blog Frog has been a fantastic resource and forum. The support bloggers can find on the site is valuable. There’s a nice combination of casual chat and answers to serious questions. I love the site.
The sound of making money while blogging sounds great but then again, I don’t want to become obsessed with it, ya know?!
I feel like a little fish swimming upstream. I am so having trouble finding my niche. Wifey poo for 35 yrs Mom, grandma,care giver to my aging parent’s. Love craft and cooking. I am in signing up now. I am so happy to have found this. Thanks SITSGIRLS humm did I just find my niche.
sounds awesome, I signed up! 😀
Thanks so much for putting this out there. I went over and signed up through the online form and started a profile.
Gilda
http://evan-and-lauren-a.blogspot.com/
Thanks for the info. I wasn’t sure what blogfrog was exactly. I’m headed over now!
While I haven’t started my own community on BlogFrog (yet), I do love that happening spot! It’s fun to go into communities that are talking about what you’re into and connect more with the people creating the blogs you love to read! :>
Blog Frog is an amazing company to work with. I really like working with them.
I’m actually working on a course right now to start an info marketing site. I’m at a point right now in defining my niche. It will be something to do with Work From Home Women. I already have a blog and may somehow incorporate this. I’m in the very early stages, so this article of yours was very interesting to me at this point. I’ll be completing your online form.
I’m just at the point where I feel that my blog would be a solid platform for advertisers. Thanks for the info!
Hi. Thanks for this post. I liked you on Facebook now and I really am trying hard to grow my blog so I will return to get some more good advice on monetizing. I haven’t had much luck with that yet and I am unsure what I am doing wrong.
@inkscrblr