This post may contain affiliate links which may give us a commission at no additional cost to you. As an Amazon Associate we earn from qualifying purchases.
We’ve got a secret to share with you today when it comes to making money from sponsored posts. If your goal is to write a post for a brand that you know they will love, one of the most important steps in your writing process is to read your post instructions and then… wait.
That’s right. Wait.
In order to really blow away a brand, you want to create a post that is uniquely YOU… integrating your story into the brand’s message. This can’t be done by blasting through the writing process and putting a post together in the blink of an eye.
Give yourself time to mull over the writing prompt and figure out a way to make what you are writing about unique, interesting, and most importantly, a part of the story you are already telling on your blog.
Tips for Writing a Rockin’ Sponsored Post
Getting your readers interested in your sponsored post is one of the most important parts of your job once you are selected for a campaign. This process starts with your writing prompt. Even if you’re given a dull and not-so-interesting topic, you can spin it around to where… poof… it morphs into something you AND the brand love.
Here are 11 different ways to create stand-out sponsored posts:
Get Creative – Virtually!
A brand hires you to post about their clothing store, but you’ve never visited and it’s located half way across the country. So, what are you going to do to make your post shine?
I recently had a sponsored fashion post I was working on, but I hadn’t gone shopping for a new outfit lately – so I created one, virtually. The brand loved my creativity and unique sense of style, and complimented me on how I got my readers involved by asking them to create an outfit as well.
If you can’t make it to the store that you’re writing about, get creative by including screen shots, screen casts, or even a Google+ Hangout about the brand.
Write a Tutorial
While working on a sponsored post for a craft brand, I created a tutorial using their products. Not only did this ensure my post would do well on Pinterest, it meant the post would be shared with less effort on my part, which is always a plus!
Instead of just talking about glue, I made an interesting post that people want to share, which means more exposure for the brand! If you can deliver a stellar performance on your first sponsored post for a brand, they will most likely come back for more.
Lots of bloggers absolutely hate being in front of the camera. If you can gather up the courage to create a vlog for your sponsored post, the brand is going to be blown away! By making a video, you’re showing them that you’re ready to go above and beyond for them – and everyone loves that!
Make Them Laugh
Write a parody. Funny content is king! Always be sure to use your unique voice, but if you’re naturally sarcastic and/or funny, use that to your advantage!
More Ways To Make Sponsored Posts Amazing:
Here are more ways to get creative with your sponsored content. And we even created a pinnable image for you to keep as a reminder going forward!
- Create a recipe showcasing the brand’s product
- Make a list
- Include a lesson learned
- Integrate current events
- Create a story with photos
No matter how you decide to put your posts together, be sure to give it your all – every. single. time.
Let’s chat all about sponsored content today in the comments below or on our Facebook page.
How do you make sure your sponsored posts rock?
When it comes to making money online, our Massive Sway network is the team you want to be working with. Not only are we bringing our community fantastic opportunities, but our educational platform also cannot be beat. Check out the below posts on sponsored content and keep learning!
- 8 Reasons Why You’re NOT Getting Picked for Sponsored Post Opportunities
- The 3 Most Important Questions To Ask Yourself Before You Write a Sponsored Post
- 4 Essentials Your Sponsored Post Might Be Missing
- Essential Camera Gear For Beginning Photographers - Aug 12, 2022
- Finding Your Friends on Instagram - May 3, 2022
- Magic Mosaic Easter Egg Coloring - Mar 5, 2022
- 11 Recipes For National Peanut Butter Lover’s Day - Feb 24, 2022
- Our Favorite Things – 2021 Edition (Holiday Gift Guide and Giveaways!) - Nov 15, 2021
- Easy Pumpkin Bread Recipe - Sep 2, 2021
- Low Light Photography Tips for the Holidays - Nov 11, 2020
- DIY 30-Minute Thanksgiving Tree - Nov 8, 2020
- The Spanish Princess Part 2 Is Coming - Oct 8, 2020
- Fabric Pumpkins – DIY in 15 Minutes - Sep 9, 2020
- Jack-O-Lantern Marshmallow Pops - Sep 7, 2020
- DIY Mini Herb Garden - Aug 30, 2020
- Step by Step Plan to Drive Traffic to A New Blog - Aug 30, 2020
- Six Tips to Reduce Stress In Your Life - Aug 30, 2020
- How To Take A Food Photo From Good To Great - Aug 30, 2020
Cathy Chester says
Thank you so much for this post. It helped me a LOT! I am now going to embark on my sponsored post with more ideas and creativity. Thanks so very much.
