Understanding {the new} Pinterest Analytics & How It Can Increase Your Traffic

By Mar 19, 2013July 2nd, 201418 Comments

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With the recent launch of Pinterest analytics, the world of social media is again buzz with the latest on how to use the tool.

What’s exciting is that Pinterest Analytics can now ”give site owners insights into how people are interacting with pins that originate from their websites.”

pinterest analytics

Understanding Pinterest Analytics

There are a variety of third-party Pinterest metrics providers out there. However, all of them fall a bit short in one way or another. Pinterest is now entering the game on its own and offering its own reporting. While what Pinterest rolled out isn’t really earth-shattering, it’s a start.

And we expect there to be even more to 2013 continues.

What you need to understand is how to use this new tool to ultimately drive more traffic back to your blog or website.

This post covers a range of topics, including:

  • How to verify your site
  • What the new analytics cover
  • Changing the date range for your analytics
  • Drilling deeper with site metrics

Read the Full Post Here: How to Get and Use Pinterest Stats with New Pinterest Analytics

About Francesca

Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech. Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.