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8 Things All Bloggers Should Know Before Pitching a Brand

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Bloggers want to work with brands and brands are looking to get the word out about their products.

What could be a better match made in heaven, right?

Wrong.

Without the knowledge of what is needed before you pitch a brand, you may never get a brand to bite your pitch and you could be missing out on making the money you deserve as an influential media producer.

bloggers pitching brands

8 Things You Need To Know Before You Pitch a Brand

Before sending off a pitch to a brand, here are 8 questions and to do’s that you need to make sure you have covered. Missing any of these steps could mean the difference between landing the project and getting passed over completely!

1) What is the brand currently doing in social and what could you do that is different?

If you are being pitched, then you know they are working with or trying to work with bloggers. How’s the pitch look to you? Think they are going to get many takers? Pitch them how you would want to be pitched, be creative and include any social channels, apps, etc. they may have that you can help them promote or leverage in what you can do for them.

2) What are the goals the brand is trying to achieve?

Facebook likes, Twitter followers, awareness, sales, etc.? Find out what their goals are and decide how you plan on helping them achieve those goals.

3) Who is the brand’s core audience?

If they are reaching out to you and you are pitching back, then the audience can be obvious (bloggers like you), but if you are pitching them out of the blue, do your research and find out who their core audience is.

4) How much is your time worth?

Think long and hard on this one. What does a program like the one you are pitching this brand look like? How many hours are you going to have to spend? Think about if it’s just you participating on your blog or if you are pitching a program with a bunch of bloggers. Are you going to have to pay the bloggers or will you provide them with product as payment? Will you be hosting a Twitter party, etc.? You need to think of every hour you will be spending recruiting, planning, executing, paying other bloggers, etc. and what you are worth per hour of work. Then you are ready to pitch.

5) Are you going to be able to help them achieve their goals?

This is important because you want them to be a happy customer when your program is over. If they are happy, they may come back for more. If they are happy, they may tell their friends who work with other brands. Here in Bentonville, the neighborhoods are filled with the brands we all love and they talk to each other and share their successes with the companies they work with. Always over deliver on what you promised the brand you will achieve and everyone will go home happy!

6) Do you know how to gather the data needed to show them their SOV (share of voice) now and then once your program is complete?

Educate yourself and invest in good metrics tools to give them a full report once your project is over. You could even show them their SOV as part of your pitch.

7) Have a media kit ready

Think of everything you could do to help promote a brand on your blog. How much will you charge for Twitter parties, banner ads, sponsored posts, text link ads, to host a giveaway, to guest post, etc.? Can you back these numbers up with stats? Who are you? Why should the brand work with YOU?

8) Know your stats or the stats of the group of bloggers you wish to engage in your program

What is the total reach the brand will see if they work with you? Why is working with you valuable? Show your worth and all that you have worked so hard to achieve.

Now that you now know what you need before you pitch a brand, it’s your turn! Go get ‘em!

About the Author
COURTNEY VELASQUEZ | VP – COMMUNITY RELATIONS for Collective Bias. Courtney is located in Bentonville, Ark., and has 10 years of retail management experience. She has been running the private blogging community called Social Fabric for the past 2 years and runs her own blogs DetroitMommies.com, MiamiMommies.com, and DiscoveringArkansas.com.

About Francesca

Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech. Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.

Reader Interactions

Comments

  1. Nicole says

    Thanks for the tips! I am at the point that I will soon be pitching brands and honestly I do not know where to start. This will definitely help me to get started!

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  5. Paulin says

    Thank you for writing this article. There is so much non-information out there regarding this topic that it’s refreshing to finally read an article that is actually helpful.

  6. Danny says

    This is a very important topic, Francesca.

    I have been doing a lot of reading up on the importance of branding for websites and blogs, and it stands out as something that may in many cases, make or break a sites potential level of success…

    It’s also something I am personally coming to terms with, after seeing where I have lacked considerably in this area….

  8. Erin S. says

    Great tips! Thank you for posting this. I am trying to learn more about working with brands, and your piece is a good checklist of things to consider.

  14. Nikki says

    Thank you for sharing these tips. I always try to follow these guidelines as well, but I see many other bloggers that do a review for a brand, and in my opinion do not deliver. It is not just about getting what you want, but you must live up to what you promised you would do for the brand as well. I always try to to give the brands I work with 110%.

  16. Andrea says

    Good post! Of all the tips I’ve read about this – you’ve posed some questions in a different way that makes me think differently about the whole process.

  18. Andrew says

    Wonderful post! I think a lot of bloggers forget the service they are providing is first and foremost to help the brand achieve their goals. Doing research before pitching is a must! Know the brand, know (or at least have an idea) of their goals. Great post!

  19. Maggie S. says

    I can’t wait until my blog is big enough to go for it. So many articles of this nature are more difficult to understand. I am definitely going to keep it for later.

  20. Kimberly Gauthier, The Fur Mom says

    Courtney, this is a fantastic post! The one that really resonates with me is “what are they doing now?” I’m currently building a relationship with three major pet brands and one thing that I know that they’re not doing is providing the “real” experience. What happens when the products reach our homes. I share how I use their products, how our pets like their products, what I do to be able to afford the premium products. What I love about this approach is that anyone can apply it to any industry and add their own personal spin making it unique!

    Great share. Thank you.