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Make Money

Writing An EBook: Turning Your Passion Into Profit

By Jul 19, 2011 April 13th, 2012 50 Comments

writing ebookJoining us today is Angela England, a problogger, freelance writer and author of 30 Days to Make and Sell a Fabulous Ebook. She’s here today to help us learn more about ebooks and why we should all consider writing one. Having most recently spoken at the Type A Conference on this very subject, Angela is one blogger who definitely knows her stuff! You can find her on Twitter @AngEngland and on her blog, angengland.com.

Over the past three years, I’ve written several ebooks for a myriad of reasons. I started exploring ebook and ebooklet creation after 3 years of web content production and freelance writing.

Initially, I was looking for another avenue to re-purpose the work and research from what I had already written about online. What I discovered, however, was something far more valuable – professionally, financially and personally.

When I Realized the Power of Ebooks

In 2010, for example, my ebook on Making Money Blogging – Moving Beyond Banner Ad Sales not only added five figures to my family’s income, but it also helped me fulfill my passion of assisting women in meeting their goals from home.

writing ebook

In fact, on my birthday someone emailed me the following:

I’m glad you were born and I’m glad that we “met”. Without you, it would have taken me a lot longer to get where I am today—sitting in my living room being able to work from home doing what I love. Thank you for leaving a beautiful footprint on my life.”

That’s when I realized how powerful ebooks could be for spreading a message beyond your own personal reach. Sure, I could post on my blog and my readers were learning how to be successful with their online efforts. But this wasn’t someone who had read my blog – she’d been referred to my book by a friend of a friend! How powerful that is!

What is an Ebook?

An ebook is a book manuscript presented in electronic format. The most common format is PDF; however, many people now present their ebooks in a Kindle format as well, with readers such as the Nook and Kindle becoming more and more common. And, in my mind, ebooks are a fabulous way to spread your message further beyond your own immediate reach.

Why Write an Ebook?

There are several benefits to writing an ebook, especially as a blogger or online business. You can build an additional revenue stream, brand yourself as an expert on a particular topic, and maximize your reach by enlisting the help of affiliates. Plus, you aren’t wasting the time and effort you’ve put into preparing and researching your past blog posts, but rather wringing every potential medium out of them.

When you have a business or service, an ebook can be a fabulous way to increase your reach and garner leads. For example, part of the five figures I added to my family’s income came from those who had purchased both my ebook and a blog consultation. The ebook was a way for them to become introduced to my philosophy, my knowledge and my voice. Nearly a third of those who purchased my ebook also purchased a personal consultation!

If you have a secondary service that you sell or offer via your blog, an ebook can be a great way to introduce yourself to potential customers.

How My Book Can Help

What I’ve noticed with my blog consultation clients is that almost all of them have had ideas for ebooks, but most of them felt stuck getting started. Either they were overwhelmed with how to actually create an ebook, or they create an ebook without any guidance and end up with a product they aren’t sure how to sell or don’t feel particularly proud of.

writing ebook

With a book like 30 Days to Make and Sell a Fabulous Ebook, readers are taken step-by-step through each stage of writing and selling an ebook. Topic selection, brainstorming, writing, and formatting are just the start of what this book covers. We also take you through creating a landing page to sell your product, how to set up an affiliate program and marketing ideas that will work for your audience.

One of the wonderful benefits to buying this ebook is the immediate access to a community of fellow bloggers interested in the very same subject! I used the Social Ebook Forums on the Type-A-Parent website to create a space where anyone who purchases the ebook can ask me questions, bounce ideas off fellow ebook creators, and collaborate on some amazing ideas!

As any good SITS Girl knows, the secret to success is supporting each other along the way. And that’s exactly what makes this ebook incredibly unique. It’s an extension of my desire to help others succeed in meeting their online goals.

On Thursday, I’ll be back again in the Education channel on SITS with tips on how to get started creating an ebook of your own. We’ll examine ways to tap into your personal passion and choose an ebook you can throw yourself into whole-heartedly. I can’t wait to see what you have to offer the world!

If you’re ready to get started on writing an ebook, or just want to learn more about everything that Angela described today, then head over to the Type A Parent ebook store today!  Angela’s book is available for the low, low price of $11.99.  You can find it here.

