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Make Money Blogging {Part 2 of 4}: The Business of Blogging

By May 22, 2013 July 8th, 2014 19 Comments

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It’s time to put the business into blogging, because it’s time for you to start making real money! Welcome back to the Make Money Blogging series part two of four. Grab a pen, cozy up to your screen and let’s get started!

If you missed part 1 of this series you will definitely want to check it out here.

And if you’re in the mood to learn more, you can come visit me on my new blog Hobby to HOT! 🙂




 1) Be Deliberate

Luck is not a lady if you’re goal is sustainable, scalable, consistent income – strategy is. There are so many facets of blogging. If you’re not approaching each facet with a deliberate strategy it’s going to cost you big time in the long run. (And you’ll spend days beating your head against the wall too 😉 )

The key is asking yourself: “Why am I spending time on activity X, Y, Z…”

I’m sure you’ve never felt like this, but I often hear bloggers talking about how much TIME blogging takes.

“It’s exhausting,” they say!

“It’s overwhelming and it’s taking everything I have. I comment and comment and comment. I guest post. I Facebook, tweet, pin, +1…. but I just can’t seem to get anywhere!”

Be deliberate with the time you spend on your blogging business. Make sure the things you’re doing are connected to revenue generating opportunities. If you’re commenting – focus on your own blog first and then authority bloggers. If you’re tweeting and sharing make sure it’s adding value for your readers AND connected to your revenue streams.

Always ask yourself, “Why am I doing this?” and “What are the consequences of my actions?”

When you deliberately prepare and deliberately promote, you’ll see the tables start to turn. Don’t be discouraged. You can do this!


 2) Set Boundaries

When you go from Hobby to HOT! and really start monetizing your blog there absolutely must be boundaries in place. You need to know what you will do and what you won’t do, or it can be completely overwhelming and a total failure. (Don’t be discouraged – you CAN do this!)

  • How much time do you really want to spend on your business blog?
  • How much energy do you have to devote to it?
  • How will keep the other pieces of your life in balance?
  • How does your business blog fit into your life?
  • What resources are you willing to use?
  • What level of risk are you willing to take?
  • Do you have a group of people who will help you stay focused?
  • Are you willing to hire help?

Boundaries help you to be realistic about the role that your blog plays in your life and the role you play in sustaining your blog as a business.

Knowing your boundaries empowers you. You don’t have to thumb for responses or stress over opportunities when you know your boundaries and have committed to abide by them. Your boundaries will help you establish and sort out what’s best for you and knowing what’s best for you is truly the backbone of your success.


3) Manage Expectations

 Managing expectations is a double edged sword: A) managing your expectations and B) managing your audience’s expectations.


A) Managing your expectations

Monetizing your blog isn’t an overnight thing and working tirelessly, hours on end, for free isn’t sustainable.

The trick to establishing and managing expectations that get you places is to focus on everyday victories.

 There will be highs and lows – don’t be tempted to ride that roller coaster. Knowing your boundaries and managing your expectations will help you stay in ‘neutral territory,’ and believe me, if you’re looking to run a successful business, neutral territory is the only place you’re going to do it.

 B) Managing your audience’s expectations

Reader’s expectations are HIGH! That’s ok, as long as you know how to manage them… 

If you aren’t careful, you can set yourself up for doing A LOT of free consulting via email and blog commenting. Readers don’t know when to draw the line – they don’t want to. So setting boundaries for them will also help you manage their expectations. For example you can set boundaries like:

  • You LOVE responding to comments on your blog, but you can only do it for 24 -48 hours after the post has been published. (This will do a number of great things for you in more than one way.)

  • Although you would LOVE to respond personally to every email you receive, you just don’t have the time – but your readers will understand that, they are busy too. You can have them comment with questions or tweet you and then reply via blog post for everyone to learn from. (One pattern you’ll find is that when one reader has a question, it’s usually a question at least half of your readers are asking too – save your time, keep your boundaries and meet their expectations – answer in a blog post.)

Those are just two simple ways to set boundaries for your audience and help manage their expectations (Since most of life’s difficulties arise from unmanaged expectations rather than failed attempts, this is an important step.)


4) Make Goals and Have a Plan to Reach Them 

This is easier said than done, but business is all about plans. I wouldn’t advocate a formal business plan here, just a simple plan with milestones and goals to help you reach your full potential.

I won’t say anything else about this right now – it’s an important enough subject that we are inundated with reminders about it on a daily basis: plan, plan, plan. 

