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The SITS Girls

The Secret to Success is Support

How to Be Successful on Facebook & Avoid Common Mistakes

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Ever wonder why your Facebook fanpage is not more successful? Here are 8 insider secrets to ensuring you are continually able to grow your fan base on Facebook.

How to Be Successful on Facebook

You’ve been trying to boost business with a Facebook Page, but you haven’t seen results. I’ve got some bad news for ya: Facebook’s grouping of related content may end up hiding some of your posts. Combine that with general anxiety about social media, a touch of cynicism because you aren’t quite convinced this Social Media thing is here to stay, and you’ve got some stale-as-a-saltine pages that are in need of a little TLC. They just need some design pizzazz and some strategy to give them a total mind and body makeover.

Read the Full Post here: Eight Mistakes You’re Making with Your Facebook Page

About Francesca

Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech. Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.

Reader Interactions

Comments

  2. Magdalena says

    Very useful, interesting and helpful. I’m still reading it but I can say that it changed my way of thinking about Facebook. Now I’m going to get the most of it.

  4. Jen says

    The changes to the FB algorithm have been so disappointing for us small page owners. Yes, it’s about creating shareable content but there’s only so much you can do when a fraction of your fans are seeing your posts.

  6. Allison says

    Timing is definitely important. You can’t always get it right, but if there is ever a way to associate your posts/topics with current events, holidays or anything else relevant then you’re more likely to get people’s attention.

  8. Renée says

    Thanks so much for this! Just what I needed to hear and just the right time! I really appreciate the specific advice and clarity you bring to the FB Page process.

  12. Sierra says

    I was just reading this link, thanks so much for posting! I’m off to go and take the tips and apply them!