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Live streaming is where it’s at on social media right now, especially with the release of Facebook Live to all pages. It’s time to get in front of the camera, and talk to your followers!
It’s maddening: you place me in front of a complete stranger and, as long as it’s just us, I can talk about pretty much any topic I have some kind of grasp on.
But take that same topic, that I feel confident in my expertise, and put me in front of a CAMERA?
I become a closed clam.
Not a happy one at that.
Despite being a camera-shy introvert (or may be because of it) I was determined, at the start of this year, to overcome my fears… and start LIVE STREAMING.
So, why live streaming? Surely a regular video where I can cut and chop and edit the heck out of my awkward moments would have been a smarter choice?
Yes. But that’s not what interested me. I think live streaming is going to stick around for some time – and whether it’s Periscope, YouTube Live, or Facebook Live – if you want to reach more people, it’s worth diving in.
Ok, so onto my tried-and-true tips for live streaming (even if you’re a camera shy introvert).
Live Streaming Tips
1.Talk To Yourself
You might already know I do this every morning as part of my confidence-boosting morning routine, but I actually made it a habit when working on my camera shyness.
Particularly when live streaming, we’re usually looking at ourselves when talking into the camera. That in itself can be seriously distracting and off-putting if you’re not used to it.
It was for me anyway. I would grow even MORE self-conscious just by looking at some stray eyebrow hairs, or the way my mouth moves.
Getting used to watching ourselves can be just as painful as getting used to the sound of our own voice – and both become easier (I promise) with practise.
So, make it a habit – before even getting on camera – to have a chat with yourself in the mirror. Time yourself, and try to extend it by 10-15 seconds a day until you can talk, relatively painlessly, for at least 5 minutes on the trot.
2. Observe Others
Assuming you’re already watching live streams, pick 3–4 of your favourite broadcasters to tune into regularly.
Make notes: what are they doing that appeals to you? What about them makes you feel comfortable or at ease when you watch them?
Now I am NOT suggesting you copy them directly, but I do recommend this exercise to learn what appeals to you, and what qualities you want to have when on camera.
It’s also a great way to learn the ‘etiquette‘ on your chosen live streaming platform.
For example, a good practise for Periscope might be to introduce yourself to your viewers as many watching won’t know who you are: they might have found you whilst browsing the live feeds.
But your Facebook Live audience are more likely to already like your page – that’s why they can see you. You also have less attention time on Facebook compared to Periscope, generally.
What does this have to do with camera shyness? The more you know about what you’re going into, the more comfortable you feel about it.
I know when I’m scared of something, I learn. I learn how it’s done — whether it’s by reading about it, watching others, or asking experts questions. Knowledge may be power, but it’s also confidence.
3. Practise In Advance
About a week before I ever got on Periscope, I started to make faux-scopes on my phone. Pretending I was live, recording my self, and rehearsing my script (*more on that in a minute) felt surprisingly nerve-inducing, even though I wasn’t going live.
But it meant I could watch myself back, and pick up on any ‘umms’ or ‘errs’ that I’m inclined to pepper my speech with.
Doing this for a week definitely gave me the confidence to finally go live: plus, it had become a habit, so I was far more inclined to get on Periscope daily.
4. Make A Script
I don’t recommend making a hard-and-fast script that you reel off like you’re in a school play.
What I mean by a script is: have a rough outline of topics, so you know how your video is going to flow.
5. Announce it
Now, I don’t want to give the typical ‘just hit record!’ advice, because honestly: I know it isn’t that easy.
But if you have followed my live streaming tips 1-4, you might be feeling ready to go for it… you just need one extra shove onto the stage.
I’m not very forceful myself, so have very little ‘shove’ in me when I try to do this for myself.
That’s when I recruit others.
You do this by announcing to your friends, followers, email subscribers, everyone and aaaanyone who will hold you accountable for hitting record, and live streaming.
Set your date, time and ANNOUNCE IT.
Naming my broadcasts as though they are part of a series, helps me keep on track to go live daily. If I miss an ‘episode’ I feel terrible… so I don’t.
Find what will work for you — the thing that will make you stick to your schedule and hit that broadcast button — and start live streaming!
Author Bio: Cat Rose
Cat Rose is on a mission to help other creatives get over their fears of self-promotion and get their work seen and shared. She offers 1-to-1 coaching and founded the League of Creative Introverts: a safe community for creatives to share their work openly, learn from others, and get all the support they need on their creative journey.
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