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The SITS Girls

The Secret to Success is Support

How To Get Paid To Manage Other People’s Social Media

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Are you organized? Do you love social media? Can you get amazing interaction because you rock at building a community? If you answered “yes” to any of these questions, you can get paid to manage social media accounts!

I know it sounds a little like an infomercial, but it really is that simple! Many bloggers and other business owners would rather do anything than spend time on their social media accounts. They outsource this to people like you, because you’re efficient with time and know what you’re doing.

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How To Get Paid To Manage Social Media Accounts

If you’re running your own social media accounts successfully, others will notice! That is your first “in” as a social media manager for others.

Tools to Use

To be a successful social media manager, you must be organized. I’m talking spreadsheets, planners, the whole nine yards. It’s also helpful if you’re decent with time management. There are tools you can use to make your life as a social media manager easier.

  • HootSuite: A free program (with a $9.99/mo upgrade available) for scheduling tweets, Facebook posts, etc. This also works for posts in Facebook groups, which is great.
  • Cochedule: A content marketing editorial calendar for WordPress, $10/mo.
  • PicMonkey: A free photo editing tool (with a monthly upgrade available), PicMonkey makes my life easier all around. There are several PicMonkey tutorials on The SITS Girls blog.

How to Find Clients

  • Facebook: There are many groups (I won’t link to them because they change all the time) set up specifically for finding virtual assistants and social media managers. Join those, watch the flow of things, and offer your services as soon as you feel comfortable.
  • Craigslist: While Craigslist can be kind of shady and spammy at times, many of my clients have found work by utilizing their ad section for their local area. The best thing about being a social media manager? You can service clients from all over the globe! So essentially, you could put an ad up in every city you can find to grow your client list that way.
  • Locally: If you haven’t created business cards for your services yet, now’s the time! You can make your own business cards using Picmonkey, or you can order them from places like Vista Print.

What to Charge

Much like with blogging, what to charge is completely up to you. While we have a habit of undercharging, I think pricing our services properly is something we can only learn from trial and error. When I’m pricing a job, I think of my hourly rate (or what I hope to get paid each hour – it varies), and how long the job should take me. Sometimes you will end up pricing too low, because you underestimate the time it will take. That’s where experience comes in! The more projects you work on, the more clients you have, the more streamlined the process will be.

How to Get Started

Start by writing down your goals, and work backwards while making a step-by-step plan for yourself. If your goal is to have five new clients by the end of next month, that’s great!

If that was my goal, the first thing I would do is type out the service I want to offer. Next, I’d join some Facebook groups specifically for bloggers and Virtual Assistants. From there, just keep making progress towards your goal. If you reach it quickly, set a higher goal. If you don’t reach it, reevaluate and figure out why you didn’t. Connect with others that offer social media management and see if they have any advice.

Keep Reading

Looking for more information about social media and making money? Here are a few posts you’ll find helpful:

Disclosure: This post includes affiliate links.

About Tracie Nall

Tracie lives in Arizona with her husband, teen daughter, and more books than her shelves will hold. She spends her days writing and editing. Many of her words end up on her blog, From Tracie. Find Tracie on Twitter @FromTracie and on Instagram where she takes pictures of things that are yellow.

Reader Interactions

Comments

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  10. Kerry Sauriol says

    Lets also remember that just because you are ‘great’ at your personal marketing does not mean you will be great at biz social media. Having a rudimentary understanding of b2b or b2c marketing is a must. Understanding reporting strategy and roi for the customer is a biggie…..and again knowledge of the going rates out there too would be nice as this industry is chronically underpaid.

    • slapdashmom says

      Many bloggers need social media marketing, and if you (as a blogger) have a good enough understanding to do your own, it’s very likely that you will handle someone else’s well. There is really no “going rate” because with social media there are so many variables. Which tasks are you completing? How long do they take you? What is it worth to the blogger or business? Throwing numbers out would probably be a bad idea considering how different the market is for each specific industry, figuring in exact tasks/time, experience, etc.

      • Kerry Sauriol says

        actually their IS a going rate because we all need to be charging fair hourly rates for our services. Being that so many people think their teen daughter can manage their accounts, making sure people are charging fair and decent rates make it better for all of us in the industry instead of just undercutting each other. Being professional enough to speak about ‘variables’ and how social media marketing works no matter what the industry is or the needs is what separates the ‘professionals’ from the …er not so professional.

        • slapdashmom says

          I prefer to be fair to clients based on their individual situations, and I feel that it’s best to base prices on experience as well as tasks. We all do things differently, and that’s okay. Thanks for your input!

  13. Janice says

    Ah. Maybe someday – after I’ve got time to promote mine! LOL. Awesome tips though. You guys are so informative!

  15. Joanna @waygomom says

    Great article! Just remember not to undercharge – seriously take into consideration how much time you’re going to be spending on it. You may also need figure out how to do analytics and/or ROI reporting, which depends on the client’s needs how that would work. I would also highly recommend having a written contract (EchoSign is great for electronic contracts!) that details what you will be doing, what you’ll be paid for the work, how long the term is of your partnership, etc.

  16. danielle says

    I would love to find something in social media and your tips are very helpful. But I am having trouble finding a legit FB page. Is there one or two you recommend?