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How to Create SEO Friendly Blog Post Titles

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So you’ve got terrific, original content- fabulous! But if you don’t start off with a strong, clickable blog post title, your genius will be relegated to the fifth or sixth pages of search engines.

Fear not! I’ve culled the top five tips for creating better blog post titles; ones which will be SEO friendly and inspire readers to click through!

SEO friendly blog post titles

How to Create SEO Friendly Blog Post Titles

1) You need keywords that are strong- and easily indexed by Google
This is hugely important to remember: Google has zero sense of humor. I agree, Does Anyone Else Think It’s Weird That I Stirred Soap Into My Coffee This Morning is a downright hilarious blog post title. But search engines will have no idea what to do with it. It’s not gonna shove your post higher in search rankings because it felt you were especially clever that morning. (Bummer, I know.) So save your witty repartee for that handy “content” section of your blog post, and keep your post title simple. (And try keeping your soap separate from your coffee creamer.)

2) That said, don’t get married to your draft post title
As you write your piece, allow for newer, more powerful keywords that may have popped up while you were creating content. Sure, you may have started out writing about Alpaca grooming tips, but if the piece evolves into how to best house Alpacas, go back and tweak the post title. (Don’t lead the people astray.) And there are great tools to help you choose those perfect key phrases! Google Keywords, for example, helps you pick keywords for your post title that are highly searchable yet low in competition- meaning folks will see your alpaca blog way before the rest.

3) People love numbers in titles
I have no idea why, they just do. Maybe something about 4 Ways To Guarantee Happier Monkeys seems more doable than Happy Monkeys Are Attainable. So whether you’re offering up 19 Reasons Your Child Can’t Eat Dairy or 3 Things To Do Today To Make Tons Of Cash, number those posts. (And if someone could hurry up and write that last article, I’d really appreciate it.)

4) Adjectives are your friend!
Tell me the truth, which group of words would inspire you to click on over: Exceptional, ridiculous, and stunning? Or Nice, good, and fine? Unless you’re reworking a textbook from the 1950s, forget about the Dick and Jane adjectives and go big (and descriptive)! Gorgeous Lint Art In 4 Effortless Steps. I’d click that.

5) Ask a question. Or make a statement
Utilize the whos, whens, hows, whats, and whys in your post title and you will get readers clicking through to discover what, exactly, makes you such an expert. How I Lost 15 Pounds Overnight. When To Potty Train Your Exceptional Emu. But here’s the kicker: you’ve gotta follow through with your title and actually address the darned emu issue. Link bait n’ switching is not only annoying, but leaves scores of emu-owners in the dark as concerns potty training.

Now get out there and create strong, clickable post titles to match your stellar content! Got any tips you’d like to add? Comment below!

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About Tracie Nall

Tracie lives in Arizona with her husband, teen daughter, and more books than her shelves will hold. She spends her days writing and editing. Many of her words end up on her blog, From Tracie. Find Tracie on Twitter @FromTracie and on Instagram where she takes pictures of things that are yellow.

Reader Interactions

Comments

  1. mad in seo says

    We’ve been a lot of volunteers in addition to starting a completely new structure in your community. Your website presented us all with handy facts to art with. You have done an impressive job plus our total neighborhood are going to be happy to you.

  6. Angie Wright says

    This was the best post I have read in a long time. Title is where I struggle and the adjectives is something I had not even thought about. Thanks a million. New follower in me for sure.

  7. Cadry says

    Great tips! I especially liked the one about the adjectives. I tend to shy away from creating a recipe and then calling it, “The only tomato soup recipe you will ever need. This magnificent soup will change your life.” However, superlatives entice clicking! 🙂

  8. Teresa says

    Great tips! I especially like the BIG adjectives suggestion – I haven’t heard that one before. Gorgeous job. 😉

  10. Becky L says

    Thanks for the pointers on blog post titles. Always something I’ve had issues with. Learned some ideas at a conference I attended that had a session for bloggers. Live, learn, incorporate!

  14. Whitney says

    Awesome tips! It’s hard though, because I can totally fall into the ‘This is such a funny title’ trap. Problem is, it’s probably only funny to me! Thanks much! 🙂

  18. Tanya says

    Great ideas! I noticed that you now have to pay for Google keywords. I have been having a very hard time finding a site you don’t have to pay for. any suggestions other than putting my keywords into a web search?

  21. Leslie says

    I like including my general category (i.e. recipes, tutorials) in my post title as well as a description. Who knows if it helps SEO, but I figure that if it helps me when going through my archives it must help other people and search engines as well!

  28. Monica @ The Yogi Movement says

    This is great! What about if I have a premium theme that let’s me use two titles. Can you use a funny title and then use my SEO pack in my theme use the alternate title. Or, should I do it with both.

    For example, my clever title was: Why You Should Take A Shot Of Wheatgrass Instead of Green Vodka on St. Patricks Day

    And my SEO title was: top 10 nutritious green vegetables that are also delicious.

    What are your thoughts?

  29. Raquel says

    Ha ha! I have to laugh at the Emu potty training…seriously, I would click if that were a post! I have heard you can modify the title once the permalink is established. Is that correct and would you recommend it?

  33. Yvonne I. Wilson says

    These are really great tips to follow! Been focusing a lot lately on how I can draw more readers by working on my blog post title, so this is a timely post. Thanks for sharing! I will also be pinning and sharing elsewhere. Continue to have a fantastic day! 🙂

  39. Charlotte says

    Awesome tips! I’ve often wondered why posts with numbers tend to generate more traffic, but makes sense that people want bite-size content to hold on to. And also, I’ve had to stray away from clever headlines too (but there are times I still bust them out ((like when I say to hell with SEO today!)).

    Thanks so much for this!!!

  40. jennifer says

    I never really thought much about SEO blog post titles; I always try to use good keywords within with post, but this is great simple info. Thanks!