The SITS Girls

When Should I Use A NoFollow Link?

A NoFollow Link is a way publishers (bloggers like you and I) can tell search engines robots not to follow a link. This means you won’t give ‘votes’, or pass pagerank and anchor text, to sponsored or paid links.

But why would you not want to give good Google juice to the very companies that pay you for your services? Companies get very real benefits from running sponsored posts, even with the NoFollow applied to their links. Using NoFollow links keeps companies from buying links from bloggers, and it keeps Google from loosing trust in you.

When should I use a NoFollow Link?

How Do I NoFollow A Link?

It is quite simple to mark a link as NoFollow.

When you look at the text or HTML tab on your website, here is what a no follow link should look like:

<a href=”http://www.abccompany.com/” rel=”nofollow”>ABC Company</a>

Adding the rel=”nofollow” to the link is all you have to do, and Google will ignore the link when it crawls your site.

If a company, large or small, requests your services and requires a do-following link, my advice is: don’t do it. Companies like these are the very reason Google created this policy, and they don’t care if they damage your reputation with Google or not.

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