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So you’ve got terrific, original content- fabulous! But if you don’t start off with a strong, clickable blog post title, your genius will be relegated to the fifth or sixth pages of search engines.
Fear not! I’ve culled the top five tips for creating better blog post titles; ones which will be SEO friendly and inspire readers to click through!
How to Create SEO Friendly Blog Post Titles
1) You need keywords that are strong- and easily indexed by Google
This is hugely important to remember: Google has zero sense of humor. I agree, Does Anyone Else Think It’s Weird That I Stirred Soap Into My Coffee This Morning is a downright hilarious blog post title. But search engines will have no idea what to do with it. It’s not gonna shove your post higher in search rankings because it felt you were especially clever that morning. (Bummer, I know.) So save your witty repartee for that handy “content” section of your blog post, and keep your post title simple. (And try keeping your soap separate from your coffee creamer.)
2) That said, don’t get married to your draft post title
As you write your piece, allow for newer, more powerful keywords that may have popped up while you were creating content. Sure, you may have started out writing about Alpaca grooming tips, but if the piece evolves into how to best house Alpacas, go back and tweak the post title. (Don’t lead the people astray.) And there are great tools to help you choose those perfect key phrases! Google Keywords, for example, helps you pick keywords for your post title that are highly searchable yet low in competition- meaning folks will see your alpaca blog way before the rest.
3) People love numbers in titles
I have no idea why, they just do. Maybe something about 4 Ways To Guarantee Happier Monkeys seems more doable than Happy Monkeys Are Attainable. So whether you’re offering up 19 Reasons Your Child Can’t Eat Dairy or 3 Things To Do Today To Make Tons Of Cash, number those posts. (And if someone could hurry up and write that last article, I’d really appreciate it.)
4) Adjectives are your friend!
Tell me the truth, which group of words would inspire you to click on over: Exceptional, ridiculous, and stunning? Or Nice, good, and fine? Unless you’re reworking a textbook from the 1950s, forget about the Dick and Jane adjectives and go big (and descriptive)! Gorgeous Lint Art In 4 Effortless Steps. I’d click that.
5) Ask a question. Or make a statement
Utilize the whos, whens, hows, whats, and whys in your post title and you will get readers clicking through to discover what, exactly, makes you such an expert. How I Lost 15 Pounds Overnight. When To Potty Train Your Exceptional Emu. But here’s the kicker: you’ve gotta follow through with your title and actually address the darned emu issue. Link bait n’ switching is not only annoying, but leaves scores of emu-owners in the dark as concerns potty training.
Now get out there and create strong, clickable post titles to match your stellar content! Got any tips you’d like to add? Comment below!
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mad in seo says
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Brenda Jenkins says
These are awesome tips! Thank you!!
Love these tips! Its amazing how important the title is.
Daidri | Thee Getaway Gal says
THANK YOU! This post was very helpful, they are simple yet smart reminders. I get hung up on my post titles for way too long. 🙂
Thanks. This is really helpful.
Angie Wright says
This was the best post I have read in a long time. Title is where I struggle and the adjectives is something I had not even thought about. Thanks a million. New follower in me for sure.
Great tips! I especially liked the one about the adjectives. I tend to shy away from creating a recipe and then calling it, “The only tomato soup recipe you will ever need. This magnificent soup will change your life.” However, superlatives entice clicking! 🙂
Great tips! I especially like the BIG adjectives suggestion – I haven’t heard that one before. Gorgeous job. 😉
I’m just LOLing at your hilarious titles! Thanks for the great tips!
Becky L says
Thanks for the pointers on blog post titles. Always something I’ve had issues with. Learned some ideas at a conference I attended that had a session for bloggers. Live, learn, incorporate!
Lisa @ The Wellness Wife says
Thanks for the tips. I love your writing style. A little humor but you get the point across.
Joanne T Ferguson says
G’day! Great tips! Thanks for sharing and yes being hilarious doesn’t get one’s blog title noticed by Google! 🙂
Great ideas to write good post titles …
Awesome tips! It’s hard though, because I can totally fall into the ‘This is such a funny title’ trap. Problem is, it’s probably only funny to me! Thanks much! 🙂
Erin @ TheGrassSkirt says
Great tips! Your last comment under #1 cracked me up.
Tanya M @ Mom's Small Victories says
I need to do better with searching for keywords to make my post more searchable. Thanks for the tips and the laughs!
Rebecca | LettersFromSunnybrook says
Great ideas to make every word inn your title count! Between Blog Hops and Pinterest, you really have just a picture and a few words to draw in readers.
Great ideas! I noticed that you now have to pay for Google keywords. I have been having a very hard time finding a site you don’t have to pay for. any suggestions other than putting my keywords into a web search?
Excellent article and writing!
I started using that kind of titling and it is helping!
Thank you so much, I’m loving all the great posts at SITS! I do have to find a way to implement these tips. Happy Monkeys Are Attainable is precious!
I like including my general category (i.e. recipes, tutorials) in my post title as well as a description. Who knows if it helps SEO, but I figure that if it helps me when going through my archives it must help other people and search engines as well!
Lori Hil says
I definitely need to work on incorporating more “number” posts! Great image for Pinterest!
[email protected] says
I really needed this! Wow I am learning so much at SITS Thank you!! I am so grateful for all the wisdom that get’s shared!
Janelle @ Run With No Regrets says
I have wondered if my blog titles are appealing…thanks so much for these tips, I will definitely keep these in mind, especially using more adjectives!
emily doughty says
Great tips!! I will be following some of these, especially do not “marry” draft post title. Lately I do my title last!
Nicki Lewis says
Not only are these good tips, you totally made me laugh! Emu potty training lol!
Monica @ The Yogi Movement says
This is great! What about if I have a premium theme that let’s me use two titles. Can you use a funny title and then use my SEO pack in my theme use the alternate title. Or, should I do it with both.
For example, my clever title was: Why You Should Take A Shot Of Wheatgrass Instead of Green Vodka on St. Patricks Day
And my SEO title was: top 10 nutritious green vegetables that are also delicious.
What are your thoughts?
Ha ha! I have to laugh at the Emu potty training…seriously, I would click if that were a post! I have heard you can modify the title once the permalink is established. Is that correct and would you recommend it?
Susie (The Esthetic Goddess) says
Wow! These a fabulous tips! Thanks!
wow ! this is really helpful ,thank you
emily doughty says
Thank you so for sharing, it is so worth the extra time to spend on SEO!
Yvonne I. Wilson says
These are really great tips to follow! Been focusing a lot lately on how I can draw more readers by working on my blog post title, so this is a timely post. Thanks for sharing! I will also be pinning and sharing elsewhere. Continue to have a fantastic day! 🙂
[email protected] says
Simple and easy instructions, thank you so much for sharing 🙂
Cheryl at Snaps of Ginger says
My mind is already clicking!!! I definitely need to start following these tips. Wednesday’s post will have an exceptional title!!
Laina Turner says
Thanks for sharing I have really been working on this aspect.
Linz @ Itz Linz says
great tips! thanks so much for sharing!
Thanks for sharing these wonderful tips Keely, I really appreciate it.
Awesome tips! I’ve often wondered why posts with numbers tend to generate more traffic, but makes sense that people want bite-size content to hold on to. And also, I’ve had to stray away from clever headlines too (but there are times I still bust them out ((like when I say to hell with SEO today!)).
Thanks so much for this!!!
I never really thought much about SEO blog post titles; I always try to use good keywords within with post, but this is great simple info. Thanks!
Michelle @ Esculent Dreams says
These are such wonderful tips! And the one about numbers?? So true! 😉