Great tips! I love the idea to create a virtual outfit!
Wonderful tips! I love the smiley brand rep too 🙂
Laura Townshend says
These are fab tips. 🙂 Thanks for sharing them and giving me a fresh way to look at sponsored posts.
Sandra from It's Tidy Time says
These are really great tips, and a reminder that the idea of getting into vlogging is pressing and I just need to get started, jump in and go! Thanks for posting 🙂
Great tips! I love sponsored posts but start getting bored, so this is a nice pick-me-up from that 🙂
Sonia Barton says
I haven’t ventured into sponsored posts, but that’s a good list to make any subject post more interesting. Thank you.
Shari Lynne @ Faith Filled Food for Moms says
Great tips Sadie! I have just GOT to start Vlogging more. My mind just never seems to go there! Must make note on my computer! LOL
Timely post. I’ve been thinking about how to write a sponsered post that’s more interesting. I never seem to understand sponsored posts but this helps me get an idea. I always do them like reviews but to put them in my normal posting, in my own topics helps give me ideas. Gosh you’d think after two years I would have figured out soon sponsered posts ! 😉
Thanks for the tips! I hate reading boring sponsored posts, especially the ones that read like MadLibs. “I love (insert product here) and they paid me to write this. Blah, blah blah.”
LOVE these tips- so so true!! It’s fun to really try my best to impess a company with creativity!! I see it as a creative challenge 🙂
Lily S. says
Wow, just reading this got me uber excited! I then went ahead and wrote a post on “how to use Twitter to run your affiliate marketing campaigns” scheduled to post on my Blog tomorrow afternoon.
Gina St. Aubin says
Thanks for this. I’ve been wanting to do something more creative, and much different than the traditional review / sponsored post. These ideas are perfect!
Great ideas. Use the video option every once in a while but will be implementing a couple of them as well.
GiGi Eats Celebrities says
I always make VIDEOS! 😀 That’s just my thannngg!!
I’m bookmarking and pinning this since I have a really important sponsored post coming up. Love these ideas — this will definitely stretch me to try to think outside the box more!
Amber @Thrifty Ninja says
I love these ideas! I always try to make my sponsored stuff have more value…and it helps a LOT. 🙂
Sarah Fuller says
Thanks for the great suggestions.
Very nice ideas! I do try to review products I am familiar with or have tested- but these are some great ideas as well!
I recently used three of these tips on a sponsored posts and the brand was very happy with the post too! Thanks for including several more! I’ll be looking to this list again!
Erinn S says
I did the recipe trick and my brands loved it. Good thing is I included 2 different food company’s and used it as an addition for my readers on the individual posts. (see http://www.3sonshavei.com/2013/11/ground-beef-still-available-with-zaycon.html )
Andrea @ Cloud Nine Chic says
Thanks for the wonderful tips, Sadie! I’m curious about how you create the virtual outfit… do you just pull images off of the sponsor’s site, or do they specify what items they want featured?
I’m definitely going to try some of these ideas, thanks so much!
I get permission from the rep before pulling images from their site, but they’ll usually be more than happy!
Aimee @ Irresistible Pets says
I love that you posted these tips to help bloggers develop content for sponosred campaigns. I do a lot of work with brands to create things using their product. I’d say those are my FAV types of posts!
It really does help if you use the product regularly and are pationate about it. I really like the vlog idea but once you get over the fear of it it usually works out really well. Great ideas, Thanks 🙂