Choose to plan. Choose to succeed.


 5) Adjust Your Sails

 Business is about meeting the needs of a market – that requires changes on a regular basis. What works today may not work tomorrow. Your audience has evolving needs and you need to be on the prowl for evolving solutions.

Without being overwhelmed, I think the simple most effective way to do this is asking questions and listening. People tell us everyday the things they want, but the irony is we get caught up in providing the things we think they need.


None of us likes to be told what to do, how to do it or why.

Validate your audience, give them solutions to questions they’re asking and let the rest go. Your plan, you will learn, isn’t always the best plan. As you move forward to build your blog and generate revenue, remember that everyday is a new day, don’t get stuck in yesterday’s offering.

Move forward with your audience. Learn to be one step ahead without getting in front of them. Let their responses guide your business endeavor and you will find that the work you do is so much more fulfilling, exciting and motivating when you’re moving forward with them.

p.s. Take a look at Hobby to HOT! My new blog is live 🙂 {Happy Dance!}

More on How to Make Money With Your Blog

Interested in reading more posts like this one? You will definitely want to click through the links below:



  • annika says:

    hi. I’m new here. just reading and learning. I have read this article and part 1 of 4 also. but i’m afraid i didn’t see 3 or 4. did i miss them somewhere? Help? Thanks 🙂

  • This is a very common problem. All too often bloggers try to impress others with their vocabulary, and loose their readers as a result. Its also common to see writers using industry lingo and acronyms (which isn’t a bad thing necessarily) if they’re accompanied by descriptions. he blog post could then act as a summary, peaking interest in the topic, which can then refer to the web page for those who wish to read more in depth.

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  • Fantastic put up, very informative. I wonder why the opposite experts of this sector don’t understand this. You should continue your writing. I’m confident, you have a huge readers’ base already!|What’s Taking place i’m new to this, I stumbled upon this I’ve discovered It positively helpful and it has helped me out loads. I’m hoping to contribute & assist different users like its aided me. Great job.

  • I feel like I keep losing my way with my blog. Can’t keep consistent comments going, and people only comment if I leave a comment on their blog. I have a big following on Twitter, great engagement on Facebook and Pinterest. I’m so frustrated with my blog!

    • You can streamline to focus on revenue and not commenting 😉 It sounds crazy but it’s true. Comments don’t drive revenue, so don’t feel like you’ve lost your way. You can do it! This afternoon on my blog Hobby to HOT! I’m releasing an article that I think will be really helpful for you in the Q&A series. Come check it out and let me know if it helps 🙂

  • Nick says:

    You made your point and not much to discuss. It’s like this universal truth that you can not argue with the truth is not universal, everything has its exception. Chexsystems

  • Dhruv Bhagat says:

    If you are into affiliate marketing, you have to be consistent, have patience and keep on experimenting with new things!!

    Thanks for the inspirational post btw 🙂

  • Emelie says:

    Great advice! When I’m ready to monetize, I’m definitely coming back to this.

    • Emelie, the beauty of it is that you don’t have to wait. In fact, no matter what stage your at, I highly encourage having a business backbone for your blog. It’s much more time consuming to go back and try to wiggle it in…

  • Kristen says:

    Really great advice! I’m trying to learn as much as I can about this subject. I feel like a little sponge, sucking in as much information as I can! I’m definitely going over to check out Hobby to Hot!

  • Tammy Eakes says:

    Sometimes I feel like all I do ALL day long is work on my blog but I still don’t know exactly where it’s going :-< I can't wait to get started on your program. http://www.NoSkinnies.com

    • Tammy, we’re gonna kick that feeling in the butt! You have some great skills… First step – check your social share options at the bottom of your posts – they go to your profiles instead of facilitating a share 😉

  • Charlotte says:

    Awesome, awesome post. Thank you! I think a lot of it comes down to working smarter, not necessarily harder. I have a hard time with that and then I feel as though I’m burning the candle from both ends (or whatever the age-old expression is). I really want to incorporate a lot of this into some sort of business strategy in the coming months, because I’d love to monopolize my blog a bit more than I’ve been doing.


  • Kate says:

    This is great! I am trying to figure this out more – setting boundaries and figuring it out. It is hard, but finding balance is so important especially with paid advertisements.

  • Angie Nelson says:

    One of my main goals right now is separating the Revenue-Generating activities from the Non-Revenue-Generating activities. It is becoming a lot easier to manage my time and increase my income as I can focus on the profits and pass along the “busy work” and distractions.