How To Use Facebook Targeting On Your Page

By Mar 18, 201618 Comments

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Do you wish you could get better views for your Facebook page?

Are you looking for more ways to engage those on your Facebook page without actually paying for Facebook advertising?

Then you will want to use the Facebook Targeting option to gain organic views with those who will more likely be willing to like, comment, or share on these types of posts on your Facebook page.

How to use Facebook Targeting to reach the audience on your Facebook page.

What Exactly Is Facebook Targeting?

Targeting on Facebook allows you to target certain demographics, such as age, gender, relationship, location, or language.  You can also target those with specific interests. Although this is more inline with the paid advertising feature, it can still be used for organic reach, as well.

With Facebook Targeting you can even specify the time and day you want your post to stop showing organically in the news feed.

The only limitation is that when you target here, you must at least be reaching 20 people.

First and foremost for this, you want to make sure that the “Targeting” option is turned on for your page by going into the settings tab on your page and then turning on “Audience Optimization for Posts”.

Audience Optimization For Facebook Targeting On Posts

How do you set up Targeting?

First, click on and select the “Targeting Icon” when creating a post from your page. The following post share was an example of a past article I wrote on how to organize your workplace from home.

Facebook Targeting Icon

Next, select from the following choices:

  • Preferred Audience (Interests)
  • Audience Restrictions (Age, Gender, Location or Language).

Facebook Targeting Choices

Then you will enter the information for the actual targeting you want to do.

For the following example, I used “Interests,” and since this was an article geared towards working from home, made sure my Targeting was geared towards those who do work from home.

Choose your preferred audience for your Facebook post.

It is truly that simple to target share posts on Facebook. Using this above method, your organic posts (no payment for ads) will only be shown to your fans who have those specific targeting specifications that you selected for free.

If you have any further questions on Facebook Targeting, please feel free to reach out to me.

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About Janine Huldie

Janine is a published author of the books, The Mother of All Meltdowns and Only Trollops Shave Above the Knee. She has been featured on The Huffington Post, Mamapedia, Today Parenting Team and SheKnows. She also writes at Confessions of A Mommyaholic, as well as running her own graphic design company at J9 Designs. She's busy with two beautiful, zany, energetic daughters and a husband, but still trying (key word) to keep it all in perspective by attempting to make the days and nights a little bit brighter. Find Janine, also, on Facebook, Twitter, Instagram, and Pinterest.


  • Nazmul says:

    Hey Janine,
    Awesome post for a newbie SM marketer to read. Thanks for sharing your tips!

  • Hannah says:

    Thanks for this info! That seems really useful. I’ve just set up a Facebook page and have been looking for more info on growing my following there since FB can be such a huge traffic-generator, so I’ll def be keeping this in mind and I’ll share it around.

  • Allie says:

    Janine! I didn’t know any of this! Thank you. Printing this out to save.

  • Kelly says:

    This is so great! I’ve shared it everywhere! Thank you;-)

  • Lisa Nelson says:


    I don’t see that targeting icon. I tried using facebook with mozilla and with chrome, and I don’t see that targeting icon. I have installed the FB app on my computer and I still don’t see it.



    • Lisa, how many followers, do you have on Facebook? Also, did you try the first step of setting this up in setting first? Let me know and happy to help you further 🙂

  • How will this help my organic reach if I’m limiting who sees the post? Maybe I’m missing something but I don’t understand.

  • Bev says:

    This is so handy, I never knew about this tool! I just turned it on. I’m looking forward to trying it out!

  • Leah says:

    When I go to settings on my business page I don’t have the “audience optimization for page” option. Mine goes right from “visitor posts” to “expiring posts”. Any idea why? I really want to do this so any help is appreciated. 🙂

    • Leah, I just double checked your Facebook page and you have over 10,000 likes which means Facebook actually turns this option on automatically for you, because your page is considered a larger page. So, you should just be able to go to your page and when you post a new share, will be able to just use the steps above to optimize your targeted groups. Hope this helps and if you are still having any problems, please feel free to contact me further and will totally take a better look for you. Thanks 🙂

  • Cassi says:

    Does this only work in the browser or can you do it on the Pages app?