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Vlogging

5 Elements of A Great Vlog

By Dec 1, 2011 February 13th, 2015 33 Comments

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Have you been wanting to learn how to vlog? It’s a great way to expand your bloggy horizons. Today the masterminds of VlogTalk are here to walk you through the 5 key elements to creating a fun, professional and entertaining vlog. Read this and youʼll be on the road to adding video to your blogging bag of tricks.

5 Elements of A Great Vlog

Adding video into your blogging repertoire is a welcome addition. It allows your readers to see and hear you. It has great SEO benefits, being that YouTube is the second largest search engine. Also, it is something that brands are now welcoming with open arms from bloggers. Let’s go over the 5 components to a great vlog.

How To Vlog

Sound

One of the most important elements of a video is sound. If people can’t hear your video, they won’t watch it. It’s like trying to read a blog post in tiny font – it just can’t be done unless you want to put your face on the computer screen.

Use an external microphone when recording to make sure that what you’re saying will be heard. Also play around with the location of the microphone to make sure that it’s not too close (so you sound like Darth Vader) or too far away (so again you can’t be heard).

Lighting

You have to be careful when lighting a video, just like you do when youʼre lighting a photo. For example, if the sunlight (or indoor lighting) is behind you, itʼs going to black out your face. Weʼll see a silhouette, but we wonʼt be able to see you…the star of the show.

You also have to be careful of the opposite problem. If itʼs midday and the sun is beating directly on you (or indoor light), youʼre going to be very glossy and almost sparkle. Think Edward in Twilight. Not something we want. Unless youʼre Bella. Or a vampire.

A few easy tips:

  • If youʼre shooting outside – shoot early in the day, late in the day or when itʼs overcast. The midday sun is so bright that it will actually not give you the best shot.
  • If youʼre shooting inside – be careful of windows and lighting. If youʼre near a window, covering it with a white sheet will work magic for your video. When it comes to lights, make sure they are placed in front and not behind you.
  • Use trial and error. Take a test shot and see how you look. If itʼs not the best, make adjustments and try again.

Editing

There are several video editing programs available. Three of the most common are Windows Movie Maker and Windows Live Movie Maker (for PCs) and iMovie (for Macs). To make editing easy, especially when first getting started with vlogs, we suggest recording in small clips and piecing the clips together during the editing process. Add transitions, text and music to your videos to add some entertainment.

There are several tutorials available online for all three programs. At the VlogTalk site we have a series started on how to edit using Windows Movie Maker and iMovie.

Length

Length is another key aspect to videos. The shorter your video is, the more likely people will watch it. When making a video, don’t do a long introduction going over what the video is about. Get to the point right away in your video.

Use a title slate in the opening and closing of your video so that your site URL and Twitter handle will always be shown but will not take up a significant amount of time (this will also brand your video and help direct people back to your site).

We suggest keeping the timing at 4 minutes or less so that you don’t lose people’s attention.

Entertainment

Remember that with a vlog, just like a blog post, you want to engage your audience.

This doesnʼt mean you need the comedic timing of Vince Vaughn to start vlogging, but you do have to find a way to grab their attention.

You may entertain them with your editing talents, your fun personality or your story telling skills. Either way, just as we all want to read well-written posts, we all want to watch well-done vlogs.

We all have personality that comes out through our words. Through a vlog, we have the chance to actually let someone see our personality first hand. Be yourself and youʼll shine through.

Now that you know the steps to create a kick A$$ vlog, get your cameras out and start recording.

More On The Vlogging and Blog Tips

Ready to take your blog to the next level? Read more on vlogging and other blogging tips!

About Alina Thomas

Alina is a Northern Virginia wedding photographer based out of Leesburg, VA. She has a passion for arts and design, and strives to express it through her work. She is creative at heart and loves nothing more than sharing her knowledge in photography with other Virginia wedding photographers on her blog each week. Alina loves being a new mom to her first-born and spending time with her husband who helps her run her businesses. Please feel free to follow her on: Facebook, Twitter, Instagram, Pinterest or Google+.

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