This post may contain affiliate links which may give us a commission at no additional cost to you. As an Amazon Associate we earn from qualifying purchases.
If you haven’t noticed, Facebook Pages (also referred to as “fan” pages) are beginning to rival websites as the go-to destination for people looking to connect with brands. Most people check Facebook everyday — they don’t look at individual websites nearly as often. Not sure if you need to have a Facebook Page for your brand? Check this out: Facebook fan pages have created more than 5.3 billion fans. This translates into additional traffic to your website and more people buying into your brand.
What Makes People ‘Like’ Your Brand?
With millions of pages out there to follow, people need a reason to listen to what you have to say. Getting your Fan Page to stand out may mean the difference between generating more ‘Like’s and having people move on without becoming a fan. The bottom line is that customizing your Facebook Fan Page has now become as important as customizing your website.
This is where the landing or “welcome” tab comes in. (Note: Facebook still refers to it as a tab even though it no longer looks like one.) A landing tab is your default tab displayed to non-fans when they visit for the first time. Instead of landing on the ‘Wall’, which looks pretty much the same for everyone, a potential new fan will see a customized tab that serves as an advertisement for your Page.
Your landing tab should make it clear what your brand is all about.
Five Ways to Be Successful on Facebook:
1. Charm Potential Fans With Your Words
Share your philosophy, your mission statement, a summary about your product or blog, or maybe even share testimonials. Use anything that will make people want to find out more and click like.
2. Be Succinct & To The Point
Try not to say too much. This is not the place to write the great American novel. Your landing tab is an ad for your Facebook Page. You want to draw people in, not overwhelm them. Remember, as with any web page, keep important information above the fold.
3. Ensure Your Design & Writing Style Are Consistent With Your Brand
When designing your Facebook page, use the background pattern or color that you use on your blog and Twitter page as well. Also ensure that your fonts and color choices are consistent. How you express your brand on Facebook should directly reflect your site and other marketing materials.

Jen at When Pigs Fly keeps her writing & design consistent with her blog. {Click the image to visit on Facebook.}
4. Provide A Call To Action
The most important call to action on any Facebook Page is to get readers to ‘Like’ your Page. Invite your readers to do this by using a graphic that looks like the Facebook ‘Like’ button or an arrow pointing to the actual ‘Like’ button you want them to click on.

Ann Taylor uses an arrow that points directly to the ‘Like’ button. {Click the image to visit on Facebook}
5. Offer Incentive
Showcase specific products with special pricing or perhaps offer coupon codes or valuable information that can only be accessed by becoming a fan. An incentive is a great way to convert passive onlookers into interested fans. And don’t hide your incentive in small text at the bottom of the Facebook page — make it stand out as one of the main headlines on your tab by using a larger font or text color change.

Nike Running offers an incentive for people to ‘Like’ their Page. {Click the image to visit on Facebook}
BONUS SUGGESTION:
Use your Profile Picture
Facebook refers to the image on the left side of your Page as a Profile Picture, but you could think of it more like a blog sidebar. Make use of the real-estate available on your Profile Picture to not only show off your logo, but also your tagline or a brief welcome message. You could also include your web address. Maximum dimensions are 180 pixels wide by a whopping 540 pixels high. Why not use the maximum amount?

