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Facebook is so much more than a way to keep up with our friends and family. These days, do you know who is on Facebook? Everyone. Everyone you’ve ever met, their sister and their mom. Probably YOUR mom.
You get the idea.
These days, you can find something for everyone on Facebook, which is exactly why you should be using it for your blog. In fact, using Facebook can increase engagement more than almost any social network, making it a powerful social marketing tool. So, why aren’t you seeing a return?
Five things you’re doing wrong on Facebook.
1. You don’t have a Facebook Fan Page. I know some of you are appalled at the thought of not having one- and then some are appalled at the thought of making one! But, having a place for people to learn more about what YOU are all about is essential in creating your social footprint, and right now, like it or not, that place is on Facebook. Whether you are looking to promote sales or connect with others to grow your blog, creating that Facebook Fan page is going to help you do it.
2. You’re not using it. How many of us are guiltily nodding along to this one? I cannot tell you the number of times I have doled out this advice for years; use your Facebook page. Post regularly. Add content. There may not be a ton going on at first, but the more you build, the more they will come. Making yourself accessible, relatable, and engaging will do the most for your engagement. More engagement means more readers, which equals more success for you- and that all starts with using it.
3. You don’t make it easy to like you. Facebook is smart–they make themselves accessible everywhere. And where they don’t, we do it for them. Including on our blogs. The biggest way to be failing Facebook is to not connect to it. Make it easy for people to like you and continually see your content. Go to https://developers.facebook.com/docs/reference/plugins/like-box/. Fill out the super-easy boxes to customize it to your liking. Get the html code and add it right into your blog in the widget area. Facebook is THAT accessible. Sharing content easily seems to make you want to share more content–good lesson learned, no?
4. You don’t share the love. Do you have a friend who is all about me, me, me? Do you also hide her from your Facebook feed? Us too. Remember, engagement is about just that–engaging. Make sure you visit other pages and friends and contribute content that is of interest to everyone. You love when someone visits your page-the same goes true for other people, bloggers, friends, or companies.
5. You’re not sharing interesting content/links from others on your wall. Don’t be afraid that sharing other content will drive people away; instead, focus on the fact that fans will appreciate the content. If you’re promoting a new cookbook share some awesome links from other recipe blogs. If you’re all about the latest trends, share a link to a new eye makeup tutorial from one of your favorite blogs. The possibilities are endless, and sharing resources makes you a resource.
How do you utilize your Facebook Fan Page? Tell us on our own Page!
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