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Is Your Blogging Editorial Calendar Making You Money?

By Oct 7, 2013 July 10th, 2014 26 Comments

Is Your Blogging Editorial Calendar Making You Money?

No?

It’s not?

Well how come? Maybe you just need a better rhythm?

{You DO have an editorial calendar, right?}

Either way, if you’re ready to make money blogging by using an editorial calendar, read on…

Is Your Blogging Editorial Calendar Making You Money? via @HobbytoHOT @SITSGirls

3 Simple Steps to Make Sure Your Blogging Editorial Calendar is Making You Money!

1) Know Your Revenue Streams

What revenue streams do you run on your blog?

  • Ads
  • Sponsored posts
  • Affiliate products
  • Possibly your own products?

You’ve got to know your revenue streams and everything about them.

  • How they work.
  • What drives the sales and
  • How they fit into your overall blogging editorial plan

When you know WHAT your trying to make money with, it’s MUCH easier to apply a system using your editorial calendar and stabilize the revenue from your blogging. Know what makes you money and how it connects to your content. That’s the first step.

2) Connect Every Blog Post to a Revenue Stream

  • Your revenue streams should be directly connected to each individual blog post
  • Choose one revenue stream that fits well with each blog post you publish
  • Assign the revenue stream to it’s complimentary scheduled or published blog post {If you haven’t been doing this, go back to your most popular posts and edit your posts to add a revenue stream with a call to action. See what it does for you!}

For example: If my blog editorial calendar was covering ‘best dog training practices’ as a general capstone phrase and I scheduled a post specifically for dog training fences, then I want to make sure that I have access to a specific revenue stream in connection with dog training fences. It could be an ebook, the actual fence products, video training from an affiliate etc.

HINT: You’ll find that a handful of revenue streams/products can be applied throughout the duration of one blogging editorial calendar period. You don’t need a new revenue stream/product for every post!

3) Add a Call to Action

When you draft the blog post in your editorial calendar, add a call to action for people to opt-in, purchase, click or share the specific revenue stream/product associated each particular post.

This doesn’t have to be a hard sell, it can be, but it doesn’t have to be.

You can link the revenue stream/call to action throughout your post content, at the bottom in a text box or any other way – just make sure the call to action and working links are IN the body of the blog post somewhere, somehow. It doesn’t have to be all over the place, just one or two deliberate placements should do.

Voila!

You CAN make money blogging. You CAN create a stable income and you CAN enjoy it all at the same time when your editorial calendar is on the mark!

Simple enough right? Now let’s get moving!

Want to learn more about the blogging systems I use? You can hang out with me over here and learn more about monetizing your blog, doubling your productivity and sticking to your dreams! See you on the Hobby to HOT! blog…

Ready for More? Keep Reading!

If you enjoyed this post on making money with your editorial calendar, then keep reading!

26 Comments

  • […] post after post like…5 Ways to Tell Your Blogging Editorial Calendar is Done Right!  and Is Your Editorial Calendar Making You Money? And even came across a Pinterest board dedicated to editorial calendars, here. So the research […]

  • Super good information. I truly believe it is possible to have great heartfelt and relevant blog posts and still be able to tactfully be able to connect some sort of income stream to it!

  • AmySue says:

    Great Read thanks!!

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  • This post was great for me, After signing up to a few affiliates I now realise I need to keep track of them more productively. Thanks!!!

  • What the heck is a revenue stream?!?! agh!!!
    Gosh I should know this stuff by now.

  • Great post with awesome tips! Pinning!

  • A year later and my blog has changed so much, been streamlined, yet all the brands I’d want to sign up with show me as denied. Do you know any way to have those changed? I’m so sad I jumped the gun early on

  • Steal it from another activity. I like to think of my tasks or anything time consuming in an hourly pay frame. You spending an hour on the phone to get an active account vs. writing a post or social media etc. could potentially mean a perpetual pay check. Much higher return than promoting for an hour 😉 Totally worth it!
    Love your determination 🙂

  • Melissa Dell says:

    Last year after attending BlogHer, and finding out about affiliate sights, I used one to sign up for a bunch of advertisers. Although in my “green” state I was denied probably for a few reasons. Primarily one being the blog was more of a journal than a method to expand into a brand/business.

    A year later and my blog has changed so much, been streamlined, yet all the brands I’d want to sign up with show me as denied. Do you know any way to have those changed? I’m so sad I jumped the gun early on :/

    • Melissa, what you’re describing is a common occurrence, unfortunately :/ I’ve worked with accounts that drive huge numbers of traffic and they get denied too. Most of the application processes are automated and go through a series of test points.

      The only way in the past we have remedied this is to reach out via email/telephone to the networks one at a time to request a re-application. Sometimes it takes a number of emails and sometimes there isn’t a number to call, but I would say from past experience, keep at it. It’s worth the time it will take you if you feel you are a good fit for the specific network and they are a good fit for you.

      • Melissa Dell says:

        Thanks Bonnie. I need to now find more hours in the day to call. LOL

        • Steal it from another activity. I like to think of my tasks or anything time consuming in an hourly pay frame. You spending an hour on the phone to get an active account vs. writing a post or social media etc. could potentially mean a perpetual pay check. Much higher return than promoting for an hour 😉 Totally worth it!
          Love your determination 🙂

          • Melissa Dell says:

            I wanted to update you that i reached out via the affiliate websites (didn’t realize they had an email for each account) and was re-considered and approved for the ones I had been denied before! Yay 🙂 And also signed up for another few brands that I’ve talked about and are relevant on my site. Now to update old posts 🙂 Thank you AGAIN for this push!

          • Excellent!!! Way to go! I LOVE hearing success stories like that 🙂

  • Great advice! Thanks!

  • Penelope says:

    Great post! Can you give examples of a call to action, for instance, to Amazon links?

    • Penelope, great question.
      Your call to action can be in the body of the text, as an image in the text, a sidebar jmage/optin and more and link to, for instance, your amazon item. There are hundreds of ways to create an active CTA. Something as simple as

      “I love this book -INSERT BOOK NAME/LINK- because it taught me exactly how to do what I’m teaching you right now. You should check it out!”

      We just launched our editorial calendar training for bloggers too and it covers how we incorporate CTA’s and revenue streams into every post to increase revenue. You can check it out here if you are interested 😉 -> http://hobbytohot.com/ultimate-blogging-editorial-calendar-system/

  • Shanna says:

    Bonnie, this post is well timed for me. My mastermind group suggested that I find a way to schedule all my blog and social media posts to help me stay organized and sane. And I think your post is right on the mark! I get so caught up in blogging, sometimes I forget why I started a blog in the first place – to help connect people with my store! Thanks so much for sharing this article!

    • Thanks Shanna!

      You’re not alone – we all forget. We get caught up in content and ideas… I’ve been there and I’ve watched hundreds of other bloggers do the same. It’s never bad to earn an income, it’s smart to provide a service and make a living from it 😉