These Facebook Pages use their Profile Picture like a sidebar.
Want to Learn More About How to Master Facebook?
Then you definitely do not want to miss these posts…
- Facebook Fan Page: What You Need to Know
- Facebook Fan Page Update: A Quick Guide
- Three Ways to Facebook Your Blog
- Five Items All Blogs Need
- How To A Make Facebook Page That Gets Noticed - May 27, 2011
- Creating a Facebook Fan Page That Rocks - May 24, 2011
- Learn How To Customize Your Domain Name - Mar 29, 2011
- What to Wear: A Blog Conference Guide - Mar 17, 2011
- How Not to Design Your Blog - Feb 10, 2011
I would love my own FB landing page and sidebar!
Just left comments on both blogs.
Now LIKE Studio Bold and When Pigs Fly. Can’t wait to get updates!
I have often wondered how the pros do this. Love the sidebar idea, and so need an update of my fb page!
I also tweeted about this great giveaway!
I have visited and commented on both When Pigs Fly and Studio Bold’s blog.
I “liked” Studio Bold and When Pigs Fly on Facebook!
I absolutely LOVE the graphics and font that I saw on the When Pigs Fly page. It is beyond cool!!! Looks so professional! Brava!!!
Some of us have a couple things going on. Would love a welcome page with my personal and two pages business pages https://www.facebook.com/Joyful.Shouts & https://www.facebook.com/shoutSLtherapy realized many of my 200+ personal friends don’t know the other two are me!
Love you work and tips!
I’m totally intimidated. I definitely want to use the maximum amount of profile pic space, but I have no idea how to create that image.
I left a comment on both blogs!
Tweeted! http://twitter.com/TidyMom/status/74464192404520960
I just “liked” both pages on FB!
I would LOOOOVE a fantastic landing page! It’s been on my to do list for a while, but I just haven’t had the time or the creativity to do something great!!!
left a comment on Studio Bold’s blog as well. Beautiful designs 🙂
Left a comment on When Pigs Fly – great article on social media by the way !
I have like the Studio Bold facebook page 🙂
I have liked the facebook page for When Pigs Fly
I love great site designs and am always in awe of what people create. I always have an image in my head of what I want, but when it comes down to making it happen – I JUST CAN’T DO IT! I need help! I have built a basic landing page, but I am not sure if it works. It needs a face lift! Heck, I think my whole blog could use a face lift. I am creatively challenged!
left a comment for both blogs =)
I just ‘liked’ When Pigs Fly FB Page ^_^
I just ‘liked’ Studio Bold’s FB page ^__^
I sent out a tweet it can be found here:
http://twitter.com/#!/PunkRock_Mommy/status/74397322573914112
Thanks! =)
I would love to have a crisp high end youthful design that just grabs the readers attention with the first click (social media icons to my other sites would be such a plus too! I just finished my spankin’ new baby tonight http://punkrockmommy.net after working on it 2 days straight for almost 15+hrs and all I have left to complete the project is the landing page ^_^ so I’m really crossing my fingers at a chance to be the winner for this giveaway 🙂
I love the calendar and great interactive graphics on Lands’ End Canvas’ page!
I am so excited about this article, it got me all pumped up! I would really love a cool sidebar & a welcoming welcome page 🙂
Left a comment on both blogs. Love them!
Tweeted!
I really don’t know much at all about FB fan pages, so I would need to start from the ground up! I’m excited about the possibility of winning something like this!
I like Facebook pages that have a little more style than the regular run of the mill standard page… mine is so very standard!
I love the idea of putting my website address on my profile picture! Thanks!
And for five comments in a row! I liked the FB pages of Studio Bold and When Pigs Fly
Left comments on Studio Bold and When Pigs Fly
I just liked Studio Bold
Sent the tweet.
Liked Studio Bold on FB.
Love the idea of the profile picture actually containing more information!
Tweeted about it (AdenaF)
Left comment on When Pig’s Fly blog.
Left a (lengthy…oops!!) comment on Studio Bold.
I “liked” When Pigs Fly on FB.
I just “liked” Studio Bold on FB.
I tweeted the giveaway. @unvlmom
Liked both on facebook
I love how the landing pages are bight.
I love a bold welcome page that is consistent with the blog’s design and really pops.
I sent the Tweet! http://twitter.com/#!/thecurvylife
I am excited! I sure hope I win! LOL
La-
Left comment on Studio Bold.. have been trying to leave comment on When Pigs Fly for 10 minutes.. having technical difficulties.. will try again in a bit!
La-
Liked Both Pages on FB! 🙂
Laurianna
I would love to be able to send people to either the “blog” FB page or my new Health Coaching Business as I get that up and running- and keep them both similar enough to work together! I love these ideas for the FB pages!
Laurianna
I have just started blogging and created a FB page to go with. I need a boat load of help. I love the FB pages that have great graphics and anything interactive.