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Ever thought about becoming a brand ambassador? As a website owner, this can be a compelling opportunity. The financial benefits, as well as the chance to build your portfolio, are great for bloggers.
However, to land this type of job, you first need to have experience in front of the lens.
Read on to learn more about how to start on the road to become a brand ambassador.
Many people start YouTube channels with the hope of creating video content that can be monetized through AdSense on videos and hopefully earn some supplementary income. I made $8.63 last month off of my YouTube ads. I learned quickly that in order for me to make decent money through video, and eventually land a brand ambassador job, I was going to have to explore new options. Rather than hoping my YouTube channel becomes the “next big thing”, I see it as a resume to offer brands who are looking to add a video component to their campaigns.
I made $1,500 last month thanks to jobs I’ve secured directly with or because of my YouTube videos. It may not be Bill Gates kind of money, but it means a lot for my family.
Brand Ambassador Tips
These are some of the vlogging tips to land a brand ambassador job that I’ve picked up on my vlogging journey:
The more comfortable you are vlogging, the more likely a brand will want to work with you. Practice creating vlogs that are precise, focused, clear, engaging and reflect your personality.
2. Create Playlists
You can create playlists (example here) on YouTube that display your videos by whatever topics you assign them. This is a really great way to categorize your content. Consider creating playlists that display product reviews or sponsored content, this way brands can click through the videos that best represent the kind of work you are capable of producing should they hire you as a brand ambassador.
3. Do Some Work For Free
It might sound crazy, but I believe writing and vlogging about products you love before you have landed a position as a brand ambassador shows both the company and your viewers that your loyalty is authentic. It’s also a great way to train your viewers to get used to seeing you integrate products into your videos.
It’s possible brands just haven’t thought of a way to best use you. Come up with something for them! What value can you offer them as a brand ambassador? How can you compliment their campaigns? Who can you reach? Why do they need you?
5. Consider Your Connections
I believe there is a portion of freelance work that comes to people who hustle and work hard for it and I believe there is a portion of work that comes simply due to who you know. Don’t be afraid to tap into your close friends and blog friends and let them know what kind of work you’re looking for. They might have the perfect contact for you.
6. Pitch The Brand
Don’t be afraid to approach a company with your ideas. The beauty of social media is that companies are more accessible than ever. Find them, friend them, and ask them for a minute to pitch your idea.
7. Keep Moving Forward
This business we are in of working to monetize our creative content is not secure. What might have been $1,500 last month can easily be nothing next month as companies make changes, rotate through new vloggers, decide to go in a new direction or even flat out reject you. It’s okay. Continue creating consistent video on your YouTube channel and start brainstorming your next plan of attack!
If you want to get into vlogging, but don’t know where to start, be sure to check out my weekly Vlogging Workshop. I offer weekly topics and a link up on Wednesdays to help vloggers get consistent with vlogging and to help grow a supportive community with one another.
Looking For More Tips Like These?
- 10 Secrets to Becoming a Vlogging Superstar
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Amber Turner says
Thanks so much! I found this so insightful. I am going to definitely check outyour weekly Vlogging Workshop!
Lentile de Contact says
What might have been $1,500 last month can easily be nothing next month as companies make changes, rotate through new vloggers, decide to go in a new direction or even flat out reject you. – This is very sad, but very true. This stuff really happens but we have to move on… it’s very discouring though!
Tracy @ Ascending Butterfly says
I avoided doing them for a LONG time, and a brand I enjoy working with asked me to participate in a campaign for the holidays last year, and they handled the video taping so it was fun, but I’d like to get the right equipment before I take on more Vlogging campaigns. Seeing the finished result of the ones I have posted sort of set the bar high! Great post, it’s something I’d like to study a bit more and decide just how much of it to incorporate into my reviews.
Shashi @ http://runninsrilankan.com says
Awesome Post – thank you!
I just spoke to someone about being a B.A. for their product – so the timing on this post is awesome!
Great tips! It seems that for health/fitness blogging, it’s important for me to get into vlogging too.
I’ve always wanted to start a youtube channel but the thought of actually filming something scares me!
Such a great post! Thank you for sharing all your amazing tips!
miss foodie fab says
I need to do more videos, but they are sooooo time consuming to edit. *sigh*
Christine @ Love, Life, Surf says
I’ve done a handful of vlogs but it’s definitely not something that I’ve focused on a lot. These are great tips – not just for vlogging.
[email protected] Mom says
I haven’t attempted vlogging yet, but it has been on my radar of things to consider down the road. Your post is a little nudge for me to give it some more thought. (Besides, it does look fun!) Thanks for the tips!
Thanks for all of the helpful tips. I just might try it! 🙂
You’ve got nothing to lose. 🙂
Kat, you are a rock star! I’m hoping to get brand ambassadorship under my belt soon, so It’s great to see that I’m on the right path. Thanks for the awesome tips.
Awesome!! You would be awesome at that! When can we expect to learn more? 🙂
Kat, you wouldn’t believe how timely this is for me right now! I’ll be emailing you 😉
Is this about those awesome blackout curtains you recently vlogged about? Because that was awesome!
I’ve always wanted to take up vlogging and this post fuels that drive even more! Great tips!!
I definitely recommend it. It’s also a really fun way to mix things up. After years of writing blog posts it’s kind of fun to just talk it out sometimes.
Agreed, I am inspired to post my 1st Vlog this weekend after we move into our new house!