50 Comments

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  • Sharla says:

    I really appreciate your willingness to share your knowledge and experience. I will be back on Thursday for sure. I have written an adoption-related e-book and am just in the process of editing. There is still so much to do with formatting, cover design, marketing, etc. It can be overwhelming, which is what sounds appealing about you breaking it down into 30 steps in your e-book.

  • Dana says:

    I have always wanted to write a book but have never thought about the ebook option. Very interesting! Might have to get a copy of this ebook!

    dana
    http://theabundantlifeblog.com

  • I love the idea of writing a eBook to share some tips with my customers. Thank you for kick-starting my imagination!

    • When you have a business of any kind, an ebook can be a fabulous way to really connect with your customers. It’s like a business card that has high value. Something they read and keep your name in front of them time and time again. I’ve found about 1/3 of the readers of my Make Money Blogging ebook purchased a service of some kind from me – whether keyword research for their blogs, or a personalized consultation.

      The ebook served as a big introduction to me and my style and helped them feel more comfortable coming back to me with more advanced questions and problems.

  • LBDDiaries says:

    I don’t know if I’ve commented here or not! So I’ll go again – just wanted to say WOW on your ebook – it’s fabu. I have been messing with my e-book since 2006 when I took an entrepreneurial writing course that was teaching about ebooks. I think after I finish your book, I’ll make some changes and feel more confident about publishing it. This is so cool!

    • Thank you so much for your amazing feedback. That really means a lot to me – especially coming from an experienced ebook author like yourself. It’s easy to start out and not be successful right away…I had that same experience. What I tried to put into this book was 3 years worth of dos and donts to help everyone else skip that learning curve at my expense! LOL!

  • viviene says:

    Oh Angela, you are heaven sent! 2 other bloggers and I are on the process of writing an ebook! I’m so excited to read your book!

    http://www.theblogforbrides.com
    http://www.journeyofwoman.wordpress.com

    • Awesome! That’s exciting to hear! When you pick up the book be sure to join the forums for that personalized feedback – it can make a big difference.

  • C’mon, are you gals reading my mind? I’ve been toying with ebooks and affiliates and really need help (uninterrupted time) figuring it all out. Thanks for the great resource!!!

    • Hopefully the book will prove helpful to many as I break down each step into very manageable tasks for each day. One day you brainstorm topic ideas, the next day you select one to focus on first….etc

      By the end of the 30 day segments (even if it takes you three months to complete!) you’ll have your ebook cover, learned formatting tricks, contacted potential guests or review blogs, set a price for your book or thought about other ways to monetize, etc. Everything you need is broken down for you so you have a logical system to follow. Otherwise you wind up like me – wasting two years and WAY too much time trying to figure everything out on your own!

  • Anne Galivan says:

    This is something I absolutely need to do. Paul Cunningham at “The Blogging Teacher” recently did a series on this (that I’ve saved in my inbox to read) but this book sounds great as well. One of my goals as a blogger has definitely been to put out e-books. Looking forward to the information in this series!

    • It’s a great way to reach beyond your usual audience. And especially when you’re passionate about a topic – as most bloggers definitely are – it is just one more format for spreading the word.

  • Mar'ah says:

    Excellent post! I am looking forward to your next post!

  • Kristy Wilce says:

    I have already started exploring this idea and now I know where to go for additional resources! Thanks!

  • thanks for this great article. Maybe I’ll write one…someday!

    • I have a friend who is working through each day’s lesson one week at a time. 🙂 Yes…slower than the “average” pace but that’s still a fabulous ebook in less than a year!

      My guess is as she gets rolling through the process she’ll be able to double up her efforts and get done more quickly than 30 weeks. 🙂 But even if not, that consistent, regular effort will pay off for her in the end.

    • I have a friend who is working through each day’s lesson one week at a time. 🙂 Yes…slower than the “average” pace but that’s still a fabulous ebook in less than a year!

      My guess is as she gets rolling through the process she’ll be able to double up her efforts and get done more quickly than 30 weeks. 🙂 But even if not, that consistent, regular effort will pay off for her in the end.

