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The SITS Girls

The Secret to Success is Support

Creating a Facebook Fan Page That Rocks

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If you haven’t noticed, Facebook Pages (also referred to as “fan” pages) are beginning to rival websites as the go-to destination for people looking to connect with brands. Most people check Facebook everyday — they don’t look at individual websites nearly as often. Not sure if you need to have a Facebook Page for your brand? Check this out: Facebook fan pages have created more than 5.3 billion fans. This translates into additional traffic to your website and more people buying into your brand.

What Makes People ‘Like’ Your Brand?

With millions of pages out there to follow, people need a reason to listen to what you have to say. Getting your Fan Page to stand out may mean the difference between generating more ‘Like’s and having people move on without becoming a fan. The bottom line is that customizing your Facebook Fan Page has now become as important as customizing your website.

This is where the landing or “welcome” tab comes in. (Note: Facebook still refers to it as a tab even though it no longer looks like one.) A landing tab is your default tab displayed to non-fans when they visit for the first time. Instead of landing on the ‘Wall’, which looks pretty much the same for everyone, a potential new fan will see a customized tab that serves as an advertisement for your Page.

Your landing tab should make it clear what your brand is all about.

Five Ways to Be Successful on Facebook:

1. Charm Potential Fans With Your Words

Share your philosophy, your mission statement, a summary about your product or blog, or maybe even share testimonials. Use anything that will make people want to find out more and click like.

2. Be Succinct & To The Point

Try not to say too much. This is not the place to write the great American novel. Your landing tab is an ad for your Facebook Page. You want to draw people in, not overwhelm them. Remember, as with any web page, keep important information above the fold.

Target uses mostly photos and minimal text. {Click the image to visit on Facebook}

3. Ensure Your Design & Writing Style Are Consistent With Your Brand

When designing your Facebook page, use the background pattern or color that you use on your blog and Twitter page as well. Also ensure that your fonts and color choices are consistent. How you express your brand on Facebook should directly reflect your site and other marketing materials.

Jen at When Pigs Fly keeps her writing & design consistent with her blog. {Click the image to visit on Facebook.}

4. Provide A Call To Action

The most important call to action on any Facebook Page is to get readers to ‘Like’ your Page. Invite your readers to do this by using a graphic that looks like the Facebook ‘Like’ button or an arrow pointing to the actual ‘Like’ button you want them to click on.

Ann Taylor uses an arrow that points directly to the ‘Like’ button. {Click the image to visit on Facebook}

5. Offer Incentive

Showcase specific products with special pricing or perhaps offer coupon codes or valuable information that can only be accessed by becoming a fan. An incentive is a great way to convert passive onlookers into interested fans. And don’t hide your incentive in small text at the bottom of the Facebook page — make it stand out as one of the main headlines on your tab by using a larger font or text color change.

Nike Running offers an incentive for people to ‘Like’ their Page. {Click the image to visit on Facebook}

BONUS SUGGESTION:

Use your Profile Picture

Facebook refers to the image on the left side of your Page as a Profile Picture, but you could think of it more like a blog sidebar. Make use of the real-estate available on your Profile Picture to not only show off your logo, but also your tagline or a brief welcome message. You could also include your web address. Maximum dimensions are 180 pixels wide by a whopping 540 pixels high. Why not use the maximum amount?

These Facebook Pages use their Profile Picture like a sidebar.

Want to Learn More About How to Master Facebook?

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About Tracie Nall

Tracie lives in Arizona with her husband, teen daughter, and more books than her shelves will hold. She spends her days writing and editing. Many of her words end up on her blog, From Tracie. Find Tracie on Twitter @FromTracie and on Instagram where she takes pictures of things that are yellow.

Reader Interactions

Comments

  7. jan says

    LOVE the extra-tip on creating a more descriptive business facebook profile-pic … just updated mine! thanks gals … you’re always my go.to.peeps. cheers! ~jan

  10. Donna Perugini says

    Would love to have cool functionality. Somehow I need to get my FB Page to be like my FB profile where I have conversations. Any chance of hooking up the two? How is the FB Page useful to me?

  12. Michelle Woolley says

    I am new to facebook and blogging, trying to make sense of facebook and developing, doing welcome pages, tabs etc, would love some tips on making sense of all this.

  13. Lianne says

    Thanks for this great post! I just started a FB page for my blog and can definitely use all the tips I can get!! 🙂 Yall’s website rocks!

  14. Cindee says

    I really love both sites the graphics are awesome and speak to you. When pigs fly and the Studio Bold. I had no Idea I could have a fan page. I need one to speak out Pics, links too

  15. le chef says

    How on earth do you design a facebook page? I can’t make heads or tails out of anything it pops up, and as a result I’ve just abandoned the dumb thing. Everyone gushes about how this is a wonderful thing … but I have no idea what any of its about and am just frustrated as all get out.
    Can ANYONE tell me how or what to do to actually make this work? I’ve been reading all these “how to” posts, but all they really do is tell you – “do it!” … but never actually how to do it.
    VERY frustrating…..
    Facebook isn’t exactly helpful either.

  17. Eileen Ludwig says

    Not sure where we were to put comments for the drawing so I am putting them in all three places

    love simple, modern design and would love to figure a way on either my travel blog for a traveling logo or photography for shopping cart to sell digital downloads

    eileen

  21. Emily says

    I would definitely like my fan page to match my blog as much as possible. This contest is a busy mom bloggers dream!

  31. Jackie Lee @It's a Wahm Life says

    I created a fanpage back with the old fbml… it’s not gorgeous, catchy and doesn’t really portray me or my site, and what I’m about all that well… I’d love something fun, and engaging that also provides people a chance to sign up for my weekly newsletter.

  36. [email protected] says

    I’ve had my blog for years and am just now switching gears from “personal blog” to “helpful” blog. I have a facebook page that I haven’t made public yet. Would absolutely LOVE to have a welcome page and some help with design.