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With its seemingly constant algorithm changes, Facebook can appear to be a platform where organic engagement is hard to come by. Many say it’s become a “pay to play” platform. While that may be true in some cases, it’s still possible to get engagement on your Facebook page without having to pay for it.
How to Get Engagement on Your Facebook Page
Know what topics resonate with your audience.
For me, this means parenting content (usually either funny or encouraging memes), quotes or stories about overcoming hard times, and content relatable to women in their 30s-40s. If you find a type of content that is resonating with your audience, share more of that.
Just because a certain type of content performs really well for a page you follow doesn’t mean that same content will work for you. Recipes flop for me, despite them going viral on other pages. And even despite them performing really well on my Pinterest account. Every Facebook audience is different and your audience may vary from platform to platform.
The type of post matters.
Photos, memes, links, videos, Facebook Live, long text, short text, whether you’re posting original content or sharing from another page… you’ll get a feel for what gets the most engagement on your page. And again – this will look different for everyone. Video content does amazingly well for a friend’s page and tanks on mine (unless I do a Live). Images do better for me than just text. Although short, funny text or long, heartfelt text works for me, too. Use trial and error until you start seeing a pattern with your audience.
Try something new to get engagement on your Facebook page.
Just because you’ve found something that works for your page doesn’t mean you can’t ever try a new type of content. It’s okay to try to branch out to see if something else could resonate.
But this advice also goes for when you post and how frequently you post. Just because your 10pm post always gets a lot of engagement doesn’t mean you can’t do a test to see if you have an audience eager to hear from you at 5am.
Don’t be afraid to break the rules.
Maybe you just posted something a few minutes ago but now you’re seeing something compelling that’s trending; it’s okay to go ahead and post that anyway and see what happens. Or you let time slip away from you and you only post once a day instead of on a schedule. Don’t let the “rules” you’ve heard keep you from taking a chance.
Make sure your personality shines through.
You’ll build a community of loyal Facebook fans when they get to know your voice. Sometimes this means posting content that you know won’t do as well as other posts. But it’s there for anyone who wants to scroll through your page and get to know you – and you’ll find that those loyal fans will be there for it.
Plus, even if you find that sharing memes from other pages is what gives you the best traction or maybe it’s one link right after another, you want your page to not only have great engagement but also have a voice that resonates both with your fans and with brands who may want to work with you.
So do you have any tips on how to get engagement on your Facebook page?
Want to learn more? Read 5 Things You Can Learn From Your Facebook Page Analytics.
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