  • I had the pleasure of sitting in on Angela’s session at TypeACon. She has a wealth of information! Her book is very helpful. but at the very least, be sure to be here on Thursday! She is such a joy and is always willing to share her knowledge!
    Bernice

  • I love this! I am already starting my idea board and am hoping vacation opens my mind up to new possibilities for upcoming posts and possibly an ebook in the future.

  • Alene says:

    Thank you – this is awesome information that I so needed. Perfect timing!!!! yahoo

  • I’ve been curious about ebooks and am excited to learn more. I’ll be back on Thursday to do just that! :>

  • Melanie says:

    Ebooks really can be champions. I know we sell more on ebooks than on paperbacks, that’s for sure. Well, at least for my company. (LOL.)

  • toi says:

    I really believe this is a sign. Another great tip about how to get your writing out there. Thanks for sharing 🙂

  • Melissa says:

    I am in the process of writing my first one and am so excited. Thanks for the valuable information!

  • Marie Noelle says:

    I wrote one and didn’t sell many copies, I guess I should give a look at your eBook!

    I think all I need is to know how to write a great landing page!

    • Sharla says:

      I went and looked at your site and your e-book page and I am by no means an expert, but I think that you would sell more copies if you had a set price instead of allowing people to pay what they can afford. For me, when I see the two options, it is a bit confusing and also takes away my confidence in your expertise. I hope you don’t take this comment the wrong way. I am not trying to offend. I think that your e-book cover is eye catching and like that it is part workbook and I think that you would sell more copies if there were a set price. But like I said before, I am not an expert!

  • Stacie says:

    My mind is churning… will be looking forward to your next post!

  • I plan to do this someday! Hopefully sooner rather than later!

    Thanks for this prodding me! Looking forward to Thursday’s post, and further investigating this process.

  • Eva Gallant says:

    I have written two books and am working on a third and fourth. Just trying to figure out how to publish them on Kindle.!

    • Kindle actually has a free conversion software program and a step-by-step tutorial that I was able to follow to convert this ebook from .doc to Kindle-friendly format very easily. It’s in their Kindle publishing – if you can’t find it let me know and I’ll email the link to you. ang.england at yahoo dot com

  • Cynthia says:

    What a great post!! I have been seriously debating how to write an ebook. I am off to purchase your book.

    Thanks so much,
    Cynthia

  • Jen says:

    Ebooks seem to be the new thing and I have been thinking about writing one.

    Great post.

    • I think the biggest difference in mainstream acceptance between when I wrote my big ebook end of 2009, and now is the availability and affordability of readers like Kindle and Nook. They are so prevalent people EXPECT ebooks to be available on a wide range of topics now.

  • Bibi says:

    I’ve been toying with idea of writing ebook myself…..I wouldn’t know where to start. This is a great resource for me. I will be buying the book once the kids are back in school and I can concentrate on myself little more.

  • mangiabella says:

    I’m completely intrigued….I have been exploring the possibility of an ebook in my head, but haven’t really taken any steps to learn more about it…this is fabulous!

  • What a great resource! It must be a wonderful feeling to be helping others find their passion and also be able to help others.

  • Denise says:

    Perfect timing (for me) on this post! I’m working on a book right now and I’m ready to put it together in an eBook. Looking forward to reading this book; thanks!

  • Becky says:

    I keep seeing posts about writing eBooks. Must be a sign. 😉 Thanks for sharing your knowledge, can’t wait to read more!

  • Heather says:

    I’ve been thinking about writing an e-book. I think that it would be a great way to offer all of my research and experience to others. I’m definitely excited about this series.

    • Heather – that’s exactly what prompted me to make my first booklet – it was tiny, just 25 pages and designed to be passed around by my childbirth education students to their friends and such. It was just a way to offer my research and experience to people I may never have otherwise been able to touch. I think, since you have ideas brewing already, you’ll love Thursday’s post where we talk about topic selection and I have a special bonus included straight out of my ebook!

  • WOW .. this sounds like a fabulous wealth of information.. thanks for sharing it …HHL

    • Thanks! Love your blog name by the way – precisely why never wear heels. Lol! Ebooks aren’t always an immediate and huge success, but they can be. And that’s what is so exciting.